NinjaCat Networks provide access to data that is organized into two large groups; Dimensions and Metrics. Dimensions are qualitative categories that divide data into groups. Metrics are tangible, quantitative data points that are counted. The Dimensions and Metrics delivered by NinjaCat are themselves divided into two groups; Aggregate Dimensions and Metrics and Data Source specific Dimensions and Metrics. Aggregate Dimensions and Metrics are provided by NinjaCat to allow single data widgets to bring together data from multiple data sources without always having to use complex custom calculations. This article outlines details of the Aggregate Dimensions and Metrics provided by NinjaCat.
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Aggregate Dimensions
The available Aggregate Dimensions are determined by the availability of dimensions from the Data Source combinations.
| Name | Description |
|---|---|
| Account |
Advertiser's account label in NinjaCat
|
| Campaign Group |
Allows for the selection of a campaign grouping filter that can be built by you in the advertiser account settings
|
| Campaign Name |
Label designated as the name of a campaign from the data source
|
| Currency |
Code representing currency setting for report/dashboard
|
| Data Source |
Data Source Network providing data being displayed
|
| Date |
Representation of specific date based time period of data being displayed. Format based on selected date consolidation.
|
| Day of Month |
Divides and displays the total metric results of an entire date range by the 30, 31, sometimes 28, or 29 days in a month.
|
| Day of Week |
Divides and displays the total metric results of an entire date range by the seven days of the week.
|
| External ID |
Allows for the representation and use as a segmenter in the template builder of the information you place in the empty field labeled 'External ID'.
|
| Hour of Day |
Divides and displays the total metric results of an entire date range by the 24 hours of the day.
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| Month of Year |
Divides and displays the total metric results of an entire date range by the range days of the week.
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| Network |
Differentiated channels that can lead to online marketing results
|
|
NinjaCat Account ID
|
The system based, numeric, designation of the NinjaCat Advertiser Account being reported on. |
| Quarter |
Divides and displays the total metric results of an entire date range by the particular three month quarter of the year in which those results occurred.
|
| Row # |
Adds row numbers to a table widget
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| Week of Year |
Divides and displays the total metric results of an entire date range by the particular seven day week of the year in which those results occurred.
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| Year |
Divides and displays the total metric results of an entire date range by the year in which those results occurred.
|
Aggregate Metrics
The available Aggregate Metrics are determined by the availability of metrics from the Data Source combinations.
| Name | Description |
|---|---|
| Clicks |
A user clicking on an ad or other specified online object.
|
| Conv. Rate |
The number of conversions divided by the total number of visitors.
|
| Conversions |
The specific action of “converting” a person browsing your website into a purchaser of your product or service.
|
| Cost |
Money spent from a marketing budget.
|
| Cost / Conv. |
How much it actually costs to obtain a real customer who will make a successful conversion.
|
| Count | |
| CPC (cost per click) |
The actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.
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| CPM (cost per mille) |
the price of 1,000 advertisement impressions
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| CTR (click-through-rate) |
The ratio of users who click on a specific link to the number of total users who view a specified online object.
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| Impressions |
When an ad is fetched/viewed from its source and is countable.
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