Google Analytics 4 (GA4)

This article contains NinjaCat's plans around the Google Analytics 4 integration. We will continue to update this article as our plans become more solidified, so be sure to check back! For any breaking announcements, we will send an email out with these updates, along with this same link to an updated article

TL;DR: Universal Analytics is sunsetting next year on July 1, 2023. NinjaCat is prioritizing the build and release of the  Google Analytics 4 integration here in Q3. For now, there is no action needed from you when it comes to your NinjaCat reports and dashboards. We will be able to share more details around our plans very soon including a more defined timeline, set up steps and what this means for your current Universal Analytics data. 

The long story: Google launched the newest iteration of its Analytics product called Google Analytics 4 (GA4) back in 2020. GA4 is a rebranding of Web + App and allows you to follow a user’s actions cross-device and cross-browser, providing more insightful analytics on the customer journey. It is available on your Google Analytics dashboard for all users to utilize, along with Universal Analytics. Click through to this Google Support blog to learn more about your options to get started with GA4 if you haven’t done so already. 

While the GA4 product was introduced a couple years ago, that didn’t mean that the Reporting API was publicly released and ready for platforms, like NinjaCat, to build out an integration right away. While the API was still in an early preview stage at that time, NinjaCat was not able to build this integration out until more performance stability was worked through by Google. Over time, features of the API have moved to a Beta stage with confirmation that breaking changes are not expected. In addition to this progress, now that a sunset date of July 1, 2023 (next year)  has been identified for Universal Analytics, NinjaCat will be prioritizing the build and release of this integration in Q3. As a result of features still being in either Alpha or Beta stages, potential instability and limited support is expected until Google has moved these features and the API to a fully functional stage. 

No changes have been made to the Universal Google Analytics API or NinjaCat's Native Google Analytics integration. We will continue to serve the existing Google Analytics integration as long as it is still available to us (until the sunset date). We will be able to share more details around our plans very soon, including a more defined timeline, set up steps and what this means for your current Universal Analytics data. For now, we want you to know that you will be able to rely on NinjaCat to support Google Analytics 4 data alongside the rest of your marketing data soon.