This article contains a list of all the general Dimensions and Metrics currently available in NinjaCat from the Google Ads network integration. The Dimensions and Metrics available through the Google Ads API are spread amongst the different reports that make up compatibility groups for this network. Each Dimension and Metric has a list of reports in which it can be found in the column next to its name. Some of the Metrics available are calculated. The calculations for those can be found in the column next to them.
Dimensions
- Dimension names in Italics are mapped to automatically aggregate with other similar networks present in the same data widget
| Name | Aggregates To | Reports/Compatibility Groups |
|---|---|---|
| # Campaigns | BUDGET_PERFORMANCE_REPORT | |
| Accent color (responsive) | AD_PERFORMANCE_REPORT | |
| Account Name | ACCOUNT_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, LABEL_REPORT, USER_AD_DISTANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PAID_ORGANIC_QUERY_REPORT, FINAL_URL_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SHOPPING_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT | |
| Ad (text) | AD_PERFORMANCE_REPORT | |
| Ad Display | AD_PERFORMANCE_REPORT | |
| Ad Format | SEARCH_QUERY_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT | |
| Ad format preference (responsive) | AD_PERFORMANCE_REPORT | |
| Ad Group - Desktop bid adj. | ADGROUP_PERFORMANCE_REPORT | |
| Ad Group - Mobile bid adj. | ADGROUP_PERFORMANCE_REPORT | |
| Ad Group Change Status | CHANGE_MANAGEMENT | |
| Ad group ID | CHANGE_MANAGEMENT, CALL_METRICS_CALL_DETAILS_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PAID_ORGANIC_QUERY_REPORT, FINAL_URL_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SHOPPING_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT | |
| Ad Group Name | Ad Group Name | CHANGE_MANAGEMENT, CALL_METRICS_CALL_DETAILS_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PAID_ORGANIC_QUERY_REPORT, FINAL_URL_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SHOPPING_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT |
| Ad group state | ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PAID_ORGANIC_QUERY_REPORT, FINAL_URL_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SHOPPING_PERFORMANCE_REPORT | |
| Ad group type | ADGROUP_PERFORMANCE_REPORT | |
| Ad ID | CHANGE_MANAGEMENT, PLACEHOLDER_FEED_ITEM_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT | |
| Ad ID (Performance report) | AD_PERFORMANCE_REPORT | |
| Ad Name | Ad Name | AD_PERFORMANCE_REPORT |
| Ad relevance | KEYWORDS_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT | |
| Ad state | AD_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT | |
| Ad Type | AD_PERFORMANCE_REPORT | |
| Added | URL_PERFORMANCE_REPORT | |
| Added Campaign Criteria Id | CHANGE_MANAGEMENT | |
| AdGroup - Keyword/Placement state | URL_PERFORMANCE_REPORT | |
| Advertising Channel | CAMPAIGN_PERFORMANCE_REPORT, FINAL_URL_REPORT | |
| Advertising Sub Channel | CAMPAIGN_PERFORMANCE_REPORT | |
| Age Range | AGE_RANGE_PERFORMANCE_REPORT | |
| Age Range state | AGE_RANGE_PERFORMANCE_REPORT | |
| Allow flexible color (responsive) | AD_PERFORMANCE_REPORT | |
| App final URL | KEYWORDS_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT | |
| Approval status | AD_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT | |
| Attribute Values | PLACEHOLDER_FEED_ITEM_REPORT | |
| Audience | AUDIENCE_PERFORMANCE_REPORT | |
| Audience state | AUDIENCE_PERFORMANCE_REPORT | |
| Auto tagging enabled | ACCOUNT_PERFORMANCE_REPORT | |
| Base Ad group ID | ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT | |
| Base Campaign ID | CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT | |
| Bid adj. | CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT | |
| Bid adjustment (Target search page location) | BID_GOAL_PERFORMANCE_REPORT | |
| Bid automation (Target Outranking Share) | BID_GOAL_PERFORMANCE_REPORT | |
| Bid automation (Target search page location) | BID_GOAL_PERFORMANCE_REPORT | |
| Bid limit (Maximize clicks) | BID_GOAL_PERFORMANCE_REPORT | |
| Bid limit (Target search page location) | BID_GOAL_PERFORMANCE_REPORT | |
| Bid Strategy Name | BID_GOAL_PERFORMANCE_REPORT | |
| Bid Strategy Type | BID_GOAL_PERFORMANCE_REPORT | |
| Bidding Strategy ID | CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT | |
| Bidding Strategy Name | CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT | |
| Bidding Strategy Source | ADGROUP_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT | |
| Bidding Strategy Type | CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT | |
| Brand | SHOPPING_PERFORMANCE_REPORT | |
| Budget | CAMPAIGN_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT | |
| Budget - Campaign | BUDGET_PERFORMANCE_REPORT | |
| Budget - Campaign ID | BUDGET_PERFORMANCE_REPORT | |
| Budget Campaign state | BUDGET_PERFORMANCE_REPORT | |
| Budget ID | CAMPAIGN_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT | |
| Budget Name | BUDGET_PERFORMANCE_REPORT | |
| Budget period | CAMPAIGN_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT | |
| Budget state | BUDGET_PERFORMANCE_REPORT | |
| Budget usage | BUDGET_PERFORMANCE_REPORT | |
| Business name | AD_PERFORMANCE_REPORT | |
| Call End Time | CALL_METRICS_CALL_DETAILS_REPORT | |
| Call Source | CALL_METRICS_CALL_DETAILS_REPORT | |
| Call Start Time | CALL_METRICS_CALL_DETAILS_REPORT | |
| Call Status | CALL_METRICS_CALL_DETAILS_REPORT | |
| Call To Action Text (Multi Asset Responsive Display) | AD_PERFORMANCE_REPORT | |
| Call To Action Text (Responsive) | AD_PERFORMANCE_REPORT | |
| Call Type | CALL_METRICS_CALL_DETAILS_REPORT | |
| Call-Only Ad Phone Number | AD_PERFORMANCE_REPORT | |
| Caller Area Code | CALL_METRICS_CALL_DETAILS_REPORT | |
| Caller Country Code | CALL_METRICS_CALL_DETAILS_REPORT | |
| Campaign - Desktop bid adj. | CAMPAIGN_PERFORMANCE_REPORT | |
| Campaign Change Status | CHANGE_MANAGEMENT | |
| Campaign Group | Campaign Groups | CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PAID_ORGANIC_QUERY_REPORT, FINAL_URL_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SHOPPING_PERFORMANCE_REPORT |
| Campaign Group ID | CAMPAIGN_PERFORMANCE_REPORT | |
| Campaign ID | CHANGE_MANAGEMENT, CALL_METRICS_CALL_DETAILS_REPORT, CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PAID_ORGANIC_QUERY_REPORT, FINAL_URL_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SHOPPING_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT | |
| Campaign Name | Campaign Name | CHANGE_MANAGEMENT, CALL_METRICS_CALL_DETAILS_REPORT, CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PAID_ORGANIC_QUERY_REPORT, FINAL_URL_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SHOPPING_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT |
| Campaign serving status | CAMPAIGN_PERFORMANCE_REPORT | |
| Campaign state | CALL_METRICS_CALL_DETAILS_REPORT, CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PAID_ORGANIC_QUERY_REPORT, FINAL_URL_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SHOPPING_PERFORMANCE_REPORT | |
| Campaign Trial Type | CAMPAIGN_PERFORMANCE_REPORT | |
| Can manage clients | ACCOUNT_PERFORMANCE_REPORT | |
| Category (1st level) | SHOPPING_PERFORMANCE_REPORT | |
| Category (2nd level) | SHOPPING_PERFORMANCE_REPORT | |
| Category (3rd level) | SHOPPING_PERFORMANCE_REPORT | |
| Category (4th level) | SHOPPING_PERFORMANCE_REPORT | |
| Category (5th level) | SHOPPING_PERFORMANCE_REPORT | |
| Changed Ad Group Bid Modifier Criteria Id | CHANGE_MANAGEMENT | |
| Changed Ad Group Criteria Id | CHANGE_MANAGEMENT | |
| Changed Ad Group Feeds Id | CHANGE_MANAGEMENT | |
| Changed Campaign Feeds Id | CHANGE_MANAGEMENT | |
| Channel | SHOPPING_PERFORMANCE_REPORT | |
| Channel Exclusivity | SHOPPING_PERFORMANCE_REPORT | |
| City | City | GEO_PERFORMANCE_REPORT |
| Click type | ACCOUNT_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, VIDEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, FINAL_URL_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SHOPPING_PERFORMANCE_REPORT | |
| Client name | ACCOUNT_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PAID_ORGANIC_QUERY_REPORT, FINAL_URL_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT | |
| Competitor domain (Target Outranking Share) | BID_GOAL_PERFORMANCE_REPORT | |
| Condition | SHOPPING_PERFORMANCE_REPORT | |
| Content Network Bid Dimension | ADGROUP_PERFORMANCE_REPORT | |
| Conversion category | ACCOUNT_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, FINAL_URL_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT | |
| Conversion name | ACCOUNT_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, FINAL_URL_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT | |
| Conversion optimizer bid type | CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT | |
| Conversion source | ACCOUNT_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, FINAL_URL_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT | |
| Conversion Tracker Id | ACCOUNT_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, FINAL_URL_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT | |
| Country/Territory | Countries | GEO_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT |
| Creative - App Final URL | AD_PERFORMANCE_REPORT | |
| Creative - Destination URL | AD_PERFORMANCE_REPORT | |
| Creative - Final URL | AD_PERFORMANCE_REPORT | |
| Creative - Mobile Final URL | AD_PERFORMANCE_REPORT | |
| Creative - Tracking template | AD_PERFORMANCE_REPORT | |
| Creative Final Url Suffix | AD_PERFORMANCE_REPORT | |
| Creative ID | SEARCH_QUERY_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT | |
| Creative URL - Custom Parameters | AD_PERFORMANCE_REPORT | |
| Criteria Display Name | CRITERIA_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT | |
| Criteria Type | CHANGE_MANAGEMENT, CRITERIA_PERFORMANCE_REPORT | |
| Criterion serving status | KEYWORDS_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT | |
| Criterion Type | AD_PERFORMANCE_REPORT | |
| Currency | ACCOUNT_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PAID_ORGANIC_QUERY_REPORT, FINAL_URL_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT | |
| Custom label 0 | SHOPPING_PERFORMANCE_REPORT | |
| Custom label 1 | SHOPPING_PERFORMANCE_REPORT | |
| Custom label 2 | SHOPPING_PERFORMANCE_REPORT | |
| Custom label 3 | SHOPPING_PERFORMANCE_REPORT | |
| Custom label 4 | SHOPPING_PERFORMANCE_REPORT | |
| Customer ID | ACCOUNT_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, LABEL_REPORT, USER_AD_DISTANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PAID_ORGANIC_QUERY_REPORT, FINAL_URL_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SHOPPING_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT | |
| Day | Date | CHANGE_MANAGEMENT, CALL_METRICS_CALL_DETAILS_REPORT, ACCOUNT_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PAID_ORGANIC_QUERY_REPORT, FINAL_URL_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SHOPPING_PERFORMANCE_REPORT |
| Day of Month | Day of Month | ACCOUNT_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PAID_ORGANIC_QUERY_REPORT, FINAL_URL_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SHOPPING_PERFORMANCE_REPORT |
| Day of Week | Day of Week | ACCOUNT_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CALL_METRICS_CALL_DETAILS_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PAID_ORGANIC_QUERY_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, VIDEO_PERFORMANCE_REPORT |
| Delivery method | BUDGET_PERFORMANCE_REPORT | |
| Description | AD_PERFORMANCE_REPORT | |
| Description Line 1 | AD_PERFORMANCE_REPORT | |
| Description Line 2 | AD_PERFORMANCE_REPORT | |
| Descriptions (Multi Asset Responsive Display) | AD_PERFORMANCE_REPORT | |
| Destination URL | SEARCH_QUERY_PERFORMANCE_REPORT | |
| Device | Device Type | ACCOUNT_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, FINAL_URL_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SHOPPING_PERFORMANCE_REPORT |
| Device preference | AD_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT | |
| Disapproval reasons | PLACEHOLDER_FEED_ITEM_REPORT | |
| Display Keyword | DISPLAY_KEYWORD_PERFORMANCE_REPORT | |
| Display URL | AD_PERFORMANCE_REPORT | |
| Distance from location extensions | USER_AD_DISTANCE_REPORT | |
| Domain | URL_PERFORMANCE_REPORT | |
| Dynamic ad target | CRITERIA_PERFORMANCE_REPORT | |
| Effective Final URL | FINAL_URL_REPORT | |
| Effective Target ROAS | ADGROUP_PERFORMANCE_REPORT | |
| Effective Tracking template | FINAL_URL_REPORT | |
| End date | CAMPAIGN_PERFORMANCE_REPORT | |
| End time | PLACEHOLDER_FEED_ITEM_REPORT | |
| Enhanced CPC enabled | CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT | |
| Enhanced CPV enabled | CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT | |
| Est. add. clicks/wk (first position bid) | KEYWORDS_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT | |
| Est. add. cost/wk (first position bid) | KEYWORDS_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT | |
| Excluded | URL_PERFORMANCE_REPORT | |
| Expanded Dynamic Search Ad Description 2 | AD_PERFORMANCE_REPORT | |
| Expanded Text Ad Description 2 | AD_PERFORMANCE_REPORT | |
| Expected clickthrough rate | KEYWORDS_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT | |
| Explicitly shared | CAMPAIGN_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT | |
| Extension Creative ID | PLACEHOLDER_REPORT | |
| Extension placeholder type | PLACEHOLDER_REPORT | |
| Feed ID | PLACEHOLDER_FEED_ITEM_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT | |
| Feed Item Attributes | AD_CUSTOMIZERS_FEED_ITEM_REPORT | |
| Feed Item End Time | AD_CUSTOMIZERS_FEED_ITEM_REPORT | |
| Feed Item Start Time | AD_CUSTOMIZERS_FEED_ITEM_REPORT | |
| Feed Item Status | AD_CUSTOMIZERS_FEED_ITEM_REPORT | |
| Feed placeholder type | PLACEHOLDER_FEED_ITEM_REPORT | |
| Final URL | SEARCH_QUERY_PERFORMANCE_REPORT | |
| Final URLs | KEYWORDS_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT | |
| First page CPC | KEYWORDS_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT | |
| First position CPC | KEYWORDS_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT | |
| Gender | GENDER_PERFORMANCE_REPORT | |
| Gender state | GENDER_PERFORMANCE_REPORT | |
| Gmail Ad Description | AD_PERFORMANCE_REPORT | |
| Gmail Ad Headline | AD_PERFORMANCE_REPORT | |
| Gmail Ad Marketing Image Call To Action Text | AD_PERFORMANCE_REPORT | |
| Gmail Ad Marketing Image Description | AD_PERFORMANCE_REPORT | |
| Gmail Ad Marketing Image Headline | AD_PERFORMANCE_REPORT | |
| Has Quality Score | KEYWORDS_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT | |
| Headline 1 | AD_PERFORMANCE_REPORT | |
| Headline 2 | AD_PERFORMANCE_REPORT | |
| Headline 3 | AD_PERFORMANCE_REPORT | |
| Headline Extended | AD_PERFORMANCE_REPORT | |
| Headlines (Multi Asset Responsive Display) | AD_PERFORMANCE_REPORT | |
| Hour of day | Hour of day | CALL_METRICS_CALL_DETAILS_REPORT, ACCOUNT_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT |
| ID | AD_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT | |
| Image ad name | AD_PERFORMANCE_REPORT | |
| Image Ad URL | AD_PERFORMANCE_REPORT | |
| Image Height | AD_PERFORMANCE_REPORT | |
| Image ID (responsive) | AD_PERFORMANCE_REPORT | |
| Image Mime Type | AD_PERFORMANCE_REPORT | |
| Image Width | AD_PERFORMANCE_REPORT | |
| Is negative | AD_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT | |
| Is restricting | AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT | |
| Is Targetable | GEO_PERFORMANCE_REPORT | |
| Item ID | PLACEHOLDER_FEED_ITEM_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT | |
| Item state | PLACEHOLDER_FEED_ITEM_REPORT | |
| Keyword | Keywords | KEYWORDS_PERFORMANCE_REPORT |
| Keyword / Placement | CRITERIA_PERFORMANCE_REPORT | |
| Keyword / Placement - Destination URL | AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT | |
| Keyword ID | AD_PERFORMANCE_REPORT | |
| Keyword Match type | PLACEHOLDER_FEED_ITEM_REPORT, KEYWORDS_PERFORMANCE_REPORT | |
| Keyword matching query | SEARCH_QUERY_PERFORMANCE_REPORT, PAID_ORGANIC_QUERY_REPORT | |
| Keyword state | KEYWORDS_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT | |
| Keyword tagetting match type | PLACEHOLDER_FEED_ITEM_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT | |
| Keyword Targeting ID | PLACEHOLDER_FEED_ITEM_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT | |
| Keyword targetting text | PLACEHOLDER_FEED_ITEM_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT | |
| Keyword/Placement state | CRITERIA_PERFORMANCE_REPORT | |
| Label ID | LABEL_REPORT | |
| Label IDs | CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT | |
| Label name | LABEL_REPORT | |
| Labels | CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT | |
| Landing page experience | CRITERIA_PERFORMANCE_REPORT | |
| Landing page experience | KEYWORDS_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT | |
| Landscape logo ID (responsive) | AD_PERFORMANCE_REPORT | |
| Language | SHOPPING_PERFORMANCE_REPORT | |
| Last Changed Date | CHANGE_MANAGEMENT | |
| Level | AUDIENCE_PERFORMANCE_REPORT | |
| Limited budgets (Target search page location) | BID_GOAL_PERFORMANCE_REPORT | |
| Location (Target search page location) | BID_GOAL_PERFORMANCE_REPORT | |
| Location type | GEO_PERFORMANCE_REPORT | |
| Logo ID (responsive) | AD_PERFORMANCE_REPORT | |
| Long Headline | AD_PERFORMANCE_REPORT | |
| Long Headline (Multi Asset Responsive Display) | AD_PERFORMANCE_REPORT | |
| Low quality keywords (Target Outranking Share) | BID_GOAL_PERFORMANCE_REPORT | |
| Low quality keywords (Target search page location) | BID_GOAL_PERFORMANCE_REPORT | |
| Lower Bid limit (Target CPA) | BID_GOAL_PERFORMANCE_REPORT | |
| Lower Bid limit (Target ROAS) | BID_GOAL_PERFORMANCE_REPORT | |
| Main color (responsive) | AD_PERFORMANCE_REPORT | |
| Match type | FINAL_URL_REPORT | |
| Match type (with Variant) | SEARCH_QUERY_PERFORMANCE_REPORT | |
| Max CPC source | KEYWORDS_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT | |
| Max CPM Source | AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT | |
| Max CPV source | CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT | |
| Max. CPC | ADGROUP_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT | |
| Max. CPM | ADGROUP_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT | |
| Max. CPV | ADGROUP_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT | |
| MC Id | SHOPPING_PERFORMANCE_REPORT | |
| MCA Id | SHOPPING_PERFORMANCE_REPORT | |
| Metro area | GEO_PERFORMANCE_REPORT | |
| Mobile bid adj. | CAMPAIGN_PERFORMANCE_REPORT | |
| Mobile final URL | KEYWORDS_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT | |
| Month (numeric) | CALL_METRICS_CALL_DETAILS_REPORT, ACCOUNT_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PAID_ORGANIC_QUERY_REPORT, FINAL_URL_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SHOPPING_PERFORMANCE_REPORT | |
| Month of Year | Month of Year | CALL_METRICS_CALL_DETAILS_REPORT, ACCOUNT_PERFORMANCE_REPORT, ACCOUNT_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, USER_AD_DISTANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PAID_ORGANIC_QUERY_REPORT, PAID_ORGANIC_QUERY_REPORT, FINAL_URL_REPORT, FINAL_URL_REPORT, CRITERIA_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, PRODUCT_PARTITION_REPORT, SHOPPING_PERFORMANCE_REPORT |
| Most specific location | GEO_PERFORMANCE_REPORT | |
| Network | Network | ACCOUNT_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, FINAL_URL_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SHOPPING_PERFORMANCE_REPORT |
| Network (with search partners) | ACCOUNT_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, FINAL_URL_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SHOPPING_PERFORMANCE_REPORT | |
| Offer Id | SHOPPING_PERFORMANCE_REPORT | |
| Organic Keyword Id | SEARCH_QUERY_PERFORMANCE_REPORT, PAID_ORGANIC_QUERY_REPORT | |
| Parent Criterion ID | PRODUCT_PARTITION_REPORT | |
| Parental status | PARENTAL_STATUS_PERFORMANCE_REPORT | |
| Parental status state | PARENTAL_STATUS_PERFORMANCE_REPORT | |
| Partition Type | PRODUCT_PARTITION_REPORT | |
| Path 1 | AD_PERFORMANCE_REPORT | |
| Path 2 | AD_PERFORMANCE_REPORT | |
| Placeholder Feed - Campaign ID | PLACEHOLDER_FEED_ITEM_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT | |
| Placement | PLACEMENT_PERFORMANCE_REPORT | |
| Placement state | PLACEMENT_PERFORMANCE_REPORT | |
| Policy | AD_PERFORMANCE_REPORT | |
| Price prefix (responsive) | AD_PERFORMANCE_REPORT | |
| Product Group | PRODUCT_PARTITION_REPORT | |
| Product type (1st level) | SHOPPING_PERFORMANCE_REPORT | |
| Product type (2nd level) | SHOPPING_PERFORMANCE_REPORT | |
| Product type (3rd level) | SHOPPING_PERFORMANCE_REPORT | |
| Product type (4th level) | SHOPPING_PERFORMANCE_REPORT | |
| Product type (5th level) | SHOPPING_PERFORMANCE_REPORT | |
| Promotion Text (Multi Asset Responsive Display) | AD_PERFORMANCE_REPORT | |
| Promotion Text (Responsive) | AD_PERFORMANCE_REPORT | |
| Quality score | KEYWORDS_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT | |
| Quarter | Quarter | ACCOUNT_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CALL_METRICS_CALL_DETAILS_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PAID_ORGANIC_QUERY_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, VIDEO_PERFORMANCE_REPORT |
| Query | PAID_ORGANIC_QUERY_REPORT | |
| Query Match type | PAID_ORGANIC_QUERY_REPORT | |
| Region | GEO_PERFORMANCE_REPORT | |
| Removed Ad Group Bid Modifier Criteria Id | CHANGE_MANAGEMENT | |
| Removed Ad Group Criteria Id | CHANGE_MANAGEMENT | |
| Removed Ad Group Feeds Id | CHANGE_MANAGEMENT | |
| Removed Campaign Feeds Id | CHANGE_MANAGEMENT | |
| Responsive Search Ad Descriptions | AD_PERFORMANCE_REPORT | |
| Responsive Search Ad Headlines | AD_PERFORMANCE_REPORT | |
| Responsive Search Ad Path 1 | AD_PERFORMANCE_REPORT | |
| Responsive Search Ad Path 2 | AD_PERFORMANCE_REPORT | |
| Scheduling | PLACEHOLDER_FEED_ITEM_REPORT | |
| Search Result Type | PAID_ORGANIC_QUERY_REPORT | |
| Search term | SEARCH_QUERY_PERFORMANCE_REPORT | |
| Short Headline | AD_PERFORMANCE_REPORT | |
| Square image ID (responsive) | AD_PERFORMANCE_REPORT | |
| Start Date | CAMPAIGN_PERFORMANCE_REPORT | |
| Start Time | PLACEHOLDER_FEED_ITEM_REPORT | |
| State | BID_GOAL_PERFORMANCE_REPORT | |
| Store Id | SHOPPING_PERFORMANCE_REPORT | |
| Tablet bid adj. (Ad Group) | ADGROUP_PERFORMANCE_REPORT | |
| Tablet bid adj. (Campaign) | CAMPAIGN_PERFORMANCE_REPORT | |
| Target ad group ID | PLACEHOLDER_FEED_ITEM_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT | |
| Target CPA | ADGROUP_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT | |
| Target CPA source | ADGROUP_PERFORMANCE_REPORT | |
| Target keyword text | PLACEHOLDER_FEED_ITEM_REPORT | |
| Target location | PLACEHOLDER_FEED_ITEM_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT | |
| Target location restriction | PLACEHOLDER_FEED_ITEM_REPORT | |
| Target outranking share | BID_GOAL_PERFORMANCE_REPORT | |
| Target ROAS | BID_GOAL_PERFORMANCE_REPORT | |
| Target ROAS Source | ADGROUP_PERFORMANCE_REPORT | |
| Target spend (Maximize clicks) | BID_GOAL_PERFORMANCE_REPORT | |
| Targeting Mode | URL_PERFORMANCE_REPORT | |
| Test account | ACCOUNT_PERFORMANCE_REPORT | |
| This extension vs. Other | PLACEHOLDER_FEED_ITEM_REPORT | |
| Time zone | ACCOUNT_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PAID_ORGANIC_QUERY_REPORT, FINAL_URL_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT | |
| Top of page CPC | KEYWORDS_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT | |
| Top vs. Other | ACCOUNT_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, KEYWORDS_PERFORMANCE_REPORT, FINAL_URL_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, PLACEHOLDER_REPORT | |
| Topic | DISPLAY_TOPICS_PERFORMANCE_REPORT | |
| Topic state | DISPLAY_TOPICS_PERFORMANCE_REPORT | |
| Tracking Template | CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT | |
| Universal App Ad Descriptions | AD_PERFORMANCE_REPORT | |
| Universal App Ad Headlines | AD_PERFORMANCE_REPORT | |
| Universal App Ad Mandatory Ad Text | AD_PERFORMANCE_REPORT | |
| Upper Bid limit (Target CPA) | BID_GOAL_PERFORMANCE_REPORT | |
| Upper Bid limit (Target ROAS) | BID_GOAL_PERFORMANCE_REPORT | |
| Upper Max Cpc Bid limit (Target Outranking Share) | BID_GOAL_PERFORMANCE_REPORT | |
| URL | URL_PERFORMANCE_REPORT | |
| URL - Custom parameter | CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, KEYWORDS_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT | |
| URL - Keyword / Placement | FINAL_URL_REPORT, URL_PERFORMANCE_REPORT | |
| User list name | AUDIENCE_PERFORMANCE_REPORT | |
| Validation Details | PLACEHOLDER_FEED_ITEM_REPORT | |
| Video Channel Id | VIDEO_PERFORMANCE_REPORT | |
| Video Duration | VIDEO_PERFORMANCE_REPORT | |
| Video Id | VIDEO_PERFORMANCE_REPORT | |
| Video Title | VIDEO_PERFORMANCE_REPORT | |
| Week | CALL_METRICS_CALL_DETAILS_REPORT, ACCOUNT_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PAID_ORGANIC_QUERY_REPORT, FINAL_URL_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SHOPPING_PERFORMANCE_REPORT | |
| Week of Year (Sunday) | Week of Year (Sunday) | ACCOUNT_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PAID_ORGANIC_QUERY_REPORT, FINAL_URL_REPORT, CRITERIA_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SHOPPING_PERFORMANCE_REPORT |
| Year | Year | ACCOUNT_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CALL_METRICS_CALL_DETAILS_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PAID_ORGANIC_QUERY_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, VIDEO_PERFORMANCE_REPORT |
Metrics
- Metric names in Italics are mapped to automatically aggregate with other similar networks present in the same data widget
| Name | Calculations | Reports/Compatibility Groups |
|---|---|---|
| % new sessions | AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT | |
| Absolute Top Impressions (Estimated) | google_adwords:MET_Impressions * google_adwords:MET_AbsoluteTopImpressionPercentageHidden | ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT |
| Active View avg. CPM | ACCOUNT_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT | |
| Active View measurable cost | ACCOUNT_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT | |
| Active View measurable impr. | ACCOUNT_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT | |
| Active View measurable impr. / impr. | google_adwords:MET_ActiveViewMeasurableImpressions / google_adwords:MET_Impressions | ACCOUNT_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT |
| Active View viewable CTR | ACCOUNT_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT | |
| Active View viewable impr. / measurable impr. | google_adwords:MET_ActiveViewImpressions / google_adwords:MET_ActiveViewMeasurableImpressions | ACCOUNT_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT |
| Active View viewable impressions | ACCOUNT_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT | |
| Ad group creatives count | LABEL_REPORT | |
| Ad Groups | BID_GOAL_PERFORMANCE_REPORT | |
| Ad groups count | LABEL_REPORT | |
| Added Campaign Criteria | CHANGE_MANAGEMENT | |
| All conv. | ACCOUNT_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT | |
| All conv. rate | ACCOUNT_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT | |
| All conv. value | ACCOUNT_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT | |
| Avg. Cost | google_adwords:MET_Cost / google_adwords:MET_Interactions | ACCOUNT_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT |
| Avg. impr. freq. per cookie | CAMPAIGN_PERFORMANCE_REPORT | |
| Avg. position | ACCOUNT_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, FINAL_URL_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PAID_ORGANIC_QUERY_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT | |
| Avg. session duration (seconds) | AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT | |
| Benchmark CTR | PRODUCT_PARTITION_REPORT | |
| Benchmark Max. CPC | PRODUCT_PARTITION_REPORT | |
| Bounce rate | AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT | |
| Budget | BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT | |
| Call Duration (Seconds) | CALL_METRICS_CALL_DETAILS_REPORT | |
| Calls | CALL_METRICS_CALL_DETAILS_REPORT | |
| Campaigns | BID_GOAL_PERFORMANCE_REPORT | |
| Campaigns count | LABEL_REPORT | |
| Changed Ad Group Bid Modifier Criteria | CHANGE_MANAGEMENT | |
| Changed Ad Group Feeds | CHANGE_MANAGEMENT | |
| Changed Ads | CHANGE_MANAGEMENT | |
| Changed Campaign Feeds | CHANGE_MANAGEMENT | |
| Changed Keywords | CHANGE_MANAGEMENT | |
| Click Assisted Conv. | AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT | |
| Click Assisted Conv. / Last Click Conv. | AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT | |
| Click Assisted Conv. Value | AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT | |
| Click share | PRODUCT_PARTITION_REPORT, SHOPPING_PERFORMANCE_REPORT | |
| Clicks | ACCOUNT_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PAID_ORGANIC_QUERY_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, VIDEO_PERFORMANCE_REPORT | |
| Combined Clicks | PAID_ORGANIC_QUERY_REPORT | |
| Combined Clicks/Query | google_adwords:MET_CombinedAdsOrganicClicks / google_adwords:MET_CombinedAdsOrganicQueries | PAID_ORGANIC_QUERY_REPORT |
| Combined Queries | PAID_ORGANIC_QUERY_REPORT | |
| Content Impr. share | ACCOUNT_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT | |
| Content Impr. share (unique) | ACCOUNT_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT | |
| Content Lost IS (budget) | ACCOUNT_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT | |
| Content Lost IS (rank) | ACCOUNT_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT | |
| Conv. Rate | google_adwords:MET_Conversions / google_adwords:MET_ActionLeadingToConv | ACCOUNT_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, VIDEO_PERFORMANCE_REPORT |
| Conv. value (current model) | AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT | |
| Conversions | ACCOUNT_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, VIDEO_PERFORMANCE_REPORT | |
| Conversions (current model) | AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT | |
| Conversions (Decimal) | ACCOUNT_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, VIDEO_PERFORMANCE_REPORT | |
| Cost | ACCOUNT_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, VIDEO_PERFORMANCE_REPORT | |
| Cost / All Conv. | google_adwords:MET_Cost / google_adwords:MET_AllConversions | ACCOUNT_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT |
| Cost / Conv. | google_adwords:MET_Cost / google_adwords:MET_Conversions | ACCOUNT_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, VIDEO_PERFORMANCE_REPORT |
| Cost / Conv. (current model) | google_adwords:MET_Cost / google_adwords:MET_CurrentModelAttributedConversions | AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT |
| CPC | google_adwords:MET_Cost / google_adwords:MET_Clicks | ACCOUNT_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PAID_ORGANIC_QUERY_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT |
| CPE | google_adwords:MET_Cost / google_adwords:MET_Engagements | ACCOUNT_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT |
| CPM | 1000 * google_adwords:MET_Cost / google_adwords:MET_Impressions | ACCOUNT_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, VIDEO_PERFORMANCE_REPORT |
| CPV | google_adwords:MET_Cost / google_adwords:MET_VideoViews | ACCOUNT_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT |
| Cross-device conv. | ACCOUNT_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT | |
| CTR | google_adwords:MET_Clicks / google_adwords:MET_Impressions | ACCOUNT_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PAID_ORGANIC_QUERY_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, VIDEO_PERFORMANCE_REPORT |
| Eligible Impressions (Estimated) | google_adwords:MET_Impressions / google_adwords:MET_SearchImpressionShareHidden | ACCOUNT_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SHOPPING_PERFORMANCE_REPORT |
| Eligible Top Impressions (Estimated) | (google_adwords:MET_Impressions * google_adwords:MET_TopImpressionPercentageHidden) / (google_adwords:MET_SearchTopImpressionShareHidden) | ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT |
| Engagement rate | ACCOUNT_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT | |
| Engagements | ACCOUNT_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT | |
| First Page CPC | CRITERIA_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT | |
| Gmail clicks to website | AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT | |
| Gmail forwards | AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT | |
| Gmail saves | AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT | |
| Impr. (Absolute Top) % | AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT | |
| Impr. (Absolute Top) % (Estimated) | google_adwords:MET_AbsoluteImpressionsOnTop / google_adwords:MET_Impressions | ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT |
| Impr. (Top) % | AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT | |
| Impr. (Top) % (Estimated) | google_adwords:MET_ImpressionsOnTop / google_adwords:MET_Impressions | ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT |
| Impr. Assisted Conv. | AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT | |
| Impr. Assisted Conv. / Last Click Conv. | AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT | |
| Impr. Assisted Conv. Value | AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT | |
| Impressions | ACCOUNT_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PAID_ORGANIC_QUERY_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, VIDEO_PERFORMANCE_REPORT | |
| Interaction Rate | ACCOUNT_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT | |
| Interactions | ACCOUNT_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT | |
| Invalid click rate | ACCOUNT_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT | |
| Invalid clicks | ACCOUNT_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT | |
| Keywords Count | BID_GOAL_PERFORMANCE_REPORT, LABEL_REPORT | |
| Keywords Count | LABEL_REPORT | |
| New Ad Groups | CHANGE_MANAGEMENT | |
| New Campaigns | CHANGE_MANAGEMENT | |
| Non-Removed Ad Groups | BID_GOAL_PERFORMANCE_REPORT | |
| Non-Removed Campaigns | BID_GOAL_PERFORMANCE_REPORT | |
| Non-Removed Keywords | BID_GOAL_PERFORMANCE_REPORT | |
| Organic Avg. Position | PAID_ORGANIC_QUERY_REPORT | |
| Organic Clicks | PAID_ORGANIC_QUERY_REPORT | |
| Organic Listings | PAID_ORGANIC_QUERY_REPORT | |
| Organic Queries | PAID_ORGANIC_QUERY_REPORT | |
| OrganicClicksPerQuery | google_adwords:MET_OrganicClicks / google_adwords:MET_OrganicQueries | PAID_ORGANIC_QUERY_REPORT |
| OrganicImpressionsPerQuery | google_adwords:MET_OrganicImpressions / google_adwords:MET_OrganicQueries | PAID_ORGANIC_QUERY_REPORT |
| Pages / session | AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT | |
| Phone calls | ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT | |
| Phone impressions | ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT | |
| PTR | google_adwords:MET_NumOfflineInteractions / google_adwords:MET_NumOfflineImpressions | ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT |
| Qual. Score | CRITERIA_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT | |
| Relative CTR | ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT | |
| Removed Ad Group Bid Modifier Criteria | CHANGE_MANAGEMENT | |
| Removed Ad Group Feeds | CHANGE_MANAGEMENT | |
| Removed Campaign Criteria | CHANGE_MANAGEMENT | |
| Removed Campaign Feeds | CHANGE_MANAGEMENT | |
| Removed Keywords | CHANGE_MANAGEMENT | |
| Revenue / All Conv. | google_adwords:MET_AllConversionValue / google_adwords:MET_AllConversions | ACCOUNT_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT |
| Revenue / Conv. | google_adwords:MET_ConversionValue / google_adwords:MET_Conversions | ACCOUNT_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT |
| Revenue / Conv. (current model) | google_adwords:MET_CurrentModelAttributedConversionValue / google_adwords:MET_CurrentModelAttributedConversions | AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT |
| Search (Absolute Top) IS | ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SHOPPING_PERFORMANCE_REPORT | |
| Search (Absolute Top) IS (Estimated) | google_adwords:MET_AbsoluteImpressionsOnTop / google_adwords:MET_EligibleImpressionsOnTop | ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT |
| Search (Top) IS | ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT | |
| Search (Top) IS (Estimated) | google_adwords:MET_ImpressionsOnTop / google_adwords:MET_EligibleImpressionsOnTop | ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT |
| Search Budget Lost (Absolute Top) IS | ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT | |
| Search Exact match IS | ACCOUNT_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT | |
| Search Impr. share | google_adwords:MET_Impressions / (google_adwords:MET_EligibleImpressions) | ACCOUNT_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SHOPPING_PERFORMANCE_REPORT |
| Search Impr. share (unique) | ACCOUNT_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SHOPPING_PERFORMANCE_REPORT | |
| Search Lost IS (rank) | ACCOUNT_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT | |
| Search Lost IS (rank) Unique | ACCOUNT_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT | |
| Search Rank Lost (Absolute Top) IS | ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT | |
| Top Impressions (Estimated) | google_adwords:MET_Impressions * google_adwords:MET_TopImpressionPercentageHidden | ADGROUP_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT |
| Top of Page CPC | CRITERIA_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT | |
| Total conv. value | ACCOUNT_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, PRODUCT_PARTITION_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, SHOPPING_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, VIDEO_PERFORMANCE_REPORT | |
| Unique cookies | CAMPAIGN_PERFORMANCE_REPORT | |
| User lists count | LABEL_REPORT | |
| Video played to 100% | AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT | |
| Video played to 25% | AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT | |
| Video played to 50% | AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT | |
| Video played to 75% | AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEMENT_PERFORMANCE_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT | |
| View rate | ACCOUNT_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT | |
| View-through conv. | ACCOUNT_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BID_GOAL_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, GENDER_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, USER_AD_DISTANCE_REPORT, VIDEO_PERFORMANCE_REPORT | |
| Views | ACCOUNT_PERFORMANCE_REPORT, AD_CUSTOMIZERS_FEED_ITEM_REPORT, AD_PERFORMANCE_REPORT, ADGROUP_PERFORMANCE_REPORT, AGE_RANGE_PERFORMANCE_REPORT, AUDIENCE_PERFORMANCE_REPORT, BUDGET_PERFORMANCE_REPORT, CAMPAIGN_PERFORMANCE_REPORT, CRITERIA_PERFORMANCE_REPORT, DISPLAY_KEYWORD_PERFORMANCE_REPORT, DISPLAY_TOPICS_PERFORMANCE_REPORT, FINAL_URL_REPORT, GENDER_PERFORMANCE_REPORT, GEO_PERFORMANCE_REPORT, KEYWORDS_PERFORMANCE_REPORT, PARENTAL_STATUS_PERFORMANCE_REPORT, PLACEHOLDER_FEED_ITEM_REPORT, PLACEHOLDER_REPORT, PLACEMENT_PERFORMANCE_REPORT, SEARCH_QUERY_PERFORMANCE_REPORT, URL_PERFORMANCE_REPORT, VIDEO_PERFORMANCE_REPORT |
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