This article contains a complete list of all the available Dimensions and Metrics for the Choozle direct network integration. Some of the Metrics available are calculated. The calculations for those can be found in the column next to them.
Dimensions
- Dimension names in Italics are mapped to automatically aggregate with other similar networks present in the same data widget
| Name | Aggregates To |
| Date | Date |
| Campaign Name | Campaign Name |
| Campaign ID | |
| Ad Group ID | |
| Ad Group Name | Ad Group Name |
Metrics
- Metric names in Italics are mapped to automatically aggregate with other similar networks present in the same data widget
| Name | Description |
| Impressions Won | Aggregates To: Impressions |
| Impressions Bid On | |
| Conversions | |
| Clicks | |
| Cost | |
| Win | |
| CTR | choozle:MET_clicks / choozle:MET_impressions_won |
| CPC | choozle:MET_advertiser_cost / choozle:MET_clicks |
| CPM | 1000 * choozle:MET_advertiser_cost / choozle:MET_impressions_won |
| Cost / Conv. | choozle:MET_advertiser_cost / choozle:MET_conversions |
| Conv. Rate | choozle:MET_conversions / choozle:MET_ActionLeadingToConv |
- View the linked article for instructions on How to Add the Choozle Networks
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