Ad Extensions in Google Ads expand your ad with additional information like call buttons, location information, links to specific parts of an advertiser's website, additional text, and more. In the Google Ads API (Application Programming Interface) the mechanisms that lead to ad extension data are referred to as Feed Placeholders. In order to report on ad extensions in the NinjaCat Template Builder, the Dimension to access is labeled "Feed Placeholder Type". This article explains how to use the Feed Placeholder Type Dimension and provides a key to translate the default dimension output, a numeric code, into plain text names for the ad extension type.

For an example of a report, you could build in NinjaCat, check out our Google Ads Report Template.

Section Links

How to Use The Feed Placeholder Type Dimension

Numeric Code to Extension Type Translation

Use Find and Replace to Display Extension Type Names Instead of Numeric Codes

How to Use The Feed Placeholder Type Dimension

1. Follow the linked instructions to create a template and add a data widget

2. On step #5 of the previously linked instructions select a data widget that requires a dimension to operate (i.e. any data widget except a scorecard)

3. After selecting Google Ads as the Data Source, select "Feed Placeholder Type" as the dimension

4. Continue by making your metric selections, filtering or sorting to complete your desired data display

Numeric Code to Extension Type Translation

• Extensions
  • Sitelink - 1
  • Call - 2
  • App - 3
  • Location - 7
  • Affiliate location - 30
  • Callout - 17
  • Structured snippet - 24
  • Message - 31
  • Price - 35
  • Promotion - 38
• Ads
  • Ad customizers - 10
  • Dynamic Search Ad page feeds - 61
• Targeting
  • Location Targets - 77
• Dynamic remarketing
  • Education - 12
  • Flights - 13
  • Custom - 14
  • Hotels - 15
  • Real Estate
  • Travel - 18
  • Local - 19
  • Jobs - 20

NinjaNote: The data for this key was sourced from the Google Ads API documentation

Use Find and Replace to Display Extension Type Names Instead of Numeric Codes

1. Follow the linked instructions for editing the dimension settings

2. Enter the Ad Extension numeric code into the "Find" field

3. Enter the accompanying Extension Type name into the "Replace field