NinjaTrack call tracking solution is very powerful and can track the source of a phone call from a variety of sources. The following provides an extensive but not exhaustive list of the types of sources that can be tracked using NinjaTrack.
NinjaTrack Sources
The following table lists common sources that can be tracked with NinjaTrack, as well as the requirements for swapping to the tracking number for each unique source.
| Tracking Source | Requirements for a Swap |
| Search - Google Paid | contains a URL parameter of a Google click id (gclid), or has a referer of google and contains campaign parameters in the URL. |
| Search - Bing Paid | has utm_source=bing or source=bing in the URL parameters, or has referer of bing and contains campaign parameters in the URL |
| Search - Yahoo Paid | has utm_source=yahoo or source=yahoo in URL parameters, or has referer of yahoo and contains campaign parameters in the URL |
| has utm_source=facebook or source=facebook in URL parameters, or has a referer of Facebook | |
| YouTube | has utm_source=youtube or source=youtube in the URL parameters |
| Linked Page | the referer of the website visitor contains the string specified in this setting |
| Offline | a number specified with this source will NEVER swap on the website |
| Ad Extensions | a number specified with this source will NEVER swap on the website |
| Specific Page | will only swap the tracking number if the user arrives at the website from this specific landing page |
| Custom Parameters | will only swap the number if the text entered in the "required" box is present in the URL and if the text entered in the "restricted" box is not present. |
| Required URL parameters | the number will not swap unless the landing page URL contains the exact string specified in this setting after the ? in the website URL. |
| Restricted URL parameters | the number will not swap if the restricted URL parameter is present in the landing page URL. |
| Direct | swaps the number in all other cases not tracked by other call tracking numbers. (This number will swap even if the visitor was referred from another website) |
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