This article contains a complete list of all the available Dimensions and Metrics for the MailChimp direct network integration. Some of the Metrics available are calculated. The calculations for those can be found in the column next to them.
Dimensions
- Dimension names in Italics are mapped to automatically aggregate with other similar networks present in the same data widget
| Name | Aggregates To |
| Campaign | Campaign Name |
| Campaign Type | |
| Industry Type | |
| Last Click Date | |
| Last Open Date | |
| Date Sent | Date |
Metrics
- Metric names in Italics are mapped to automatically aggregate with other similar networks present in the same data widget
| Name | Description |
| Abuse Reports | |
| Avg. List Click Rate per Campaign | |
| Avg. List Open Rate per Campaign | |
| Avg. List Subscription Rate per Month | |
| Avg. List Unsubscription Rate per Month | |
| Bounce Syntax Errors | |
| Click Rate |
(mailchimp:MET_uniqueClicks / (mailchimp:MET_emailsSent - mailchimp:MET_softBounces - mailchimp:MET_hardBounces))
|
| Clicks |
Aggregates to: Clicks
|
| Ecommerce Total Orders | |
| Ecommerce Total Revenue | |
| Ecommerce Total Spent | |
| Emails Sent |
Aggregates to: Sent
|
| Facebook Likes | |
| Facebook Recipient Likes | |
| Facebook Unique Likes | |
| Forwards Count | |
| Forwards Opens | |
| Hard Bounces | |
| Industry Abuse Rate | |
| Industry Bounce Rate | |
| Industry Click Rate | |
| Industry Open Rate | |
| Industry Unopen Rate | |
| Industry UnsubscribeRate | |
| Open Rate |
(mailchimp:MET_uniqueOpens / (mailchimp:MET_emailsSent - mailchimp:MET_softBounces - mailchimp:MET_hardBounces))
|
| Opens |
Aggregates to: Opens
|
| Soft Bounces | |
| Unique Clicks | |
| Unique Opens | |
| Unique Subscriber Clicks | |
| Unsubscribed |
Aggregates to: Unsubscribed
|
- View the linked article for instructions on How to Add the MailChimp Network
Comments
0 comments
Article is closed for comments.