This article contains a complete list of all the available Dimensions and Metrics for the Apple Search Ads direct network integration. The Dimensions and Metrics available through the Apple Search Ads API are spread amongst the different reports that make up compatibility groups for this network. Each Dimension and Metric has a list of reports in which it can be found in the column next to its name. Some of the Metrics available are calculated. The calculations for those can be found in the column next to them.
Dimensions
- Dimension names in Italics are mapped to automatically aggregate with other similar networks present in the same data widget
| Name | Aggregates To | Reports/Compatibility Groups |
| Ad Group ID | DefaultGroup, KeywordSummary | |
| Ad Group Name | Ad Group Name | DefaultGroup, KeywordSummary |
| App Name | DefaultGroup, CampaignSummary, KeywordSummary | |
| Campaign Group | Campaign Groups | DefaultGroup, CampaignSummary, KeywordSummary |
| Campaign ID | DefaultGroup, CampaignSummary, KeywordSummary | |
| Campaign Name | Campaign Name | DefaultGroup, CampaignSummary, KeywordSummary |
| Campaign Status | DefaultGroup, CampaignSummary, KeywordSummary | |
| Date Sent | Date | DefaultGroup |
| Day Of Month | Day of Month | DefaultGroup |
| Day Of Week | Day of Week | DefaultGroup |
| Display Status | DefaultGroup, CampaignSummary, KeywordSummary | |
| Keyword | Keywords | DefaultGroup, KeywordSummary |
| Keywords ID | DefaultGroup, KeywordSummary | |
| Month Of Year | Month of Year | DefaultGroup |
| Quarter | Quarter | DefaultGroup |
| Serving Status | DefaultGroup, CampaignSummary, KeywordSummary | |
| Week Of Year | Week of Year Sunday | DefaultGroup |
| Year | Year | DefaultGroup |
Metrics
- Metric names in Italics are mapped to automatically aggregate with other similar networks present in the same data widget
| Name | Calculations | Reports/Compatibility Groups |
| Bid Amount | KeywordSummary | |
| Conversion Rate | (apple_search_ads:MET_conversions / apple_search_ads:MET_taps) | DefaultGroup, CampaignSummary, KeywordSummary |
| Cost / Conversion(CPA) | (apple_search_ads:MET_localSpend / apple_search_ads:MET_conversions) | DefaultGroup, CampaignSummary, KeywordSummary |
| Cost Per Tap(CPC) | (apple_search_ads:MET_localSpend / apple_search_ads:MET_taps) | DefaultGroup, CampaignSummary, KeywordSummary |
| CPM | (1000 * apple_search_ads:MET_localSpend / apple_search_ads:MET_impressions) | DefaultGroup, CampaignSummary, KeywordSummary |
| Daily Budget | CampaignSummary | |
| Impressions | DefaultGroup, CampaignSummary, KeywordSummary | |
| Installs(Conversions) | DefaultGroup, CampaignSummary, KeywordSummary | |
| Installs LATOff | DefaultGroup, CampaignSummary, KeywordSummary | |
| Installs LATOn | DefaultGroup, CampaignSummary, KeywordSummary | |
| New Downloads | DefaultGroup, CampaignSummary, KeywordSummary | |
| Re-Downloads | DefaultGroup, CampaignSummary, KeywordSummary | |
| Spend | DefaultGroup, CampaignSummary, KeywordSummary | |
| Tap Through Rate | CampaignSummary | |
| Taps | DefaultGroup, CampaignSummary, KeywordSummary | |
| Total Budget | CampaignSummary |
- View the linked article for instructions on How to Add the Apple Search Ads Networks
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