NinjaCat 22.3.4 - March 22, 2022

Recent Updates to New Google Ads API (v10)

We have released the following updates which will impact all users who have already been migrated to the new Google Ads API:

• Previously, users on the new Google Ads API were receiving an error related to “Labels” dimension; this error is now resolved. If your column results in blank results, try switching “Report Datasource” Dropdown to “Ad Performance”
• Clean up of URLs that were being displayed with extra, unnecessary characters
• Clean up of new Local Ad dimensions so that verbiage such as [{"text": and [{"asset”: are not included in the text.

• New Local Ads dimensions were added to support “First” asset per element of a Local Ad, in addition to the previously added dimensions which would include all assets per element of a Local Ad: 
  • • ‘Local Ads - First Call to Action’
    • ‘Local Ads - First Description’
    • ‘Local Ads - First Headline’
    • ‘Local Ads - First Logo Image’ (add as Custom Dimension and display as Image)
    • ‘Local Ads - First Marketing Image’ (add as Custom Dimension and display as Image)
    • ‘Local Ads - First Video’

• Updates to ‘Ad Display’ dimension:
  • • Now, Local Ads can also be displayed through this dimension along with the rest of the ad types
    • Image Ads, Responsive Display Ads and Responsive Search Ads are now properly supported

• NinjaTrack / Google Ads Conversions (for those sending NinjaTrack calls to Google Ads):

• • • For those users who have “Enable AdWords Conversion Tracking” enabled for a NinjaTrack line (and sending calls to Google Ads), the following will be true when reviewing those calls in Google Ads platform: 
      • • Call recorded under “All Conv.” and “Conversions” metrics
        • Conversion Active Type = “Website Call”
        • Conversion Action Category = “Phone Call Lead” (previously “Other” which no longer exists)
        • Conversion Action Counting Type = One Per Click
        • Click-through Window Days = 90 (no change)
        • View-through Window Days = 30 (no change)

No changes made by NinjaCat, but additional information on new results from new Google Ads API, as defined and determined by Google: 

• Through the new Google Ads API, there is a different formatting of results being returned by most dimensions where the most noticeable differences are values in ALL_CAPS with an underscore filling in the spaces. In some cases, the entire value may differ from what was previously returned from the old Google Adwords API. A good example of this being: 'Display' result from the Network dimension is now returned as 'Content'
• These are changes made by Google. These adjusted results could impact existing filters or find & replace values on custom dimensions. It is recommended to review the following article and review any templates that could be impacted by these changes.