This article contains a complete list of all the available Dimensions and Metrics for the Facebook Ads direct network integration. Some of the Metrics available are calculated. The calculations for those can be found in the column next to them.
Dimensions
- Dimension names in Italics are mapped to automatically aggregate with other similar networks present in the same data widget
| Name | Aggregates To |
| Account Id | |
| Account Name | |
| Ad Body | |
|
Ad Format Asset
|
|
| Ad Id | |
| Ad Name | Ad Name |
| Ad Image Thumbnail | This Dimension displays a thumbnail version of the ad creative image for particular Ads in Facebook Campaigns. There may be an issue displaying thumbnails for ads of Objective: Product_Catalogue_Sales. These are dynamic ads. This means that the content including the image and other product info within the text will dynamically change based on the user viewing the ad/post. If the user would like ads of this campaign objective type to appear, adjust the dimension to ‘Ad Preview’ and select the view of ‘Mobile Feed’. |
| Ad Preview | This Dimension displays a graphic preview of the Ad image and text being used for particular Ads in Facebook Campaigns as they appear to the viewer. It provides different formats under the widget setting option: "Ad Preview" in the inspector. Due to Facebook Ad API updates out of our control the format labeled "Desktop Feed Standard" doesn't display in Reports. Please ignore this format option. |
| AdImageURL | |
| AdPreviewURL | |
| Adset Id | |
| Adset Name | |
| Age | |
| Bid Type | |
| Body Asset ID | |
| Body Asset Text | |
|
Call To Action Asset ID
|
|
|
Call To Action Asset Name
|
|
| Campaign Id | |
|
Campaign Name
|
Campaign Name |
| Countries | Countries |
| Date | Date |
|
Description Asset ID
|
|
|
Description Asset Text
|
|
| Device Platform | |
|
Device Type (Detail)
|
|
| DMA | |
| Gender | |
|
Image Asset Display
|
|
| Image Asset ID | |
|
Image Asset URL
|
|
|
Impression Device
|
Device Type |
|
Link Url Asset ID
|
|
|
Link Url Asset Link
|
|
|
Link Url Asset Text
|
|
| Link Url Display | |
| Month | |
| Objective | |
|
Platform Position
|
|
| Product Id | |
|
Publisher Platform
|
Network |
| Region | |
| Title Asset ID | |
| Title Asset Text | |
|
Video Asset Display
|
|
| Video Asset ID | |
|
Video Asset Thumbnail URL
|
|
| Video Asset Url | |
|
Video Asset Video Name
|
Metrics
- Metric names in Italics are mapped to automatically aggregate with other similar networks present in the same data widget
| Name | Description |
| Action Group Value: Add to Cart | |
| Action Group Value: App Engagements | |
| Action Group Value: App Story | |
| Action Group Value: Commerce Events | |
| Action Group Value: Complete Registration | |
| Action Group Value: Landing Page View | |
| Action Group Value: Lead | |
| Action Group Value: Mobile App Retention | |
| Action Group Value: Mobile App ROAS | |
| Action Group Value: Offline Conversions | |
| Action Group Value: Offline Purchases | |
| Action Group Value: Offsite Conversions | |
| Action Group Value: Offsite Engagement | |
| Action Group Value: Omni Achievement Unlocked | |
| Action Group Value: Omni Activate App | |
| Action Group Value: Omni Add To Cart | |
| Action Group Value: Omni App Install | |
| Action Group Value: Omni Complete Registration | |
| Action Group Value: Omni Custom | |
| Action Group Value: Omni Initiated Checkout | |
| Action Group Value: Omni Level Achieved | |
| Action Group Value: Omni Purchase | |
| Action Group Value: Omni Rate | |
| Action Group Value: Omni Search | |
| Action Group Value: Omni Spend Credits | |
| Action Group Value: Omni Tutorial Completion | |
| Action Group Value: Omni View Content | |
| Action Group Value: Onsite Conversions | |
| Action Group Value: Page Engagements | |
| Action Group Value: Page Story | |
| Action Group Value: Post Engagements | |
| Action Group Value: Post Story | |
| Action Group Value: Purchases | |
| Action Group Value: Search | |
| Action Group Value: Store Visits with Dwell | |
| Action Group Value: Subscribe | |
| Action Group Value: View Content | |
| Action Group: Add Payment Info | |
| Action Group: Add to Cart | |
| Action Group: App Engagements | |
| Action Group: App Story | |
| Action Group: Commerce Events | |
| Action Group: Complete Registration | |
| Action Group: Initiate Checkout | |
| Action Group: Instagram Profile Engagement | |
| Action Group: Instagram Profile Engagement | |
| Action Group: Landing Page View | |
| Action Group: Lead | |
| Action Group: Mobile App Retention | |
| Action Group: Mobile App ROAS | |
| Action Group: Offline Conversions | |
| Action Group: Offline Leads | |
| Action Group: Offline Purchases | |
| Action Group: Offsite Conversions | |
| Action Group: Offsite Engagement | |
| Action Group: Omni Achievement Unlocked | |
| Action Group: Omni Activate App | |
| Action Group: Omni Add To Cart | |
| Action Group: Omni App Custom | |
| Action Group: Omni App Install | |
| Action Group: Omni Complete Registration | |
| Action Group: Omni Initiated Checkout | |
| Action Group: Omni Level Achieved | |
| Action Group: Omni Purchase | |
| Action Group: Omni Rate | |
| Action Group: Omni Search | |
| Action Group: Omni Spend Credits | |
| Action Group: Omni Tutorial Completion | |
| Action Group: Omni View Content | |
| Action Group: Onsite Conversions | |
| Action Group: Page Engagements | |
| Action Group: Page Story | |
| Action Group: Post Engagements | |
| Action Group: Post Story | |
| Action Group: Purchases | |
| Action Group: Search | |
| Action Group: Store Visits with Dwell | |
| Action Group: Subscribe | |
| Action Group: View Content | |
| Action Value | |
| Action Value: 3-Second Video Views | |
| Action Value: Adds Payment Info (Pixel) | |
| Action Value: Adds to Cart | facebook:MET_ActionValue_OffsiteConversion_FbPixelAddToCart |
| Action Value: Adds To Cart (Pixel) | |
| Action Value: Adds To Wishlist (Pixel) | |
| Action Value: App Custom Event | facebook:MET_ActionValue_AppCustomEvent_FbMobileActivateApp |
| Action Value: App Installs | |
| Action Value: App Uses | |
| Action Value: Blocked Messaging Conversations | |
| Action Value: Check-ins | |
| Action Value: Checkouts | facebook:MET_ActionValue_OffsiteConversion_FbPixelInitiateCheckout |
| Action Value: Clicks to Play Video | |
| Action Value: Commerce Adds to Cart | |
| Action Value: Commerce Messages to Buy | |
| Action Value: Commerce Product Views | |
| Action Value: Commerce Purchases | |
| Action Value: Completes Registration (Pixel) | |
| Action Value: Credit Spends | |
| Action Value: Event Responses | |
| Action Value: Facebook Gifts Sale | |
| Action Value: Game Plays | |
| Action Value: Initiates Checkout (Pixel) | |
| Action Value: Key Page Views | facebook:MET_ActionValue_OffsiteConversion_FbPixelViewContent |
| Action Value: Leads | facebook:MET_ActionValue_OffsiteConversion_FbPixelLead |
| Action Value: Leads (Form) | |
| Action Value: Leads (Pixel) | |
| Action Value: Link Clicks | |
| Action Value: Message Blocks | |
| Action Value: Message Replies | |
| Action Value: Messaging Replies | facebook:MET_ActionValue_OnsiteConversion_MessagingFirstReply / facebook:MET_ActionValue_OnsiteConversion_MessagingConversionStarted7d |
| Action Value: Mobile App Achievements | |
| Action Value: Mobile App Adds To Cart | |
| Action Value: Mobile App Adds to Wishlist | |
| Action Value: Mobile App Checkouts | |
| Action Value: Mobile App Content Views | |
| Action Value: Mobile App Credit Spends | |
| Action Value: Mobile App Feature Unlocks | |
| Action Value: Mobile App Installs | |
| Action Value: Mobile App Payment Details | |
| Action Value: Mobile App Purchases | |
| Action Value: Mobile App Ratings | |
| Action Value: Mobile App Registrations | |
| Action Value: Mobile App Searchs | |
| Action Value: Mobile App Starts | |
| Action Value: Mobile App Tutorial Completions | |
| Action Value: New Messaging Conversations | |
| Action Value: Newly Purchased Mobile Devices | |
| Action Value: On-Facebook Purchases | |
| Action Value: On-Facebook Workflow Completions | |
| Action Value: Other Mobile App Actions | |
| Action Value: Other Website Conversions | facebook:MET_ActionValue_Leadgen_Other |
| Action Value: Outbound Click | |
| Action Value: Page Likes | |
| Action Value: Page Mentions | |
| Action Value: Page Photo Views | |
| Action Value: Page Tab Views | |
| Action Value: Post Comments | |
| Action Value: Post Full Views | |
| Action Value: Post Reactions | |
| Action Value: Post Save | |
| Action Value: Post Shares | |
| Action Value: Purchases (Pixel) | |
| Action Value: Question Answers | |
| Action Value: Question Follows | |
| Action Value: Registrations | facebook:MET_ActionValue_OffsiteConversion_FbPixelCompleteRegistration |
| Action Value: Searchs (Pixel) | |
| Action Value: Views Content (Pixel) | |
| Action: 3-Second Video Views | |
| Action: Adds Payment Info (Pixel) | |
| Action: Adds to Cart | facebook:MET_Action_OffsiteConversion_FbPixelAddToCart |
| Action: Adds To Cart (Pixel) | |
| Action: Adds To Wishlist (Pixel) | |
| Action: App Installs | |
| Action: App Uses | |
| Action: Blocked Messaging Conversations | |
| Action: Check-ins | |
| Action: Checkouts | facebook:MET_Action_OffsiteConversion_FbPixelInitiateCheckout |
| Action: Clicks to Play Video | |
| Action: Commerce Adds to Cart | |
| Action: Commerce Messages to Buy | |
| Action: Commerce Product Views | |
| Action: Commerce Purchases | |
| Action: Completes Registration (Pixel) | |
| Action: Credit Spends | |
| Action: Custom (Pixel) | |
| Action: Custom Event | facebook:MET_Action_AppCustomEvent_FbMobileActivateApp |
| Action: Event Responses | |
| Action: Facebook Gifts Sale | |
| Action: Game Plays | |
| Action: Initiates Checkout (Pixel) | |
| Action: Key Page Views | facebook:MET_Action_OffsiteConversion_FbPixelViewContent |
| Action: Leads | facebook:MET_Action_OffsiteConversion_FbPixelLead |
| Action: Leads (Form) | |
| Action: Leads (Pixel) | |
| Action: Link Clicks | |
| Action: Message Blocks | |
| Action: Message Replies | |
| Action: Messaging Replies | |
| Action: Mobile App Achievements | |
| Action: Mobile App Adds To Cart | |
| Action: Mobile App Adds to Wishlist | |
| Action: Mobile App Checkouts | |
| Action: Mobile App Content Views | |
| Action: Mobile App Credit Spends | |
| Action: Mobile App Feature Unlocks | |
| Action: Mobile App Installs | |
| Action: Mobile App Payment Details | |
| Action: Mobile App Purchases | |
| Action: Mobile App Ratings | |
| Action: Mobile App Registrations | |
| Action: Mobile App Searchs | |
| Action: Mobile App Starts | |
| Action: Mobile App Tutorial Completions | |
| Action: New Messaging Conversations | |
| Action: Newly Purchased Mobile Devices | |
| Action: On-Facebook Purchases | |
| Action: On-Facebook Workflow Completions | |
| Action: Other Mobile App Actions | |
| Action: Other Website Conversions | facebook:MET_Action_Leadgen_Other |
| Action: Outbound Click | |
| Action: Page Likes | |
| Action: Page Mentions | |
| Action: Page Photo Views | |
| Action: Page Tab Views | |
| Action: Post Comments | |
| Action: Post Full Views | |
| Action: Post Reaction Anger | |
| Action: Post Reaction Haha | |
| Action: Post Reaction Like | |
| Action: Post Reaction Love | |
| Action: Post Reaction Sad | |
| Action: Post Reaction Wow | |
| Action: Post Reactions | |
| Action: Post Shares | |
| Action: Purchases (Pixel) | |
| Action: Question Answers | |
| Action: Question Follows | |
| Action: Registrations | facebook:MET_Action_OffsiteConversion_FbPixelCompleteRegistration |
| Action: Searchs (Pixel) | |
| Action: Views Content (Pixel) | |
| Actions | |
| Call To Action Clicks | |
| Canvas Avg View % | |
| Canvas Avg View Time | |
| Clicks | |
| Conversion Rate Ranking | |
| Cost | |
| Cost / 10 sec Video View | facebook:MET_Spend / facebook:MET_Video10SecViewsΩ |
| Cost / Inline Link Click | facebook:MET_Spend / facebook:MET_InlineLinkClicks |
| Cost / Inline Post Engagement | facebook:MET_Spend / facebook:MET_inline_post_engagement |
| Cost / Outbound Click | facebook:MET_Spend / facebook:MET_outbound_clicks |
| Cost / Total Action | facebook:MET_Spend / facebook:MET_Actions |
| Cost / Unique Click | facebook:MET_Spend / facebook:MET_UniqueClicks |
| Cost / Unique Inline Link Click | facebook:MET_Spend / facebook:MET_UniqueInlineLinkClicks |
| Cost / Unique Outbound Click | facebook:MET_Spend / facebook:MET_unique_outbound_clicks |
| Cost / Video ThruPlay | facebook:MET_Spend / facebook:MET_VideoThruPlay |
| Cost Per Store Visit Action (Beta) | |
| CPP | (facebook:MET_Spend / facebook:MET_Reach) |
| Engagement Rate Ranking | |
| Estimated Ad Recall Rate | |
| Estimated Ad Recallers | |
| Frequency | |
| Impressions | |
| Inline link click ctr | facebook:MET_InlineLinkClicks / facebook:MET_Impressions |
| Inline link clicks | |
| Inline Post Engagement | |
| Mobile App Purchase ROAS | |
| On-Site Conversion: Post Save | |
| Outbound Clicks | |
| Outbound Clicks CTR | facebook:MET_outbound_clicks / facebook:MET_Impressions |
| Purchase ROAS | |
| Quality Ranking | |
| Reach | |
| Relevance Score | |
| Social Clicks | |
| Social Impressions | |
| Social Reach | |
| Social Spend | |
| Store Visit (Beta) | |
| Unique Actions** | |
| Unique Clicks | |
| Unique Ctr | facebook:MET_UniqueClicks / facebook:MET_Reach |
| Unique Inline Link Click Ctr | facebook:MET_UniqueInlineLinkClicks / facebook:MET_Reach |
| Unique Inline Link Clicks | |
| Unique Outbound Clicks | |
| Unique Outbound Clicks CTR | facebook:MET_unique_outbound_clicks / facebook:MET_Reach |
| Unique Social Clicks | |
| Video 10 Sec. Views | |
| Video 100% Views | |
| Video 25% Views | |
| Video 30 Sec. Views | |
| Video 50% Views | |
| Video 75% Views | |
| Video 95% Views | |
| Video Avg. % Viewed | |
| Video Avg. Sec. Viewed | |
| Video Thru Plays | |
| Website Clicks | |
| Website CTR | facebook:MET_website_clicks / facebook:MET_Impressions |
| Website Purchase ROAS |
- View the linked article for instructions on How to Add the Google Analytics Networks
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