This article contains a complete list of all the available Dimensions and Metrics for the Amazon Ads direct network integration. The Dimensions and Metrics available through the Amazon Ads API are spread amongst the different reports that make up compatibility groups for this network. Each Dimension and Metric has a list of reports in which it can be found in the column next to its name. Some of the Metrics available are calculated. The calculations for those can be found in the column next to them.
Dimensions
- Dimension names in Italics are mapped to automatically aggregate with other similar networks present in the same data widget
| Name | Aggregate Mapping | Reports/Compatibility Groups |
|---|---|---|
| Ad Group ID | hsa_adGroups, adGroups, productAds, asins | |
| Ad Group Name | hsa_adGroups, adGroups, productAds, asins | |
| ASIN | productAds, asins | |
| Campaign ID | hsa_campaigns, hsa_adGroups, hsa_keywords, campaigns, adGroups, productAds, keywords, asins | |
| Campaign Name | Campaign Name | hsa_campaigns, hsa_adGroups, hsa_keywords, campaigns, adGroups, productAds, keywords, asins, hsa_campaigns, campaigns |
| Currency | asins | |
| Date | Date | hsa_campaigns, hsa_adGroups, hsa_keywords, campaigns, adGroups, productAds, keywords, asins |
| Keyword ID | hsa_keywords, keywords, asins | |
| Keyword Text | hsa_keywords, keywords, asins | |
| Match Type | hsa_keywords, keywords, asins | |
| Other ASIN | asins | |
| Placement | hsa_campaigns, campaigns | |
| Query | hsa_keywords, keywords | |
| SKU | productAds, asins |
Metrics
- Metric names in Italics are mapped to automatically aggregate with other similar networks present in the same data widget
| Name | Calculations | Reports/Compatibility Groups |
|---|---|---|
| Attributed Conversions | hsa_campaigns, hsa_adGroups, hsa_keywords, campaigns, adGroups, productAds, keywords | |
| Attributed Conversions: Same as SKU | hsa_campaigns, hsa_adGroups, hsa_keywords, campaigns, adGroups, productAds, keywords | |
| Attributed Sales | hsa_campaigns, hsa_adGroups, hsa_keywords, campaigns, adGroups, productAds, keywords | |
| Attributed Sales: Other SKU | asins | |
| Attributed Sales: Same as SKU | hsa_campaigns, hsa_adGroups, hsa_keywords, campaigns, adGroups, productAds, keywords | |
| Attributed Units Ordered | hsa_campaigns, hsa_adGroups, hsa_keywords, campaigns, adGroups, productAds, keywords | |
| Attributed Units Ordered Other SKU | asins | |
| Campaign Budget | hsa_campaigns, campaigns | |
| Clicks | hsa_campaigns, hsa_adGroups, hsa_keywords, campaigns, adGroups, productAds, keywords | |
| Conv. Rate | amazon_ads:MET_attributedConversions / amazon_ads:MET_ActionLeadingToConv | hsa_campaigns, hsa_adGroups, hsa_keywords, campaigns, adGroups, productAds, keywords |
| Cost | hsa_campaigns, hsa_adGroups, hsa_keywords, campaigns, adGroups, productAds, keywords | |
| Cost / Conv. (Aggregates to CPA) | amazon_ads:MET_cost / amazon_ads:MET_attributedConversions | hsa_campaigns, hsa_adGroups, hsa_keywords, campaigns, adGroups, productAds, keywords |
| CPC | amazon_ads:MET_cost / amazon_ads:MET_clicks | hsa_campaigns, hsa_adGroups, hsa_keywords, campaigns, adGroups, productAds, keywords |
| CPM | amazon_ads:MET_cost / amazon_ads:MET_impressions | hsa_campaigns, hsa_adGroups, hsa_keywords, campaigns, adGroups, productAds, keywords |
| CTR | amazon_ads:MET_clicks / amazon_ads:MET_impressions | hsa_campaigns, hsa_adGroups, hsa_keywords, campaigns, adGroups, productAds, keywords |
| Impressions | hsa_campaigns, hsa_adGroups, hsa_keywords, campaigns, adGroups, productAds, keywords |
- View the linked article for instructions on How to Add the Amazon Ads Network
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