This article contains a complete list of all the available Dimensions and Metrics for the Yahoo/Verizon Media direct network integration. The Dimensions and Metrics available through the Yahoo/Verizon Media API are spread amongst the different reports that make up compatibility groups for this network. Each Dimension and Metric has a list of reports in which it can be found in the column next to its name.
Dimensions
- Dimension names in Italics are mapped to automatically aggregate with other similar networks present in the same data widget
Name | Reports/Compatibility Groups | Aggregates To |
Ad | performance_stats, keyword_stats, search_stats | Ad Name |
Ad Final Url | performance_stats, keyword_stats, search_stats | |
Ad Id | performance_stats, keyword_stats, search_stats | |
Ad Landing Url | performance_stats, keyword_stats, search_stats | |
Ad Mobile Final Url | performance_stats, keyword_stats, search_stats | |
AdGroup | conversion_rules_stats, performance_stats, site_performance_stats, keyword_stats, search_stats, user_stats | Ad Group Name |
Advertiser Id | conversion_rules_stats, site_performance_stats | |
Age | user_stats | |
Average Bid | site_performance_stats | |
Bid Modifier | site_performance_stats | |
Campaign | conversion_rules_stats, performance_stats, site_performance_stats, keyword_stats, search_stats, user_stats | Campaign Name |
Campaign Group | conversion_rules_stats, performance_stats, site_performance_stats, keyword_stats, search_stats, user_stats | Campaign Group |
Category Name | conversion_rules_stats | |
City | user_stats | City |
Conversion Device | conversion_rules_stats | |
Country | user_stats | Countries |
Date | conversion_rules_stats, performance_stats, site_performance_stats, keyword_stats, search_stats, user_stats | Date |
Day Of Month | conversion_rules_stats, performance_stats, site_performance_stats, keyword_stats, search_stats, user_stats | Day of Month |
Day Of Week | conversion_rules_stats, performance_stats, site_performance_stats, keyword_stats, search_stats, user_stats | Day of Week |
Delivered Match Type | search_stats | |
Destination URL | keyword_stats, search_stats | |
Device | performance_stats, site_performance_stats, keyword_stats, search_stats, user_stats | Device Type |
Gender | user_stats | |
Keyword | conversion_rules_stats, keyword_stats, search_stats | Keywords |
Modified Bid | site_performance_stats | |
Month Of Year | conversion_rules_stats, performance_stats, site_performance_stats, keyword_stats, search_stats, user_stats | Month of Year |
Price Type | conversion_rules_stats | |
Quarter | conversion_rules_stats, performance_stats, site_performance_stats, keyword_stats, search_stats, user_stats | Quarter |
Rule ID | conversion_rules_stats | |
Rule Name | conversion_rules_stats | |
Search Term | search_stats | |
Site Name | site_performance_stats | |
Source | conversion_rules_stats, performance_stats, keyword_stats, user_stats | Network |
State | user_stats | |
Week Of Year | conversion_rules_stats, performance_stats, site_performance_stats, keyword_stats, search_stats, user_stats | Week of Year |
Year | conversion_rules_stats, performance_stats, site_performance_stats, keyword_stats, search_stats, user_stats | Year |
Zip Code | user_stats |
Metrics
- Metric names in Italics are mapped to automatically aggregate with other similar networks present in the same data widget
Name | Report/Compatibility Group | Aggregates To |
Ad Extn Clicks | performance_stats, user_stats | |
Ad Extn Conversions | performance_stats | |
Ad Extn Impressions | performance_stats, user_stats | |
Ad Extn Spend | performance_stats, user_stats | |
Average Position | performance_stats, keyword_stats, search_stats, user_stats | |
Clicks | performance_stats, site_performance_stats, keyword_stats, search_stats, user_stats | Clicks |
Conversion Value | conversion_rules_stats | |
Conversions | conversion_rules_stats, performance_stats, site_performance_stats, keyword_stats, search_stats, user_stats | Conversions |
Impression Share | search_stats | |
Impressions | performance_stats, site_performance_stats, keyword_stats, search_stats, user_stats | Impressions |
Post Click Conversions | conversion_rules_stats, performance_stats, site_performance_stats, keyword_stats, search_stats, user_stats | |
Post Impression Conversions | performance_stats, site_performance_stats, keyword_stats, search_stats, user_stats | |
Post View Conversions | conversion_rules_stats | |
Spend | performance_stats, site_performance_stats, keyword_stats, search_stats, user_stats | Cost |
Video 100% Complete | performance_stats, user_stats | |
Video 25% Complete | performance_stats, user_stats | |
Video 50% Complete | performance_stats, user_stats | |
Video 75% Complete | performance_stats, user_stats | |
Video Starts | performance_stats, user_stats | |
Video Views | performance_stats, user_stats | |
VTC Revenue | performance_stats, , keyword_stats, search_stats, |
- View the linked article for instructions on How to Add the Yahoo Network
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