This article contains a complete list of all the available Dimensions and Metrics for the Google Analytics direct network integration. The Dimensions and Metrics for both Universal Analytics and GA4 are in this list. The Dimensions and Metrics available through the Google Analytics API are spread amongst the different reports that make up compatibility groups for this network. Each Dimension and Metric in the Universal Analytics list has a list of reports which it can be found in the column next to its name. Some of the Metrics available are calculated. The calculations for those can be found in the column next to them. The Dimensions and Metrics list for GA4 has the name of the item and a description.
Universal Analytics Dimensions Metrics
GA4
Universal Analytics Dimensions
- Dimension names in Italics are mapped to automatically aggregate with other similar networks present in the same data widget
| Name | Aggregates To | Reports/Compatibility Groups |
| Account | Account | metadataApi, |
| Ad Content | metadataApi, | |
| Ad Distribution Network | metadataApi, | |
| Ad Format | metadataApi, | |
| Ad Group | metadataApi, | |
| Ad Group Name | Ad Group Name | metadataApi, |
| Ad Slot | metadataApi, | |
| Adwords Ad Content | , mcfReportingApi | |
| Adwords Ad Content Path | , mcfReportingApi | |
| Adwords Ad Group | , mcfReportingApi | |
| AdWords Ad Group ID | metadataApi, mcfReportingApi | |
| Adwords Ad Group ID Path | , mcfReportingApi | |
| Adwords Ad Group Path | , mcfReportingApi | |
| Adwords Ad Network Type | , mcfReportingApi | |
| Adwords Campaign | , mcfReportingApi | |
| AdWords Campaign ID | metadataApi, mcfReportingApi | |
| Adwords Campaign ID Path | , mcfReportingApi | |
| Adwords Campaign Path | , mcfReportingApi | |
| AdWords Creative ID | metadataApi, mcfReportingApi | |
| Adwords Creative ID Path | , mcfReportingApi | |
| AdWords Criteria ID | metadataApi, mcfReportingApi | |
| Adwords Criteria ID Path | , mcfReportingApi | |
| AdWords Customer ID | metadataApi, mcfReportingApi | |
| Adwords Customer ID Path | , mcfReportingApi | |
| Adwords Destination Url | , mcfReportingApi | |
| Adwords Destination Url Path | , mcfReportingApi | |
| Adwords Display Url | , mcfReportingApi | |
| Adwords Display Url Path | , mcfReportingApi | |
| Adwords Keyword | , mcfReportingApi | |
| Adwords Keyword Path | , mcfReportingApi | |
| Adwords Match Type | , mcfReportingApi | |
| Adwords Matched Search Query | , mcfReportingApi | |
| Adwords Matched Search Query Path | , mcfReportingApi | |
| Adwords Placement Domain | , mcfReportingApi | |
| Adwords Placement Domain Path | , mcfReportingApi | |
| Adwords Placement Type | , mcfReportingApi | |
| Adwords Placement Url | , mcfReportingApi | |
| Adwords Placement Url Path | , mcfReportingApi | |
| Adwords Targeting Type | , mcfReportingApi | |
| Affiliation | metadataApi, | |
| Affinity Category (reach) | metadataApi, | |
| Age | metadataApi, | |
| Analytics Data Source | metadataApi, | |
| App ID | metadataApi, | |
| App Installer ID | metadataApi, | |
| App Name | metadataApi, | |
| App Version | metadataApi, | |
| Basic Channel Grouping Path | , mcfReportingApi | |
| Browser | metadataApi, | |
| Browser Size | metadataApi, | |
| Browser Version | metadataApi, | |
| Campaign Code | metadataApi, | |
| Campaign Group | Campaign Groups | metadataApi, |
| Campaign Name | Campaign Name | metadataApi, |
| Campaign Path | , mcfReportingApi | |
| Checkout Options | metadataApi, | |
| City | City | metadataApi, |
| City ID | metadataApi, | |
| Continent | metadataApi, | |
| Continent ID | metadataApi, | |
| Conversion Date | , mcfReportingApi | |
| Conversion Goal Number | , mcfReportingApi | |
| Conversion Type | , mcfReportingApi | |
| Count of Sessions | metadataApi, | |
| Countries | Countries | metadataApi, |
| Country ISO Code | metadataApi, | |
| Currency Code | metadataApi, | |
| Data Source | Data Source | metadataApi, |
| Date | Date | metadataApi, mcfReportingApi |
| Day Index | metadataApi, | |
| Day of Month | Day of Month | metadataApi, mcfReportingApi |
| Day of the month | metadataApi, | |
| Day of Week | Day of Week | metadataApi, mcfReportingApi |
| Day of Week (Number) | metadataApi, | |
| Day of Week Name | metadataApi, | |
| Days Since Last Session | metadataApi, | |
| Days to Transaction | metadataApi, | |
| DCM Ad | , mcfReportingApi | |
| DCM Ad Path | , mcfReportingApi | |
| DCM Ad Type | , mcfReportingApi | |
| DCM Advertiser | , mcfReportingApi | |
| DCM Advertiser Path | , mcfReportingApi | |
| DCM Campaign | , mcfReportingApi | |
| DCM Campaign Path | , mcfReportingApi | |
| DCM Creative | , mcfReportingApi | |
| DCM Creative Path | , mcfReportingApi | |
| DCM Creative Version | , mcfReportingApi | |
| DCM Creative Version Path | , mcfReportingApi | |
| DCM Network | , mcfReportingApi | |
| DCM Placement | , mcfReportingApi | |
| DCM Placement Path | , mcfReportingApi | |
| DCM Site | , mcfReportingApi | |
| DCM Site Path | , mcfReportingApi | |
| Destination URL | metadataApi, | |
| Device Type | Device Type | metadataApi, |
| Display URL | metadataApi, | |
| Event Action | metadataApi, | |
| Event Category | metadataApi, | |
| Event Label | metadataApi, | |
| Exit Page | metadataApi, | |
| Exit Screen | metadataApi, | |
| Full Referrer | metadataApi, | |
| Gender | metadataApi, | |
| Goal Completion Location | metadataApi, | |
| Goal Previous Step - 1 | metadataApi, | |
| Goal Previous Step - 2 | metadataApi, | |
| Goal Previous Step - 3 | metadataApi, | |
| Hostname | metadataApi, | |
| Hour | metadataApi, | |
| Hour Index | metadataApi, | |
| Hour of Day | metadataApi, | |
| In-Market Segment | metadataApi, | |
| Internal Promotion Creative | metadataApi, | |
| Internal Promotion ID | metadataApi, | |
| Internal Promotion Name | metadataApi, | |
| Internal Promotion Position | metadataApi, | |
| ISO Week of ISO Year | metadataApi, | |
| ISO Week of the Year | metadataApi, | |
| ISO Year | metadataApi, | |
| Keyword | , mcfReportingApi | |
| Keyword Match Type | metadataApi, | |
| Keyword Path | , mcfReportingApi | |
| Keywords | Keywords | metadataApi, |
| Landing Page | metadataApi, | |
| Landing Screen | metadataApi, | |
| Language | metadataApi, | |
| Latitude | Latitude | metadataApi, |
| Longitude | Longitude | metadataApi, |
| MCF Basic Channel Grouping | , mcfReportingApi | |
| Medium | metadataApi, mcfReportingApi | |
| Medium Path | , mcfReportingApi | |
| Metro | metadataApi, | |
| Metro Id | metadataApi, | |
| Minute | metadataApi, | |
| Minute Index | metadataApi, | |
| Mobile Device Branding | metadataApi, | |
| Mobile Device Info | metadataApi, | |
| Mobile Device Marketing Name | metadataApi, | |
| Mobile Device Model | metadataApi, | |
| Mobile Input Selector | metadataApi, | |
| Month Index | metadataApi, | |
| Month of Year | Month of Year | metadataApi, mcfReportingApi |
| Month of Year (Name) | metadataApi, | |
| Network | Network | metadataApi, |
| Network Domain | metadataApi, | |
| Operating System | metadataApi, | |
| Operating System Version | metadataApi, | |
| Order Coupon Code | metadataApi, | |
| Other Category | metadataApi, | |
| Page | metadataApi, | |
| Page Depth | metadataApi, | |
| Page path level 1 | metadataApi, | |
| Page path level 2 | metadataApi, | |
| Page path level 3 | metadataApi, | |
| Page path level 4 | metadataApi, | |
| Page Title | metadataApi, | |
| Path Length In Interactions Histogram | , mcfReportingApi | |
| Placement Domain | metadataApi, | |
| Placement Type | metadataApi, | |
| Placement URL | metadataApi, | |
| Previous Page Path | metadataApi, | |
| Product | metadataApi, | |
| Product Brand | metadataApi, | |
| Product Category | metadataApi, | |
|
Product Category (Enhanced Ecommerce)
|
metadataApi, | |
| Product Category Level 1 | metadataApi, | |
| Product Category Level 2 | metadataApi, | |
| Product Category Level 3 | metadataApi, | |
| Product Category Level 4 | metadataApi, | |
| Product Category Level 5 | metadataApi, | |
| Product Coupon Code | metadataApi, | |
| Product List Name | metadataApi, | |
| Product List Position | metadataApi, | |
| Product SKU | metadataApi, | |
| Product Variant | metadataApi, | |
| Quarter | Quarter | metadataApi, mcfReportingApi |
| Query Match Type | metadataApi, | |
| Query Word Count | metadataApi, | |
| Referral Path | metadataApi, | |
| Region | metadataApi, | |
| Region ID | metadataApi, | |
| Region ISO Code | metadataApi, | |
| Row # | Row # | metadataApi, |
| Screen Depth | metadataApi, | |
| Screen Name | metadataApi, | |
| Search Query | metadataApi, | |
| Second Page | metadataApi, | |
| Service Provider | metadataApi, | |
| Session Duration | metadataApi, | |
| Sessions to Transaction | metadataApi, | |
| Shopping Stage | metadataApi, | |
| Social Network | metadataApi, | |
| Social Source Referral | metadataApi, | |
| Source | metadataApi, mcfReportingApi | |
| Source / Medium | metadataApi, mcfReportingApi | |
| Source Medium Path | , mcfReportingApi | |
| Source Path | , mcfReportingApi | |
| Sub Continent | metadataApi, | |
| Sub Continent Code | metadataApi, | |
| Targeting Type | metadataApi, | |
| Time Lag In Days Histogram | , mcfReportingApi | |
| Transaction ID | metadataApi, mcfReportingApi | |
| TrueView Video Ad | metadataApi, | |
| User Bucket | metadataApi, | |
| User Defined Value | metadataApi, | |
| User Type | metadataApi, | |
| Week Index | metadataApi, | |
| Week of Year | Week of Year | metadataApi, |
| Week of Year (Sunday) | metadataApi, mcfReportingApi | |
| Year | Year | metadataApi, |
Universal Analytics Metrics
- Metric names in Italics are mapped to automatically aggregate with other similar networks present in the same data widget
| Name | Calculated | Reports/Compatibility Groups |
| % Exit | (google_analytics:MET_exits / (google_analytics:MET_pageviews + google_analytics:MET_screenviews)) | metadataApi |
| % New Sessions | (google_analytics:MET_newUsers / google_analytics:MET_sessions) | metadataApi |
| 1 Day Active Users | metadataApi | |
| 14 Day Active Users | metadataApi | |
| 30 Day Active Users | metadataApi | |
| 7 Day Active Users | metadataApi | |
| Abandoned Funnels | ((google_analytics:MET_goalStartsAll - google_analytics:MET_goalCompletionsAll)) | metadataApi |
| Assisted Conversions | mcfReportingApi | |
| Assisted Value | mcfReportingApi | |
| Avg. Document Content Loaded Time (sec) | ((google_analytics:MET_domContentLoadedTime / google_analytics:MET_domLatencyMetricsSample / 1000)) | metadataApi |
| Avg. Document Interactive Time (sec) | ((google_analytics:MET_domInteractiveTime / google_analytics:MET_domLatencyMetricsSample / 1000)) | metadataApi |
| Avg. Domain Lookup Time (sec) | ((google_analytics:MET_domainLookupTime / google_analytics:MET_speedMetricsSample / 1000)) | metadataApi |
| Avg. Order Value | (google_analytics:MET_transactionRevenue / google_analytics:MET_transactions) | metadataApi |
| Avg. Page Download Time (sec) | ((google_analytics:MET_pageDownloadTime / google_analytics:MET_speedMetricsSample / 1000)) | metadataApi |
| Avg. Page Load Time (sec) | ((google_analytics:MET_pageLoadTime / google_analytics:MET_pageLoadSample / 1000)) | metadataApi |
| Avg. Price | (google_analytics:MET_itemRevenue / google_analytics:MET_itemQuantity) | metadataApi |
| Avg. QTY | (google_analytics:MET_itemQuantity / google_analytics:MET_uniquePurchases) | metadataApi |
| Avg. Redirection Time (sec) | ((google_analytics:MET_redirectionTime / google_analytics:MET_speedMetricsSample / 1000)) | metadataApi |
| Avg. Server Connection Time (sec) | ((google_analytics:MET_serverConnectionTime / google_analytics:MET_speedMetricsSample / 1000)) | metadataApi |
| Avg. Server Response Time (sec) | ((google_analytics:MET_serverResponseTime / google_analytics:MET_speedMetricsSample / 1000)) | metadataApi |
| Avg. Session Duration | (google_analytics:MET_sessionDuration / google_analytics:MET_sessions) | metadataApi |
| Avg. Time on Page | (google_analytics:MET_timeOnPage / (google_analytics:MET_pageviews - google_analytics:MET_exits)) | metadataApi |
| Avg. Time on Screen | metadataApi | |
| Avg. Value | (google_analytics:MET_eventValue / google_analytics:MET_totalEvents) | metadataApi |
| Bounce Rate | (google_analytics:MET_bounces / google_analytics:MET_sessions) | metadataApi |
| Bounces | metadataApi | |
| Buy-to-Detail Rate | metadataApi | |
| Cart-to-Detail Rate | metadataApi | |
| Clicks | metadataApi | |
| Conv. Rate | (google_analytics:MET_conversions / google_analytics:MET_actionLeadingToConv) | metadataApi |
| Conversions | (google_analytics:MET_transactions + google_analytics:MET_goalCompletionsAll) | metadataApi |
| Cost | metadataApi | |
| Cost / Conv. | (google_analytics:MET_adCost / google_analytics:MET_conversions) | metadataApi |
| Cost per Goal Conversion | ((google_analytics:MET_adCost) / (google_analytics:MET_goalCompletionsAll)) | metadataApi |
| Cost per Transaction | ((google_analytics:MET_adCost) / (google_analytics:MET_transactions)) | metadataApi |
| CPC | (google_analytics:MET_adCost /google_analytics:MET_adClicks) | metadataApi |
| CPM | (1000 * google_analytics:MET_adCost / google_analytics:MET_impressions) | metadataApi |
| CTR | (google_analytics:MET_adClicks / google_analytics:MET_impressions) | metadataApi |
| Document Content Loaded Time (ms) | metadataApi | |
| Document Interactive Time (ms) | metadataApi | |
| DOM Latency Metrics Sample | metadataApi | |
| Domain Lookup Time (ms) | metadataApi | |
| Ecommerce Conversion Rate | (google_analytics:MET_transactions / google_analytics:MET_sessions) | metadataApi |
| Entrances | metadataApi | |
| Entrances / Pageviews | (google_analytics:MET_entrances / google_analytics:MET_pageviews) | metadataApi |
| Event Value | metadataApi | |
| Events / Session with Event | (google_analytics:MET_totalEvents / google_analytics:MET_sessionsWithEvent) | metadataApi |
| Exits | metadataApi | |
| First Impression Conversions | mcfReportingApi | |
| First Impression Value | mcfReportingApi | |
| First Interaction Conversions | mcfReportingApi | |
| First Interaction Value | mcfReportingApi | |
| Goal 1 Abandoned Funnels | ((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) | metadataApi |
| Goal 1 Abandonment Rate | (((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) / (google_analytics:MET_goalXXStarts)) | metadataApi |
| Goal 1 Completions | metadataApi | |
| Goal 1 Conversion Rate | (google_analytics:MET_goalXXCompletions / google_analytics:MET_sessions) | metadataApi |
| Goal 1 Starts | metadataApi | |
| Goal 1 Value | metadataApi | |
| Goal 10 Abandoned Funnels | ((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) | metadataApi |
| Goal 10 Abandonment Rate | (((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) / (google_analytics:MET_goalXXStarts)) | metadataApi |
| Goal 10 Completions | metadataApi | |
| Goal 10 Conversion Rate | (google_analytics:MET_goalXXCompletions / google_analytics:MET_sessions) | metadataApi |
| Goal 10 Starts | metadataApi | |
| Goal 10 Value | metadataApi | |
| Goal 11 Abandoned Funnels | ((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) | metadataApi |
| Goal 11 Abandonment Rate | (((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) / (google_analytics:MET_goalXXStarts)) | metadataApi |
| Goal 11 Completions | metadataApi | |
| Goal 11 Conversion Rate | (google_analytics:MET_goalXXCompletions / google_analytics:MET_sessions) | metadataApi |
| Goal 11 Starts | metadataApi | |
| Goal 11 Value | metadataApi | |
| Goal 12 Abandoned Funnels | ((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) | metadataApi |
| Goal 12 Abandonment Rate | (((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) / (google_analytics:MET_goalXXStarts)) | metadataApi |
| Goal 12 Completions | metadataApi | |
| Goal 12 Conversion Rate | (google_analytics:MET_goalXXCompletions / google_analytics:MET_sessions) | metadataApi |
| Goal 12 Starts | metadataApi | |
| Goal 12 Value | metadataApi | |
| Goal 13 Abandoned Funnels | ((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) | metadataApi |
| Goal 13 Abandonment Rate | (((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) / (google_analytics:MET_goalXXStarts)) | metadataApi |
| Goal 13 Completions | metadataApi | |
| Goal 13 Conversion Rate | (google_analytics:MET_goalXXCompletions / google_analytics:MET_sessions) | metadataApi |
| Goal 13 Starts | metadataApi | |
| Goal 13 Value | metadataApi | |
| Goal 14 Abandoned Funnels | ((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) | metadataApi |
| Goal 14 Abandonment Rate | (((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) / (google_analytics:MET_goalXXStarts)) | metadataApi |
| Goal 14 Completions | metadataApi | |
| Goal 14 Conversion Rate | (google_analytics:MET_goalXXCompletions / google_analytics:MET_sessions) | metadataApi |
| Goal 14 Starts | metadataApi | |
| Goal 14 Value | metadataApi | |
| Goal 15 Abandoned Funnels | ((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) | metadataApi |
| Goal 15 Abandonment Rate | (((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) / (google_analytics:MET_goalXXStarts)) | metadataApi |
| Goal 15 Completions | metadataApi | |
| Goal 15 Conversion Rate | (google_analytics:MET_goalXXCompletions / google_analytics:MET_sessions) | metadataApi |
| Goal 15 Starts | metadataApi | |
| Goal 15 Value | metadataApi | |
| Goal 16 Abandoned Funnels | ((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) | metadataApi |
| Goal 16 Abandonment Rate | (((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) / (google_analytics:MET_goalXXStarts)) | metadataApi |
| Goal 16 Completions | metadataApi | |
| Goal 16 Conversion Rate | (google_analytics:MET_goalXXCompletions / google_analytics:MET_sessions) | metadataApi |
| Goal 16 Starts | metadataApi | |
| Goal 16 Value | metadataApi | |
| Goal 17 Abandoned Funnels | ((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) | metadataApi |
| Goal 17 Abandonment Rate | (((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) / (google_analytics:MET_goalXXStarts)) | metadataApi |
| Goal 17 Completions | metadataApi | |
| Goal 17 Conversion Rate | (google_analytics:MET_goalXXCompletions / google_analytics:MET_sessions) | metadataApi |
| Goal 17 Starts | metadataApi | |
| Goal 17 Value | metadataApi | |
| Goal 18 Abandoned Funnels | ((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) | metadataApi |
| Goal 18 Abandonment Rate | (((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) / (google_analytics:MET_goalXXStarts)) | metadataApi |
| Goal 18 Completions | metadataApi | |
| Goal 18 Conversion Rate | (google_analytics:MET_goalXXCompletions / google_analytics:MET_sessions) | metadataApi |
| Goal 18 Starts | metadataApi | |
| Goal 18 Value | metadataApi | |
| Goal 19 Abandoned Funnels | ((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) | metadataApi |
| Goal 19 Abandonment Rate | (((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) / (google_analytics:MET_goalXXStarts)) | metadataApi |
| Goal 19 Completions | metadataApi | |
| Goal 19 Conversion Rate | (google_analytics:MET_goalXXCompletions / google_analytics:MET_sessions) | metadataApi |
| Goal 19 Starts | metadataApi | |
| Goal 19 Value | metadataApi | |
| Goal 2 Abandoned Funnels | ((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) | metadataApi |
| Goal 2 Abandonment Rate | (((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) / (google_analytics:MET_goalXXStarts)) | metadataApi |
| Goal 2 Completions | metadataApi | |
| Goal 2 Conversion Rate | (google_analytics:MET_goalXXCompletions / google_analytics:MET_sessions) | metadataApi |
| Goal 2 Starts | metadataApi | |
| Goal 2 Value | metadataApi | |
| Goal 20 Abandoned Funnels | ((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) | metadataApi |
| Goal 20 Abandonment Rate | (((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) / (google_analytics:MET_goalXXStarts)) | metadataApi |
| Goal 20 Completions | metadataApi | |
| Goal 20 Conversion Rate | (google_analytics:MET_goalXXCompletions / google_analytics:MET_sessions) | metadataApi |
| Goal 20 Starts | metadataApi | |
| Goal 20 Value | metadataApi | |
| Goal 3 Abandoned Funnels | ((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) | metadataApi |
| Goal 3 Abandonment Rate | (((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) / (google_analytics:MET_goalXXStarts)) | metadataApi |
| Goal 3 Completions | metadataApi | |
| Goal 3 Conversion Rate | (google_analytics:MET_goalXXCompletions / google_analytics:MET_sessions) | metadataApi |
| Goal 3 Starts | metadataApi | |
| Goal 3 Value | metadataApi | |
| Goal 4 Abandoned Funnels | ((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) | metadataApi |
| Goal 4 Abandonment Rate | (((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) / (google_analytics:MET_goalXXStarts)) | metadataApi |
| Goal 4 Completions | metadataApi | |
| Goal 4 Conversion Rate | (google_analytics:MET_goalXXCompletions / google_analytics:MET_sessions) | metadataApi |
| Goal 4 Starts | metadataApi | |
| Goal 4 Value | metadataApi | |
| Goal 5 Abandoned Funnels | ((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) | metadataApi |
| Goal 5 Abandonment Rate | (((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) / (google_analytics:MET_goalXXStarts)) | metadataApi |
| Goal 5 Completions | metadataApi | |
| Goal 5 Conversion Rate | (google_analytics:MET_goalXXCompletions / google_analytics:MET_sessions) | metadataApi |
| Goal 5 Starts | metadataApi | |
| Goal 5 Value | metadataApi | |
| Goal 6 Abandoned Funnels | ((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) | metadataApi |
| Goal 6 Abandonment Rate | (((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) / (google_analytics:MET_goalXXStarts)) | metadataApi |
| Goal 6 Completions | metadataApi | |
| Goal 6 Conversion Rate | (google_analytics:MET_goalXXCompletions / google_analytics:MET_sessions) | metadataApi |
| Goal 6 Starts | metadataApi | |
| Goal 6 Value | metadataApi | |
| Goal 7 Abandoned Funnels | ((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) | metadataApi |
| Goal 7 Abandonment Rate | (((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) / (google_analytics:MET_goalXXStarts)) | metadataApi |
| Goal 7 Completions | metadataApi | |
| Goal 7 Conversion Rate | (google_analytics:MET_goalXXCompletions / google_analytics:MET_sessions) | metadataApi |
| Goal 7 Starts | metadataApi | |
| Goal 7 Value | metadataApi | |
| Goal 8 Abandoned Funnels | ((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) | metadataApi |
| Goal 8 Abandonment Rate | (((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) / (google_analytics:MET_goalXXStarts)) | metadataApi |
| Goal 8 Completions | metadataApi | |
| Goal 8 Conversion Rate | (google_analytics:MET_goalXXCompletions / google_analytics:MET_sessions) | metadataApi |
| Goal 8 Starts | metadataApi | |
| Goal 8 Value | metadataApi | |
| Goal 9 Abandoned Funnels | ((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) | metadataApi |
| Goal 9 Abandonment Rate | (((google_analytics:MET_goalXXStarts - google_analytics:MET_goalXXCompletions)) / (google_analytics:MET_goalXXStarts)) | metadataApi |
| Goal 9 Completions | metadataApi | |
| Goal 9 Conversion Rate | (google_analytics:MET_goalXXCompletions / google_analytics:MET_sessions) | metadataApi |
| Goal 9 Starts | metadataApi | |
| Goal 9 Value | metadataApi | |
| Goal Completions | metadataApi | |
| Goal Conversion Rate | (google_analytics:MET_goalCompletionsAll / google_analytics:MET_sessions) | metadataApi |
| Goal Starts | metadataApi | |
| Goal Value | metadataApi | |
| Hits | metadataApi | |
| Impression Assisted Conversions | mcfReportingApi | |
| Impression Assisted Value | mcfReportingApi | |
| Impressions | metadataApi | |
| Internal Promotion Clicks | metadataApi | |
| Internal Promotion CTR | (google_analytics:MET_internalPromotionClicks / google_analytics:MET_internalPromotionViews) | metadataApi |
| Internal Promotion Views | metadataApi | |
| Last Interaction Conversions | mcfReportingApi | |
| Last Interaction Value | mcfReportingApi | |
| Local Product Refund Amount | metadataApi | |
| Local Product Revenue | metadataApi | |
| Local Refund Amount | metadataApi | |
| Local Revenue | metadataApi | |
| Local Shipping | metadataApi | |
| Local Tax | metadataApi | |
| New Users | metadataApi | |
| Organic Searches | metadataApi | |
| Page Download Time (ms) | metadataApi | |
| Page Load Sample | metadataApi | |
| Page Load Time (ms) | metadataApi | |
| Page Value | metadataApi | |
| Pages / Session | (google_analytics:MET_pageviews / google_analytics:MET_sessions) | metadataApi |
| Pageviews | metadataApi | |
| Per Session Goal Value | (google_analytics:MET_goalValueAll / google_analytics:MET_sessions) | metadataApi |
| Per Session Value | (google_analytics:MET_transactionRevenue / google_analytics:MET_sessions) | metadataApi |
| Product Adds To Cart | metadataApi | |
| Product Checkouts | metadataApi | |
| Product Detail Views | metadataApi | |
| Product List Clicks | metadataApi | |
| Product List CTR | (google_analytics:MET_productListClicks / google_analytics:MET_productListViews) | metadataApi |
| Product List Views | metadataApi | |
| Product Refund Amount | metadataApi | |
| Product Refunds | metadataApi | |
| Product Removes From Cart | metadataApi | |
| Product Revenue | metadataApi | |
| Product Revenue per Purchase | (google_analytics:MET_itemRevenue / google_analytics:MET_uniquePurchases) | metadataApi |
| Quantity | metadataApi | |
| Quantity Added To Cart | metadataApi | |
| Quantity Checked Out | metadataApi | |
| Quantity Refunded | metadataApi | |
| Quantity Removed From Cart | metadataApi | |
| Redirection Time (ms) | metadataApi | |
| Refund Amount | metadataApi | |
| Refunds | metadataApi | |
| Revenue | metadataApi | |
| Revenue per User | metadataApi | |
| ROAS | ((google_analytics:MET_transactionRevenue + google_analytics:MET_goalValueAll) / google_analytics:MET_adCost) | metadataApi |
| RPC | ((google_analytics:MET_transactionRevenue + google_analytics:MET_goalValueAll) / google_analytics:MET_adClicks) | metadataApi |
| Screen Views | metadataApi | |
| Screens / Session | (google_analytics:MET_screenviews / google_analytics:MET_sessions) | metadataApi |
| Server Connection Time (ms) | metadataApi | |
| Server Response Time (ms) | metadataApi | |
| Session Duration | metadataApi | |
| Sessions | metadataApi | |
| Sessions per User | (google_analytics:MET_sessions /google_analytics:MET_users) | metadataApi |
| Sessions with Event | metadataApi | |
| Shipping | metadataApi | |
| Speed Metrics Sample | metadataApi | |
| Tax | metadataApi | |
| Time on Page | metadataApi | |
| Time on Screen | metadataApi | |
| Total Abandonment Rate | (((google_analytics:MET_goalStartsAll - google_analytics:MET_goalCompletionsAll)) / (google_analytics:MET_goalStartsAll)) | metadataApi |
| Total Conversion Value | mcfReportingApi | |
| Total Conversions | mcfReportingApi | |
| Total Events | metadataApi | |
| Total Value | ((google_analytics:MET_transactionRevenue + google_analytics:MET_goalValueAll)) | metadataApi |
| Transactions | metadataApi | |
| Transactions per User | metadataApi | |
| Unique Dimension Combinations | metadataApi | |
| Unique Events | metadataApi | |
| Unique Pageviews | metadataApi | |
| Unique Purchases | metadataApi | |
| Unique Screen Views | metadataApi | |
| Users | metadataApi |
Google Analytics 4
Dimension Scopes
Outside of compatibility groups, GA4 has three or four groups of dimensions. The groups are called Scopes. The Scopes are User, Session, and Event. Scopes gather or “roll up” metric results differently based on different tracking methods. Scopes are tiered with the largest groupings at the top to the most granular at the bottom. There are similar dimensions that exist in each Scope. The Scopes are identified in the names of the dimensions using prefixes. "First user" is the prefix for the User Scope. "Session" is the prefix for the Session Scope. The Event Scope has no prefix. Selecting the correct Scope is important to display the right metric result for the data story you are trying to tell.
Users: Unique individuals performing actions on your property
Sessions: Rollup of events for a single user without 30 min of inactivity
Events: Counting every single event in a Session
Conversions: These are just events. Any event can be marked as a conversion in GA4 and it will be processed faster and collect more information.
This is a basic representation of how the rollup of each Scope relates to the other
The following images are representations of reports that use the previous model to show how metric results can change based on the Scope of the report
NinjaNote: The NinjaCat team has discovered a fourth grouping of dimensions. Under the Event Scope, there are some dimensions that are filtered to only display Conversion events. To help with identifying the dimension scope the Scopes are labeled in the dimension list below including the conversion event filtered dimensions. For further discussion of dimension scopes here is a link to the Google documentation.
Dimensions List
| Scope | Dimensions | Description |
| Event | Achievement ID | The achievement ID in a game for an event. Populated by the event parameter 'achievement_id'. |
| Event | Ad format | Describes the way ads looked and where they were located. Typical formats include 'Interstitial', 'Banner', 'Rewarded', and 'Native advanced'. |
| Event | Ad source | The source network that served the ad. Typical sources include 'AdMob Network', 'Liftoff', 'Facebook Audience Network', and 'Mediated House ads'. |
| Event | Ad unit | The name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users. |
| Event | App version | The app's versionName (Android) or short bundle version (iOS). |
| Event | Audience ID | The numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports. |
| Event | Audience name | The given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports. |
| Event | Interests | Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, 'Shoppers', 'Lifestyles & Hobbies/Pet Lovers', or 'Travel/Travel Buffs/Beachbound Travelers'. |
| Event | Browser | The browsers used to view your website. |
| Event/Conversion Filtered | Campaign ID | The identifier of the marketing campaign. Present only for conversion events. |
| Event/Conversion Filtered | Campaign | The name of the marketing campaign. Present only for conversion events. |
| Event | Character | The player character in a game for an event. Populated by the event parameter 'character'. |
| Event | City | The city from which the user activity originated. |
| Event | City ID | The geographic ID of the city from which the user activity originated, derived from their IP address. |
| Event | Cohort | The cohort's name in the request. A cohort is a set of users who started using your website or app in any consecutive group of days. If a cohort name is not specified in the request, cohorts are named by their zero based index: cohort_0, cohort_1, etc. |
| Event | Daily cohort | Day offset relative to the firstSessionDate for the users in the cohort. For example, if a cohort is selected with the start and end date of 2020-03-01, then for the date 2020-03-02, cohortNthDay will be 0001. |
| Event | Monthly cohort | Month offset relative to the firstSessionDate for the users in the cohort. Month boundaries align with calendar month boundaries. For example, if a cohort is selected with the start and end date in March 2020, then for any date in April 2020, cohortNthMonth will be 0001. |
| Event | Weekly cohort | Week offset relative to the firstSessionDate for the users in the cohort. Weeks start on Sunday and end on Saturday. For example, if a cohort is selected with the start and end date in the range 2020-11-08 to 2020-11-14, then for the dates in the range 2020-11-15 to 2020-11-21, cohortNthWeek will be 0001. |
| Event | Content group | A category that applies to items of published content. Populated by the event parameter 'content_group'. |
| Event | Content ID | The identifier of the selected content. Populated by the event parameter 'content_id'. |
| Event | Content type | The category of the selected content. Populated by the event parameter 'content_type'. |
| Event | Country | The country from which the user activity originated. |
| Event | Country ID | The geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard. |
| Event | Date + hour (YYYYMMDDHH) | The combined values of date and hour formatted as YYYYMMDDHH. |
| Event | Date hour and minute | The combined values of date, hour, and minute formatted as YYYYMMDDHHMM. |
| Event | Date | The date of the event, formatted as YYYYMMDD. |
| Event | Day | The day of the month, a two-digit number from 01 to 31. |
| Event | Day of week | The day of the week. It returns values in the range [0,6] with Sunday as the first day of the week. |
| Event/Conversion Filtered | Default channel grouping | The conversion's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'. |
| Event | Device category | The type of device: Desktop, Tablet, or Mobile. |
| Event | Device model | The mobile device model (example: iPhone 10,6). |
| Event | Event name | The name of the event. |
| Event | File extension | The extension of the downloaded file (for example, 'pdf' or 'txt'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_extension'. |
| Event | File name | The page path of the downloaded file (for example, '/menus/dinner-menu.pdf'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_name'. |
| Event | First session date | The date the user's first session occurred, formatted as YYYYMMDD. |
| First user campaign ID | Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns. | |
| User | First user campaign | Name of the marketing campaign that first acquired the user. Includes Google Ads and Manual Campaigns. |
| User | First user default channel grouping | The default channel grouping that first acquired the user. Default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'. |
| User | First user Google Ads account name | The Account name from Google Ads that first acquired the user. |
| User | First user Google Ads ad group ID | The Ad Group Id in Google Ads that first acquired the user. |
| User | First user Google Ads ad group name | The Ad Group Name in Google Ads that first acquired the user. |
| User | First user Google Ads ad network type | The advertising network that first acquired the user. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'. |
| User | First user Google Ads ad Campaign ID | The ID of the Google Ads campaign that first acquired the user. Campaign IDs identify individual campaigns. |
| User | First user Google Ads ad Campaign Name | The Campaign name from Google Ads that first acquired the user. |
| User | First user Google Ads campaign type | The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043. |
| User | First user Google Ads creative ID | The ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads. |
| User | First user Google Ads customer ID | The Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts. |
| User | First user Google Ads keyword text | The matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323. |
| User | First user Google Ads query | The search query that first acquired the user. |
| User | First user manual ad content | The ad content that first acquired the user. Populated by the utm_content parameter. |
| User | First user manual term | The term that first acquired the user. Populated by the utm_term parameter. |
| User | First user medium | The medium that first acquired the user to your website or app. |
| User | First user source | The source that first acquired the user to your website or app. |
| User | First user source / medium | The combined values of the dimensions 'firstUserSource' and 'firstUserMedium'. |
| User | First user source platform | The source platform that first acquired the user. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch. |
| Event | Full page URL | The hostname, page path, and query string for web pages visited; for example, the fullPageUrl portion of https://www.example.com/store/contact-us?query_string=true is www.example.com/store/contact-us?query_string=true. |
| Event/Conversion Filtered | Google Ads account name | The Account name from Google Ads for the campaign that led to the conversion event. Corresponds to customer.descriptive_name in the Google Ads API. |
| Event/Conversion Filtered | Google Ads ad group ID | The ad group id attributed to the conversion event. |
| Event/Conversion Filtered | Google Ads ad group name | The ad group name attributed to the conversion event. |
| Event/Conversion Filtered | Google Ads ad network type | The advertising network type of the conversion. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'. |
| Event/Conversion Filtered | Google Ads campaign ID | The ID of the Google Ads campaign attributed to the conversion event. Campaign IDs identify individual campaigns. |
| Event/Conversion Filtered | Google Ads campaign name | The Campaign name from Google Ads for the campaign that led to the conversion event. |
| Event/Conversion Filtered | Google Ads campaign type | The campaign type for the Google Ads campaign attributed to the conversion event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043. |
| Event/Conversion Filtered | Google Ads creative ID | The ID of the Google Ads creative attributed to the conversion event. Creative IDs identify individual ads. |
| Event/Conversion Filtered | Google Ads customer ID | The Customer ID from Google Ads for the campaign that led to conversion event. Customer IDs in Google Ads uniquely identify Google Ads accounts. |
| Event/Conversion Filtered | Google Ads keyword text | The matched keyword that led to the conversion event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323. |
| Event/Conversion Filtered | Google Ads query | The search query that led to the conversion event. |
| Event | Group ID | The player group ID in a game for an event. Populated by the event parameter 'group_id'. |
| Event | Hostname | Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com. |
| Event | Hour | The two-digit hour of the day that the event was logged. This dimension ranges from 0-23 and is reported in your property's timezone. |
| Event | Is conversion event | The string 'true' if the event is a conversion. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see https://support.google.com/analytics/answer/9267568. |
| Event | Item affiliation | The name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the 'affiliation' item parameter. |
| Event | Item brand | Brand name of the item. |
| Event | Item category | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category. |
| Event | Item category 2 | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2. |
| Event | Item category 3 | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3. |
| Event | Item category 4 | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4. |
| Event | Item category 5 | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5. |
| Event | Item ID | The ID of the item. |
| Event | Item list ID | The ID of the item list. |
| Event | Item list name | The name of the item list. |
| Event | Item name | The name of the item. |
| Event | Item promotion creative name | The name of the item-promotion creative. |
| Event | Item promotion ID | The ID of the item promotion. |
| Event | Item promotion name | The name of the promotion for the item. |
| Event | Item variant | The specific variation of a product. e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color. Populated by the 'item_variant' parameter. |
| Event | Landing page | The page path + query string associated with the first pageview in a session. |
| Event | Language | The language setting of the user's browser or device. e.g. English |
| Event | Language code | The language setting (ISO 639) of the user's browser or device. e.g. 'en-us' |
| Event | Level | The player's level in a game. Populated by the event parameter 'level'. |
| Event | Link classes | The HTML class attribute for an outbound link. For example if a user clicks a link '', this dimension will return 'center'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_classes'. |
| Event | Link domain | The destination domain of the outbound link. For example if a user clicks a link '', this dimension will return 'youtube.com'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_domain'. |
| Event | Link ID | The HTML id attribute for an outbound link or file download. For example if a user clicks a link '', this dimension will return 'socialLinks'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_id'. |
| Event | Link text | The link text of the file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_text'. |
| Event | Link URL | The full url for an outbound link or file download. For example if a user clicks a link '', this dimension will return 'https://www.youtube.com/results?search_query=analytics'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_url'. |
| Event | Manual ad content | The ad content attributed to the conversion event. Populated by the utm_content parameter. |
| Event | Manual term | The term attributed to the conversion event. Populated by the utm_term parameter. |
| Event/Conversion Filtered | Medium | The medium attributed to the conversion event. |
| Event | Method | The method by which an event was triggered. Populated by the event parameter 'method'. |
| Event | Minute | The two-digit minute of the hour that the event was logged. This dimension ranges from 0-59 and is reported in your property's timezone. |
| Event | Device brand | Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile). |
| Event | Device | The branded device name (examples: Galaxy S10 or P30 Pro). |
| Event | Mobile model | The mobile device model name (examples: iPhone X or SM-G950F). |
| Event | Month | The month of the event, a two digit integer from 01 to 12. |
| Event | New / returning | New users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: 'new' or 'returning'. |
| Event | Nth day | The number of days since the start of the date range. |
| Event | Nth hour | The number of hours since the start of the date range. The starting hour is 0000. |
| Event | Nth minute | The number of minutes since the start of the date range. The starting minute is 0000. |
| Event | Nth month | The number of months since the start of a date range. The starting month is 0000. |
| Event | Nth week | A number representing the number of weeks since the start of a date range. |
| Event | Nth year | The number of years since the start of the date range. The starting year is 0000. |
| Event | Operating system | The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android. |
| Event | OS version | The operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1. |
| Event | Operating system with version | The operating system and version. For example, Android 10 or Windows 7. |
| Event | Order coupon | Code for the order-level coupon. |
| Event | Outbound | Returns 'true' if the link lead to a site is not a part of the property’s domain. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'outbound'. |
| Event | Page location | The protocol, hostname, page path, and query string for web pages visited; for example, the pageLocation portion of https://www.example.com/store/contact-us?query_string=true is https://www.example.com/store/contact-us?query_string=true. Populated by the event parameter 'page_location'. |
| Event | Page path | The portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us. |
| Event | Page path + query string | The portion of the URL following the hostname for web pages visited; for example, the pagePathPlusQueryString portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us?query_string=true. |
| Event | Page referrer | The full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this website's domain or other domains. Populated by the event parameter 'page_referrer'. |
| Event | Page title | The web page titles used on your site. |
| Event | Percent scrolled | The percentage down the page that the user has scrolled (for example, '90'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'percent_scrolled'. |
| Event | Platform | The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId. |
| Event | Platform / device category | The platform and type of device on which your website or mobile app ran. (example: Android / mobile) |
| Event | Region | The geographic region from which the user activity originated, derived from their IP address. |
| Event | Screen resolution | The screen resolution of the user's monitor. For example, 1920x1080. |
| Event | Search term | The term searched by the user. For example if the user visits '/some-page.html?q=some-term', this dimension returns 'some-term'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'search_term'. |
| Session | Session campaign ID | The marketing campaign id for a session. Includes Google Ads Campaigns. |
| Session | Session campaign | The marketing campaign name for a session. Includes Google Ads and Manual Campaigns. |
| Session | Session default channel grouping | The session's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'. |
| Session | Session Google Ads account name | The Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API. |
| Session | Session Google Ads ad group ID | The Ad Group Id in Google Ads for a session. |
| Session | Session Google Ads ad group name | The Ad Group Name in Google Ads for a session. |
| Session | Session Google Ads ad network type | The advertising network that led to the session. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'. |
| Session | Session Google Ads campaign ID | The ID of the Google Ads campaign that led to a session on your website or app. Campaign IDs identify individual campaigns. |
| Session | Session Google Ads campaign name | The Campaign name from Google Ads that led to the session. |
| Session | Session Google Ads campaign type | The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043. |
| Session | Session Google Ads creative ID | The ID of the Google Ads creative that lead to a session on your website or app. Creative IDs identify individual ads. |
| Session | Session Google Ads customer ID | The Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts. |
| Session | Session Google Ads keyword text | The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323. |
| Session | Session Google Ads query | The search query that led to the session. |
| Session | Session manual ad content | The ad content that led to a session. Populated by the utm_content parameter. |
| Session | Session manual term | The term that led to a session. Populated by the utm_term parameter. |
| Session | Session medium | The medium that initiated a session on your website or app. |
| Session | Session SA360 ad group name | The Ad Group name from Search Ads 360 that led to this session. |
| Session | Session SA360 campaign ID | The Campaign ID from Search Ads 360 that led to this session. |
| Session | Session SA360 campaign | The Campaign name from Search Ads 360 that led to this session. |
| Session | Session SA360 creative format | The type of creative in Search Ads 360 that led to this session. For example, 'Responsive search ad' or 'Expanded text ad'. To learn more, see GA4 Traffic Source Dimensions. |
| Session | Session SA360 engine account ID | The ID of the engine account in SA360 that led to this session. |
| Session | Session SA360 engine account name | The name of the engine account in SA360 that led to this session. |
| Session | Session SA360 engine account type | The type of the engine account in Search Ads 360 that led to this session. For example, 'google ads', 'bing', or 'baidu'. |
| Session | Session SA360 keyword text | The search engine keyword from Search Ads 360 that led to this session. |
| Session | Session SA360 medium | The search engine keyword from Search Ads 360 that led to this session. For example, 'cpc'. |
| Session | Session SA360 query | The search query from Search Ads 360 that led to this session. |
| Session | Session SA360 source | The source of the traffic from Search Ads 360 that led to this session. For example, 'example.com' or 'google'. |
| Session | Session source | The source that initiated a session on your website or app. |
| Session | Session source / medium | The combined values of the dimensions 'sessionSource' and 'sessionMedium'. |
| Session | Session source platform | The source platform of the session's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch. |
| Event | Shipping tier | The shipping tier (e.g. Ground, Air, Next-day) selected for delivery of the purchased item. Populated by the 'shipping_tier' event parameter. |
| Event | Signed in with user ID | The string 'yes' if the user signed in with the User-ID feature. To learn more about User-ID, see https://support.google.com/analytics/answer/9213390. |
| Event/Conversion Filtered | Source | The source attributed to the conversion event. |
| Event | Source / medium | The combined values of the dimensions 'source' and 'medium'. |
| Event/Conversion Filtered | Source platform | The source platform of the conversion event's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch. |
| Event | Stream ID | The numeric data stream identifier for your app or website. |
| Event | Stream name | The data stream name for your app or website. |
| Event | Test data filter name | The name of data filters in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see https://support.google.com/analytics/answer/10108813. |
| Event | Transaction ID | The ID of the ecommerce transaction. |
| Event | Page path and screen class | The page path (web) or screen class (app) on which the event was logged. |
| Event | Page path + query string and screen class | The page path and query string (web) or screen class (app) on which the event was logged. |
| Event | Page title and screen class | The page title (web) or screen class (app) on which the event was logged. |
| Event | Page title and screen name | The page title (web) or screen name (app) on which the event was logged. |
| Event | Age | User age brackets. |
| Event | Gender | User gender. |
| Event | Video provider | The source of the video (for example, 'youtube'). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_provider'. |
| Event | Video title | The title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_title'. |
| Event | Video URL | The url of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_url'. |
| Event | Virtual currency name | The name of a virtual currency with which the user is interacting. i.e. spending or purchasing gems in a game. Populated by the 'virtual_currency_name' event parameter. |
| Event | Visible | Returns 'true' if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'visible'. |
| Event | Week | The week of the event, a two-digit number from 01 to 53. Each week starts on Sunday. January 1st is always in week 01. The first and last week of the year have fewer than 7 days in most years. Weeks other than the first and the last week of the year always have 7 days. For years where January 1st is a Sunday, the first week of that year and the last week of the prior year have 7 days. |
| Event | Year | The four-digit year of the event e.g. 2020. |
GA4 Metrics
* The hyper linked Metric names lead to comparisons between Universal Analytics and GA4 equivalent metrics from the Google Documentation
| Metrics | Description |
| 1-day active users | The number of distinct active users on your site or app within a 1 day period. The 1 day period includes the last day in the report's date range. Note: This is the same as Active Users. |
| 28-day active users | The number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report's date range. |
| 7-day active users | The number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report's date range. |
| Active users | The number of distinct users who visited your site or app. |
| Ad unit exposure | The time that an ad unit was exposed to a user, in milliseconds. |
| Add-to-carts | The number of times users added items to their shopping carts. |
| Average purchase revenue | The average purchase revenue in the transaction group of events. |
| ARPPU | Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected. |
| Average purchase revenue per user | The average purchase revenue per active user is the total purchase revenue per active user that logged any event. The summary metric is for the time period selected. |
| ARPU | Average revenue per active user (ARPU). The summary metric is for the time period selected. ARPU uses Total Revenue and includes AdMob estimated earnings. |
| Average session duration | The average duration (in seconds) of users' sessions. |
| Bounce rate | The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces. |
| Cart-to-view rate | The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.1132 means 11.32% of users who viewed a product also added the same product to their cart. |
| Checkouts | The number of times users started the checkout process. |
| Cohort active users | The number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. For example for the row where cohortNthWeek = 0001, this metric is the number of users (in the cohort) who are active in week 1. |
| Cohort total users | The total number of users in the cohort. This metric is the same value in every row of the report for each cohort. Because cohorts are defined by a shared acquisition date, cohortTotalUsers is the same as cohortActiveUsers for the cohort's selection date range. For report rows later than the ochort's selection range, it is typical for cohortActiveUsers to be smaller than cohortTotalUsers. This difference represents users from the cohort that were not active for the later date. cohortTotalUsers is commonly used in the metric expression cohortActiveUsers/cohortTotalUsers to compute a user retention fraction for the cohort. The relationship between activeUsers and totalUsers is not equivalent to the relationship between cohortActiveUsers and cohortTotalUsers. |
| Conversions | The count of conversion events. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see https://support.google.com/analytics/answer/9267568. |
| Crash-affected users | The number of users that logged a crash in this row of the report. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are events with the name "app_exception". |
| Crash-free users rate | The number of users without crash events (in this row of the report) divided by the total number of users. This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free. |
| DAU / MAU | The rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users. |
| DAU / WAU | The rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.082 means 8.2% of 7-day active users were also 1-day active users. |
| Ecommerce purchases | The number of times users completed a purchase. This metric counts 'purchase' events; this metric does not count 'in_app_purchase' and subscription events. |
| Engaged sessions | The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views. |
| Engagement rate | The percentage of engaged sessions (Engaged sessions divided by Sessions). This metric is returned as a fraction; for example, 0.7239 means 72.39% of sessions were engaged sessions. |
| Event count | The count of events. |
| Event count per user | The average number of events per user (Event count divided by Active users). |
| Events per session | The average number of events per session (Event count divided by Sessions). |
| Event value | The sum of the event parameter named 'value'. |
| First-time purchaser conversion | The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first time purchasers. |
| First time purchasers | The number of users that completed their first purchase event. |
| First-time purchasers per new user | The average number of first time purchasers per new user. |
| Item list click through rate | The number of users who selected a list(s) divided by the number of users who viewed the same list(s). This metric is returned as a fraction; for example, 0.2145 means 21.45% of users who viewed a list also selected the same list. |
| Item list clicks | The number of times users clicked an item when it appeared in a list. |
| Item list views | The number of times the item list was viewed. |
| Item promotion click through rate | The number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s). This metric is returned as a fraction; for example, 0.1382 means 13.82% of users who viewed a promotion also selected the promotion. |
| Item promotion clicks | The number of times an item promotion was clicked. |
| Item promotion views | The number of times an item promotion was viewed. |
| Item purchase quantity | The number of units for a single item included in purchase events. |
| Item revenue | The total revenue from items only. Item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level. |
| Item views | The number of times the item details were viewed. |
| New users | The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit). |
| Organic google search average position | The average ranking of your website URLs for the query reported from Search Console. For example, if your site's URL appears at position 3 for one query and position 7 for another query, the average position would be 5 (3+7/2). This metric requires an active Search Console link. See https://support.google.com/analytics/answer/1308621?hl=en&ref_topic=1308589 for any Search Console metrics. |
| Organic google search click through rate | The organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression. This metric is returned as a fraction; for example, 0.0588 means about 5.88% of impressions resulted in a click. This metric requires an active Search Console link. |
| Organic google search clicks | The number of organic Google Search clicks reported from Search Console. This metric requires an active Search Console link. |
| Organic google search impressions | The number of organic Google Search impressions reported from Search Console. This metric requires an active Search Console link. |
| Publisher ad clicks | The number of ad_click events. |
| Publisher ad impressions | The number of ad_impression events. |
| Purchase revenue | The sum of revenue from purchases made in your app or site. Purchase revenue sums the revenue for these events: 'purchase', 'ecommerce_purchase', 'in_app_purchase', 'app_store_subscription_convert', and 'app_store_subscription_renew'. Purchase revenue is specified by the 'value' parameter in tagging. |
| Purchase-to-view rate | The number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users who viewed a product(s) also purchased the same product(s). |
| Purchaser conversion | The percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers. |
| Views | The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events). |
| Views per session | The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions. |
| Session conversion rate | The percentage of sessions in which any conversion event was triggered. |
| Sessions | The number of sessions that began on your site or app (event triggered: session_start). |
| Shipping amount | Shipping amount associated with a transaction. Populated by the 'shipping' event parameter. |
| Tax amount | Tax amount associated with a transaction. Populated by the 'tax' event parameter. |
| Total ad revenue | The total advertising revenue from both Admob and third-party sources. |
| Total purchasers | The number of users that logged purchase events for the time period selected. |
| Total revenue | The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue). |
| Total users | The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged. |
| Transactions | The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund. |
| Transactions per purchaser | The average number of transactions per purchaser. |
| User conversion rate | The percentage of users who triggered any conversion event. |
| User engagement | The total amount of time (in seconds) your website or app was in the foreground of users' devices. |
| WAU / MAU | The rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for example, 0.234 means 23.4% of 30-day active users were also 7-day active users. |
- View the linked article for instructions on How to Add the Google Analytics Networks
View a Google Analytics Report Template example.
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