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Nativo Dimensions and Metrics

This article contains a complete list of all the available Dimensions and Metrics for the Nativo direct network integration. The Dimensions and Metrics available through the Nativo API are spread amongst the six different reports that supply data for this network. Each list of Dimensions and Metrics Is labeled with the Reports in which those items can be found. 

Dimensions

  • Dimension names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Reports Found In: All Reports
Name Description
Date  
Month Of Year  
Year  
Week Of Year  
Day Of Month  
Day Of Week  
Quarter  
Ad In the Nativo platform, an Ad is an entity that captures all relevant creative and logistical details (such as headlines, preview images, targeting parameters, frequency capping, and inventory selection). Once assembled in the platform, Ads launch and run on publisher sites. Ads live under Budgets.
Ad ID  
Advertiser An entity in the Nativo platform that represents the advertiser or brand associated with campaigns sold by Nativo or a Publisher.
Advertiser ID  
AdType Describes the type of native ad experience or format. Ad types currently inc
Campaign An entity in the Nativo platform that captures budget, ad, targeting, and flight information.
Campaign ID  
Publisher Parent Company of subsidiary publications.
Publication Digital property or website.
Publication URL Publication’s web address.
Platform Type  
Video Length (seconds)  

 

Reports Found In: Direct Campaigns, Preferred Campaigns, Marketplace Campaigns, Marketplace Campaigns Location Data
Name Description
Placement An entity in the Nativo platform that represents the location an ad unit reserves on the publication’s page. The placement entity captures the business rules related to that location on the page.

 

Reports Found In: Direct Campaigns, Direct Campaigns Location Data, Marketplace Campaigns, Marketplace Campaigns Location Data
Name Description
Marketplace  

 

Reports Found In: Direct Campaigns, Preferred Campaigns, Marketplace Campaigns
Name Description
Device Type Device type on which the native ad runs. As a reporting metric, values include Desktop, Mobile, Tablet.
Device The device on which the native ad runs.
Ad Headline First copy a consumer reads in the native ad, designed to grab attention.
Ad Preview Image Image a consumer sees on the In-Feed Unit.
Ad Content

Images, copy, and media that make up the Article or Video.

 

Reports Found In: Direct Campaigns Location Data, Preferred Campaigns Location Data, Marketplace Campaigns Location Data
Name Description
Country The country in which impressions were delivered.
DMA (Designated Market Area) An area defined in the US by Nielsen as a market that receives the same media offerings, which is used for audience measurement.
Region State or Province in which impressions were delivered.
ZIP ZIP or Postal Code in which impressions were delivered.

 

Reports Found In: Marketplace Campaigns, Marketplace Campaigns Location Data
Name Description
Browser  

 

Reports Found In: Direct Campaigns, Direct Campaigns Location Data
Name Description
Budget Within reporting, users can also select “Budget” as a dimension by which to break out Ad spend for inventory across a specific date-range or initiative associated with a campaign.
Creative An entity in the Nativo platform that contains and organizes all assets for an Ad. Creatives are made and saved in the Content Library, where users then have the option to ideate, refine, and publish finished Creatives to Ads. Creatives can be reused across Ads. Components of a creative vary by Ad Type.
Category The genre of publication inventory as defined by the IAB. e.g. Arts and Entertainment, News, Automotive.
Category ID  
Conversion Tag  
Data Provider  
Rate Type Cost basis on which a campaign is sold or delivers, at the budget-level. Supported rate types include CPM, vCPM, CPC, CPV, CPCV.
Vertical  

 

Metrics

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
  • Metric names with an asterisk (*) are Unique, and may not display accurate results when used with any aggregate date dimension
Reports Found In: All Reports
Name Description
Avg Time On Content The average time spent on an article
Clicks Native Ad Unit: the number of clicks on an "In-Feed Unit" | Native Video: the sum total of clicks away from the Native Video which includes clicks to the the Video Headline (that direct to an internal landing page or an external URL), or clicks to the "Learn More" button displayed in the video player
CTA Clicks The number of clicks on a Call-to-Action from a Content Landing Page
Earned Views The number of article views coming from referral traffic (ex. social networks, emails, and any other means of driving traffic to the page beyond the publisher's site)
Engagements aka: "Engaged Views" The number of article or video views lasting 5 seconds or longer
Impressions The impression count (based on billable event for ad)
Page Views The total number of views on the Content Landing Page
Shares The total number of times brand content is shared on social networks
Total Time On Content The total time in seconds spent on the content landing page (capped at 600 seconds)
Video End Percentage of views that reach 100% of video length.
Video Views To 25 Percentage of views that reach 25% of video length.
Video Views To 50 Percentage of views that reach 50% of video length.
Video Views To 75 Percentage of views that reach 75% of video length.
Video Views Sum total number of views on the embedded video whether it is on the In-Feed-Unit or on the Content Landing Page. Triggered when click-to-play video starts or scroll-to-play video reaches 3 seconds.
Viewable Impressions Impression in which 50% of the in-feed ad unit’s pixels are in the browser view for 1 continuous second or longer, in keeping with the MRC viewability standard.
Views From Adunit Content landing page views that come from within the publisher’s site. This includes links from the native ad, Content Hub, Related Content Widget, or links within the publisher’s domain.
Views To 15 Seconds Sum total of views that reach 15 seconds of the video length.
Views To 30 Seconds Sum total of views that reach 30 seconds of the video length.

 

Reports Found In: Preferred Campaigns, Preferred Campaigns Location Data, Marketplace Campaigns, Marketplace Campaigns Location Data
Name Description
Revenue Value of sold inventory allocated to a specific publisher.

 

Reports Found In: Direct Campaigns, Direct Campaigns Location Data, Preferred Campaigns, Preferred Campaigns Location Data
Name Description
Companion Assets Clicks "Total number of clicks on complementary display ads and / or social widgets that live on the Content Landing Page."
Slide Views Number of slideshow views.
Standard Impressions

Regular impressions count

 

Reports Found In: Direct Campaigns, Direct Campaigns Location Data
Name Description
Article Rendered  
Click Through Conversions  
Content Widget Action 1  
Content Widget Action 2  
Content Widget Action 3  
Content Widget Action 4  
Content Widget Action 5  
Content Widget CTA  
Conversions Tracked action after user views or clicks on an ad, as defined by the advertiser or agency. e.g. navigating to the brand’s landing page, point-of-purchase, downloading an app.
Conversions Value ROI metric used to track and optimize campaign performance.
CV = (# of Conv.) X (Default or Dynamic Value of the Conv.)
Engagements 15  
Gross Budget Fill Percentage of total gross budget spent in relation to the budget goal.
GBS = (Gross Budget) / (Budget Goal)
Gross Budget Spent Sum of the budget inclusive of media and fees.
Media Budget Spent Media cost after all estimated fees are removed from the gross budget.
Pre Roll Clicks Total number of clicks on the pre-roll video.
Pre Roll CTA  
Pre Roll Video Starts Total number of pre-roll videos that begin playing.
Pre Roll Viewable Impressions In-view impressions of served pre-roll video.
Pre Roll Views Total number of views (3-seconds) on a pre-roll video.
Pre Roll Views to 100 Percentage of views that reach 100% of the video length.
Pre Roll Views to 25 Percentage of views that reach 25% of the video length.
Pre Roll Views to 50 Percentage of views that reach 50% of the video length.
Pre Roll Views to 75 Percentage of views that reach 75% of the video length.
Video Exit Fullscreen  
Video Fullscreen  
Video Mute  
Video Pause  
Video Resume  
Video Start "Scroll-to-Play Video: Playback begins. Click-to-Play Video: Clicks to the video player, preview image, or play button start the video or replay the video."
Video Unmute  
Video Viewable impressions  
View Through Conversions  
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