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Aggregate Dimensions and Metrics in NinjaCat

NinjaCat Data Sources provide access to data that is organized into two large groups; Dimensions and Metrics. Dimensions are qualitative categories that divide data into groups. Metrics are tangible, quantitative data points that are counted. The Dimensions and Metrics delivered by NinjaCat are themselves divided into two groups; Aggregate Dimensions and Metrics and Data Source specific Dimensions and Metrics. Aggregate Dimensions and Metrics are provided by NinjaCat to allow single data widgets to bring together data from multiple data sources without always having to use complex custom calculations. This article outlines details of the Aggregate Dimensions and Metrics provided by NinjaCat. 

 

Section Links

Aggregate Dimensions

Aggregate Metrics

 

Aggregate Dimensions

The available Aggregate Dimensions are determined by the availability of dimensions from the Data Source combinations.

Name Description
Account
Advertiser's account label in NinjaCat
Campaign Group
Allows for the selection of a campaign grouping filter that can be built by you in the advertiser account settings
Campaign Name
Label designated as the name of a campaign from the data source
Currency
Code representing currency setting for report/dashboard
Data Source
Data Source Network providing data being displayed
Date
Representation of specific date based time period of data being displayed. Format based on selected date consolidation.
Day of Month
Divides and displays the total metric results of an entire date range by the 30, 31, sometimes 28, or 29 days in a month.
Day of Week
Divides and displays the total metric results of an entire date range by the seven days of the week.
External ID
Allows for the representation and use as a segmenter in the template builder of the information you place in the empty field labeled 'External ID'.
Hour of Day
Divides and displays the total metric results of an entire date range by the 24 hours of the day.
Month of Year
Divides and displays the total metric results of an entire date range by the range days of the week.
Network
Differentiated channels that can lead to online marketing results
NinjaCat Account ID
 The system based, numeric, designation of the NinjaCat Advertiser Account being reported on.
Quarter
Divides and displays the total metric results of an entire date range by the particular three month quarter of the year in which those results occurred.
Row #
Adds row numbers to a table widget
Week of Year
Divides and displays the total metric results of an entire date range by the particular seven day week of the year in which those results occurred.
Year
Divides and displays the total metric results of an entire date range by the year in which those results occurred.

 

Aggregate Metrics

The available Aggregate Metrics are determined by the availability of metrics from the Data Source combinations.

Name Description
Clicks
A user clicking on an ad or other specified online object.
Conv. Rate
The number of conversions divided by the total number of visitors.
Conversions
The specific action of “converting” a person browsing your website into a purchaser of your product or service.
Cost
Money spent from a marketing budget.
Cost / Conv.
How much it actually costs to obtain a real customer who will make a successful conversion.
Count  
CPC (cost per click)
The actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.
CPM (cost per mille)
the price of 1,000 advertisement impressions
CTR (click-through-rate)
The ratio of users who click on a specific link to the number of total users who view a specified online object.
Impressions
When an ad is fetched/viewed from its source and is countable.

 

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