This article contains a list of all the general Dimensions and Metrics currently available in NinjaCat from The TradeDesk MyReports network integration.
Dimensions
- Dimension names in Italics are mapped to automatically aggregate with other similar networks present in the same data widget
| Date |
| Month of Year |
| Year |
| Week of Year |
| Day of Month |
| Day of Week |
| Quarter |
| Campaign Name |
| Campaign Group |
| Partner ID |
| Advertiser Id |
| Campaign ID |
| Ad Group ID |
| Advertiser |
| Ad Group Name |
| Ad Group Budget In Impressions |
| Ad Group Daily Cap In Impressions |
| Ad Group Daily Target In Impressions |
| Ad Group Base Bid CPM (Adv Currency) |
| Ad Group Budget (Adv Currency) |
| Ad Group Daily Cap (Adv Currency) |
| Ad Group Daily Target (Adv Currency) |
| Advertiser Currency Code |
| Partner Currency Code |
| Deal ID |
| Click Conversion Currency 1 |
| Click Conversion Currency 2 |
| Click Conversion Currency 3 |
| Click Conversion Currency 4 |
| Click Conversion Currency 5 |
| Click Conversion Currency 6 |
| View Through Conversion Currency 1 |
| View Through Conversion Currency 2 |
| View Through Conversion Currency 3 |
| View Through Conversion Currency 4 |
| View Through Conversion Currency 5 |
| View Through Conversion Currency 6 |
| Ad Format |
| Creative Id |
| Frequency |
| Ad Server Name |
| Ad Server Creative Placement ID |
| Creative |
Metrics
For NinjaCat Users who may have been migrated from an earlier version of our The Trade Desk integration to the current version, this list of metrics shows the possible previous version of the metric name next to its name in the current version.
- Metric names in Italics are mapped to automatically aggregate with other similar networks present in the same data widget
| Current | Previous |
|---|---|
| Advertiser Cost (Adv Currency) | Cost |
|
Advertiser Cost (Partner Currency)
|
|
|
Advertiser Cost (USD)
|
|
| Bids | |
| Click Conversion 1 | PC 1 |
| Click Conversion 2 | PC 2 |
| Click Conversion 3 | PC 3 |
| Click Conversion 4 | PC 4 |
| Click Conversion 5 | PC 5 |
| Click Conversion 6 | PC 6 |
| Click Conversion Revenue 1 | PC 1 Revenue |
| Click Conversion Revenue 2 | PC 2 Revenue |
| Click Conversion Revenue 3 | PC 3 Revenue |
| Click Conversion Revenue 4 | PC 4 Revenue |
| Click Conversion Revenue 5 | PC 5 Revenue |
| Click Conversion Revenue 6 | PC 6 Revenue |
| Clicks | |
| Conversion Touch 1 | CTA 1 |
| Conversion Touch 2 | CTA 2 |
| Conversion Touch 3 | CTA 3 |
| Conversion Touch 4 | CTA 4 |
| Conversion Touch 5 | CTA 5 |
| Conversion Touch 6 | CTA 6 |
| Conversion Touch Revenue 1 | CTA 1 Revenue |
| Conversion Touch Revenue 2 | CTA 2 Revenue |
| Conversion Touch Revenue 3 | CTA 3 Revenue |
| Conversion Touch Revenue 4 | CTA 4 Revenue |
| Conversion Touch Revenue 5 | CTA 5 Revenue |
| Conversion Touch Revenue 6 | CTA 6 Revenue |
| Impressions | Impressions |
|
Partner Cost (Adv Currency)
|
|
|
Partner Cost (Partner Currency)
|
|
|
Partner Cost (USD)
|
|
| Player 25% Complete |
Video Views 25%
|
| Player 50% Complete |
Video Views 50%
|
| Player 75% Complete |
Video Views 75%
|
| Player Close | Video Closes |
| Player Collapse | Video Collapses |
| Player Completed Views |
Video Views 100%
|
| Player Engaged Views |
Video Views Engaged
|
| Player Errors | Video Errors |
| Player Expansion | Video Expands |
| Player Full Screen |
Video Full Screens
|
| Player Invitation Accept |
Video Invite Accepts
|
| Player Mute | Video Mutes |
| Player Pause | Video Pauses |
| Player Resume | Video Resumes |
| Player Rewind | Video Rewinds |
| Player Skip | Video Skips |
| Player Starts | Video Starts |
| Player Unmute | Video Unmutes |
| Player Views | Video Views |
| Sampled Tracked Impressions |
Creative Is Trackable
|
| Sampled Viewed Impressions |
Creative was Viewable
|
| Time Weighted Decay Conversion 1 | TWD 1 |
| Time Weighted Decay Conversion 2 | TWD 2 |
| Time Weighted Decay Conversion 3 | TWD 3 |
| Time Weighted Decay Conversion 4 | TWD 4 |
| Time Weighted Decay Conversion 5 | TWD 5 |
| Time Weighted Decay Conversion 6 | TWD 6 |
| Time Weighted Decay Conversion Revenue 1 | TWD 1 Revenue |
| Time Weighted Decay Conversion Revenue 2 | TWD 2 Revenue |
| Time Weighted Decay Conversion Revenue 3 | TWD 3 Revenue |
| Time Weighted Decay Conversion Revenue 4 | TWD 4 Revenue |
| Time Weighted Decay Conversion Revenue 5 | TWD 5 Revenue |
| Time Weighted Decay Conversion Revenue 6 | TWD 6 Revenue |
|
Total Bid Amount (Adv Currency)
|
|
|
Total Bid Amount (Partner Currency)
|
|
|
Total Bid Amount (USD)
|
|
|
TTD Cost (Adv Currency)
|
|
|
TTD Cost (Partner Currency)
|
|
| TTD Cost (USD) | |
| View Through Conversion 1 | PI 1 |
| View Through Conversion 2 | PI 2 |
| View Through Conversion 3 | PI 3 |
| View Through Conversion 4 | PI 4 |
| View Through Conversion 5 | PI 5 |
| View Through Conversion 6 | PI 6 |
| View Through Conversion Revenue 1 | PI 1 Revenue |
| View Through Conversion Revenue 2 | PI 2 Revenue |
| View Through Conversion Revenue 3 | PI 3 Revenue |
| View Through Conversion Revenue 4 | PI 4 Revenue |
| View Through Conversion Revenue 5 | PI 5 Revenue |
| View Through Conversion Revenue 6 | PI 6 Revenue |
Calculated Metrics
| Name | Description |
| CTR |
Total Clicks divided by total Impressions
|
| Conversions |
The total values from the sums of all metrics labeled Conversion Touch and Click Conversion
|
| Conv. Rate |
Total Conversions divided by total values from the metric Action Leading to Conversion
|
| Conversion_Touch Conversions |
The total values from the sums of all metrics labeled Conversion Touch
|
| Click_Conversion Conversions |
The total values from the sums of all metrics labeled Click Conversions
|
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