Google has launched the newest iteration of its Analytics product called Google Analytics 4 (GA4). It is available on the dashboard for all users to use. GA4 is a rebranding of Web + App. GA4 allows you to follow a customer's session cross-device and cross-browser and map it as to a single customer/user, providing better analytics on the customer journey.
However, the API for Google Analytics 4 is not yet available. According to the existing documentation, the API is in pre-release status and Google warns partners not to use the API in production environments. This means we cannot access GA4 data.
No changes have been made to the Universal Google Analytics API or NinjaCat's Native Google Analytics integration. We will continue to serve and update the existing Google Analytics integration. We are currently in the planning and design phase for this integration to ensure we are ready to begin development on the GA4 API as soon as it is available.
This article will provide some information about the GA4 update and provide strategies for continuing to utilize NinjaCat to gather, visualize, and publish your Google Analytics data.
- Do not convert your properties to Google Analytics 4
- New Google Analytics properties will default to GA4 properties. In order to circumvent this follow the directions below
Create New GA Properties to still work with NinjaCat AND prepare for GA4
1. Click on "Admin" in the bottom left
2. Click on the "Create Property" button at the top of the center column labeled, "Property"
3. Click on "Show advanced options" near the bottom under Property setup
4. Click the toggle near the right next to "Create a Universal Analytics property"
5. Click on the circle radio button next to "Create both a Google Analytics 4 and a Universal Analytics property"
6. Click on the checkbox next to Enable enhanced measurement for Google Analytics 4 property
7. Complete property setup
Google Recommended Event Types and Naming Conventions to Future Proof Your Account
If You Are Using an Older Verison of Google Analytics (v1 or v2)
1. If you are using an older version of Google Analytics (v1 or v2) and the associated code libraries (analytics.js), you will need to upgrade to gtag.js. For more information on that, click here