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The Trade Desk MyReports V3 Dimensions and Metrics

This article contains a list of all the general Dimensions and Metrics currently available in NinjaCat from The TradeDesk MyReports network integration.

Dimensions

  • Dimension names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Date
Month of Year
Year
Week of Year
Day of Month
Day of Week
Quarter
Campaign Name
Campaign Group
Partner ID
Advertiser Id
Campaign ID
Ad Group ID
Advertiser
Ad Group Name
Ad Group Budget In Impressions
Ad Group Daily Cap In Impressions
Ad Group Daily Target In Impressions
Ad Group Base Bid CPM (Adv Currency)
Ad Group Budget (Adv Currency)
Ad Group Daily Cap (Adv Currency)
Ad Group Daily Target (Adv Currency)
Advertiser Currency Code
Partner Currency Code
Deal ID
Click Conversion Currency 1
Click Conversion Currency 2
Click Conversion Currency 3
Click Conversion Currency 4
Click Conversion Currency 5
Click Conversion Currency 6
View Through Conversion Currency 1
View Through Conversion Currency 2
View Through Conversion Currency 3
View Through Conversion Currency 4
View Through Conversion Currency 5
View Through Conversion Currency 6
Ad Format
Creative Id
Frequency
Ad Server Name
Ad Server Creative Placement ID
Creative

 

Metrics

For NinjaCat Users who may have been migrated from an earlier version of our The Trade Desk integration to the current version, this list of metrics shows the possible previous version of the metric name next to its name in the current version.

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Current Previous
Advertiser Cost (Adv Currency) Cost
Advertiser Cost (Partner Currency)
 
Advertiser Cost (USD)
 
Bids  
Click Conversion 1 PC 1
Click Conversion 2 PC 2
Click Conversion 3 PC 3
Click Conversion 4 PC 4
Click Conversion 5 PC 5
Click Conversion 6 PC 6
Click Conversion Revenue 1 PC 1 Revenue
Click Conversion Revenue 2 PC 2 Revenue
Click Conversion Revenue 3 PC 3 Revenue
Click Conversion Revenue 4 PC 4 Revenue
Click Conversion Revenue 5 PC 5 Revenue
Click Conversion Revenue 6 PC 6 Revenue
Clicks  
Conversion Touch 1 CTA 1
Conversion Touch 2 CTA 2
Conversion Touch 3 CTA 3
Conversion Touch 4 CTA 4
Conversion Touch 5 CTA 5
Conversion Touch 6 CTA 6
Conversion Touch Revenue 1 CTA 1 Revenue
Conversion Touch Revenue 2 CTA 2 Revenue
Conversion Touch Revenue 3 CTA 3 Revenue
Conversion Touch Revenue 4 CTA 4 Revenue
Conversion Touch Revenue 5 CTA 5 Revenue
Conversion Touch Revenue 6 CTA 6 Revenue
Impressions Impressions
Partner Cost (Adv Currency)
 
Partner Cost (Partner Currency)
 
Partner Cost (USD)
 
Player 25% Complete
Video Views 25%
Player 50% Complete
Video Views 50%
Player 75% Complete
Video Views 75%
Player Close Video Closes
Player Collapse Video Collapses
Player Completed Views
Video Views 100%
Player Engaged Views
Video Views Engaged
Player Errors Video Errors
Player Expansion Video Expands
Player Full Screen
Video Full Screens
Player Invitation Accept
Video Invite Accepts
Player Mute Video Mutes
Player Pause Video Pauses
Player Resume Video Resumes
Player Rewind Video Rewinds
Player Skip Video Skips
Player Starts Video Starts
Player Unmute Video Unmutes
Player Views Video Views
Sampled Tracked Impressions
Creative Is Trackable
Sampled Viewed Impressions
Creative was Viewable
Time Weighted Decay Conversion 1 TWD 1
Time Weighted Decay Conversion 2 TWD 2
Time Weighted Decay Conversion 3 TWD 3
Time Weighted Decay Conversion 4 TWD 4
Time Weighted Decay Conversion 5 TWD 5
Time Weighted Decay Conversion 6 TWD 6
Time Weighted Decay Conversion Revenue 1 TWD 1 Revenue
Time Weighted Decay Conversion Revenue 2 TWD 2 Revenue
Time Weighted Decay Conversion Revenue 3 TWD 3 Revenue
Time Weighted Decay Conversion Revenue 4 TWD 4 Revenue
Time Weighted Decay Conversion Revenue 5 TWD 5 Revenue
Time Weighted Decay Conversion Revenue 6 TWD 6 Revenue
Total Bid Amount (Adv Currency)
 
Total Bid Amount (Partner Currency)
 
Total Bid Amount (USD)
 
TTD Cost (Adv Currency)
 
TTD Cost (Partner Currency)
 
TTD Cost (USD)  
View Through Conversion 1 PI 1
View Through Conversion 2 PI 2
View Through Conversion 3 PI 3
View Through Conversion 4 PI 4
View Through Conversion 5 PI 5
View Through Conversion 6 PI 6
View Through Conversion Revenue 1 PI 1 Revenue
View Through Conversion Revenue 2 PI 2 Revenue
View Through Conversion Revenue 3 PI 3 Revenue
View Through Conversion Revenue 4 PI 4 Revenue
View Through Conversion Revenue 5 PI 5 Revenue
View Through Conversion Revenue 6 PI 6 Revenue

 

Calculated Metrics

Name Description
CTR
Total Clicks divided by total Impressions
Conversions
The total values from the sums of all metrics labeled Conversion Touch and Click Conversion
Conv. Rate
Total Conversions divided by total values from the metric Action Leading to Conversion
Conversion_Touch Conversions
The total values from the sums of all metrics labeled Conversion Touch
Click_Conversion Conversions
The total values from the sums of all metrics labeled Click Conversions

 

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