Simpli.fi enables users of their programmatic marketing platform to localize ad targeting and content, deliver high volumes of localized campaigns, and provide insights on their dynamic audiences. NinjaCat offers a direct integration to the Simpli.fi platform which allows you to include the results of your programmatic ads in your reports and dashboards alongside, or aggregated, with the rest of your data.
This article contains a complete list of all the available Dimensions and Metrics for the Simpli.fi direct network integration, broken up by Compatibility Group.
NinjaNote: The Dimensions and Metrics available from Simpli.fi are broken up into 17 unique standard reports, which form "Compatibility Groups" in NinjaCat. When Adding the Simpli.fi Network to Your Agency, be sure to check the box for any Compatibility Group containing Dimensions or Metrics you wish to use with NinjaCat.
NinjaNote: The custom Simpli.fi dimension labeled, 'Campaign Custom ID' IS available to our Data Network connection and is only NOT accessible in the Simpli.fi report labeled, 'Data Provider Segment Inventory By Day'.
Section Links
Account Performance by Campaign by Day
Context Performance by Campaign by Day
Data Provider Performance Company
Data Provider Segment Inventory by Day
Device Type by Campaign by Day
Domain Performance by Campaign by Day
Geo Conversion Lift Statistics by Campaign by Day
Geo Fencing by Campaign by Target and Conversion Fence by Day
Hourly Performance by Campaign by Day
Keyword Performance by Campaign by Day
Location Performance by Campaign by Day
Organization Segment Performance by Day
Retail Performance by Ad with Markup Company
Retail Performance with Markup Company
Video Interaction by Campaign by Day
Viewability by Campaign by Day
Account Performance by Campaign by Day
Dimensions
- Dimension names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Date |
| Month of Year |
| Week of Year |
| Day of Month |
| Day of Week |
| Quarter |
| Year |
| Start Date |
| End Date |
| Campaign (Aggregate: Campaign Name) |
| Campaign Id |
| Campaign Type |
| Campaign Status |
| Client Id |
| Ad Name |
| Ad Id |
| Ad Size |
| Ad Image URL |
| Ad Target URL |
| Ad |
| Platform |
Metrics
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Impressions |
| Clicks |
| Platform Cost |
| Search Cost |
| Demographic Cost |
| Contextual Cost |
| Behavioral Cost |
| Geographic Cost |
| Segment Cost |
| Media Cost |
| Click-through Sales |
| Click-through Leads |
| Click-through Signups |
| Click-through Other |
| Click-through Visits |
| View-through Sales |
| View-through Leads |
| View-through Signups |
| View-through Other |
| View-through Visits |
|
Weighted Actions (Aggregate: Conversions)
|
| Total Spend (Aggregate: Cost) |
| Total Budget |
| Daily Spend Target |
Audience Insights by Campaign
Dimensions
- Dimensions names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Campaign (Aggregate: Campaign Name) |
| Campaign Id |
| Insights Details Category |
| Insights Details Demographic |
Metrics
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Impressions Composition |
| Impressions Index |
Context Performance by Campaign by Day
Dimensions
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Date |
| Month of Year |
| Week of Year |
| Day of Month |
| Day of Week |
| Quarter |
| Year |
| Start Date |
| End Date |
| Campaign (Aggregate: Campaign Name) |
| Campaign Id |
| Campaign Type |
| Campaign Status |
| Context |
Metrics
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Impressions |
| Clicks |
| Platform Cost |
| Search Cost |
| Demographic Cost |
| Contextual Cost |
| Behavioral Cost |
| Geographic Cost |
| Segment Cost |
| Media Cost |
| Click-through Sales |
| Click-through Leads |
| Click-through Signups |
| Click-through Other |
| Click-through Visits |
| View-through Sales |
| View-through Leads |
| View-through Signups |
| View-through Other |
| View-through Visits |
|
Weighted Actions (Aggregate: Conversions)
|
| Total Spend (Aggregate: Cost) |
Data Provider Performance Company
Dimensions
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Date |
| Month of Year |
| Week of Year |
| Day of Month |
| Day of Week |
| Quarter |
| Year |
| Campaign (Aggregate: Campaign Name) |
| Campaign Id |
| Keyword |
Metrics
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Impressions |
| Clicks |
Data Provider Segment Inventory by Day
Dimensions
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Date |
| Month of Year |
| Week of Year |
| Day of Month |
| Day of Week |
| Quarter |
| Year |
| Segment |
Metrics
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Unique User Count |
Device Type by Campaign by Day
Dimensions
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Date |
| Month of Year |
| Week of Year |
| Day of Month |
| Day of Week |
| Quarter |
| Year |
| Start Date |
| End Date |
| Campaign (Aggregate: Campaign Name) |
| Campaign Id |
| Campaign Type |
| Campaign Status |
| Device Type |
Metrics
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Impressions |
| Clicks |
| Platform Cost |
| Search Cost |
| Demographic Cost |
| Contextual Cost |
| Behavioral Cost |
| Geographic Cost |
| Segment Cost |
| Media Cost |
| Click-through Sales |
| Click-through Leads |
| Click-through Signups |
| Click-through Other |
| Click-through Visits |
| View-through Sales |
| View-through Leads |
| View-through Signups |
| View-through Other |
| View-through Visits |
|
Weighted Actions (Aggregate: Conversions)
|
| Total Spend (Aggregate: Cost) |
Domain Performance by Campaign by Day
Dimensions
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Date |
| Month of Year |
| Week of Year |
| Day of Month |
| Day of Week |
| Quarter |
| Year |
| Start Date |
| End Date |
| Campaign (Aggregate: Campaign Name) |
| Campaign Id |
| Campaign Type |
| Campaign Status |
| Domain |
| Platform |
Metrics
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Impressions |
| Clicks |
| Platform Cost |
| Search Cost |
| Demographic Cost |
| Contextual Cost |
| Behavioral Cost |
| Geographic Cost |
| Segment Cost |
| Media Cost |
| Click-through Sales |
| Click-through Leads |
| Click-through Signups |
| Click-through Other |
| Click-through Visits |
| View-through Sales |
| View-through Leads |
| View-through Signups |
| View-through Other |
| View-through Visits |
|
Weighted Actions (Aggregate: Conversions)
|
| Total Spend (Aggregate: Cost) |
Geo Conversion Lift Statistics by Campaign by Day
Dimensions
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Date |
| Month of Year |
| Week of Year |
| Day of Month |
| Day of Week |
| Quarter |
| Year |
| Start Date |
| End Date |
| Campaign (Aggregate: Campaign Name) |
| Campaign Id |
| Campaign Type |
| Campaign Status |
Metrics
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name | Definition |
| Geo-Conversion Lift | |
| New User Conversion Lift | |
| Natural Users | |
| Natural Converters | |
| New Natural Converters | |
| Natural Days to Convert | |
| Natural Conversion Rate |
Natural Converters divided by Natural Users
|
| Campaign Users | |
| Campaign Converters | |
| New Campaign Converters | |
| Campaign Days to Convert | |
| Campaign Conversion Rate |
Campaign Converters divided by Campaign Users
|
Geo Fencing by Campaign by Target and Conversion Fence by Day
Dimensions
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Date |
| Month of Year |
| Week of Year |
| Day of Month |
| Day of Week |
| Quarter |
| Year |
| Start Date |
| End Date |
| Platform |
| Campaign (Aggregate: Campaign Name) |
| Campaign Id |
| Campaign Type |
| Campaign Status |
| Geo Fence |
| Geo Fence Id |
| Conversion Geo Fence Name |
| Conversion Geo Fence Id |
| Daily Estimated Budget |
Metrics
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Geofencing Daily Spend Target |
| Geofencing Total Budget |
| Geofencing Total Spend |
| Geofencing Impressions |
| Geofencing Clicks |
| Geofencing Platform Cost |
| Geofencing Search Cost |
| Geofencing Demographic Cost |
| Geofencing Contextual Cost |
| Geofencing Behavioral Cost |
| Geofencing Geographic Cost |
| Geofencing Segment Cost |
| Geofencing Media Cost |
| Click-through Sales |
| Click-through Leads |
| Click-through Signups |
| Click-through Other |
| Click-through Visits |
| View-through Sales |
| View-through Leads |
| View-through Signups |
| View-through Other |
| View-through Visits |
| Geofencing Weighted Actions |
Hourly Performance by Campaign by Day
Dimensions
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Date |
| Month of Year |
| Week of Year |
| Day of Month |
| Day of Week |
| Quarter |
| Year |
| Start Date |
| End Date |
| Campaign (Aggregate: Campaign Name) |
| Campaign Id |
| Campaign Type |
| Campaign Status |
| Hour |
Metrics
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Impressions |
| Clicks |
| Platform Cost |
| Search Cost |
| Demographic Cost |
| Contextual Cost |
| Behavioral Cost |
| Geographic Cost |
| Segment Cost |
| Media Cost |
| Total Spend (Aggregate: Cost) |
Keyword Performance by Campaign by Day
Dimensions
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Date |
| Month of Year |
| Week of Year |
| Day of Month |
| Day of Week |
| Quarter |
| Year |
| Start Date |
| End Date |
| Campaign (Aggregate: Campaign Name) |
| Campaign Id |
| Campaign Type |
| Campaign Status |
| Keyword |
| Platform |
Metrics
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Impressions |
| Clicks |
| Platform Cost |
| Search Cost |
| Demographic Cost |
| Contextual Cost |
| Behavioral Cost |
| Geographic Cost |
| Segment Cost |
| Media Cost |
| Click-through Sales |
| Click-through Leads |
| Click-through Signups |
| Click-through Other |
| Click-through Visits |
| View-through Sales |
| View-through Leads |
| View-through Signups |
| View-through Other |
| View-through Visits |
|
Weighted Actions (Aggregate: Conversions)
|
| Total Spend (Aggregate: Cost) |
Location Performance by Campaign by Day
Dimensions
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Date |
| Month of Year |
| Week of Year |
| Day of Month |
| Day of Week |
| Quarter |
| Year |
| Start Date |
| End Date |
| Campaign (Aggregate: Campaign Name) |
| Campaign Id |
| Campaign Type |
| Campaign Status |
| Country (Aggregate: Countries) |
| Region |
| Metro |
| City |
| Postal Code |
Metrics
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Impressions |
| Clicks |
| Platform Cost |
| Search Cost |
| Demographic Cost |
| Contextual Cost |
| Behavioral Cost |
| Geographic Cost |
| Segment Cost |
| Media Cost |
| Total Spend (Aggregate: Cost) |
Organization Segment Performance by Day
Dimensions
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Date |
| Month of Year |
| Week of Year |
| Day of Month |
| Day of Week |
| Quarter |
| Year |
| Start Date |
| End Date |
| Campaign (Aggregate: Campaign Name) |
| Campaign Id |
| Campaign Type |
| Data Provider (Aggregate: Network) |
| Segment |
Metrics
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Impressions |
| Clicks |
| Click-through Sales |
| Click-through Leads |
| Click-through Signups |
| Click-through Other |
| Click-through Visits |
| View-through Sales |
| View-through Leads |
| View-through Signups |
| View-through Other |
| View-through Visits |
|
Weighted Actions (Aggregate: Conversions)
|
| Total Spend (Aggregate: Cost) |
Retail Performance by Ad with Markup Company
Dimensions
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Date |
| Month of Year |
| Week of Year |
| Day of Month |
| Day of Week |
| Quarter |
| Year |
| Campaign (Aggregate: Campaign Name) |
| Campaign Type |
| Campaign Id |
| Ad Name |
| Ad Id |
| Ad Image URL |
| Ad Target Url |
| Client Id |
| Ad |
Metrics
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Impressions |
| Clicks |
| Platform Cost |
| Search Cost |
| Demographic Cost |
| Contextual Cost |
| Behavioral Cost |
| Geographic Cost |
| Segment Cost |
| Media Cost |
| Retail Markup |
| Third Party Markup |
| Total Media Cost |
| Total Tech Fees |
| Subtotal |
| Total Retail Cost |
| Total Thirdparty Cost |
| Total Spend (Aggregate: Cost) |
| Click-through Sales |
| Click-through Leads |
| Click-through Signups |
| Click-through Other |
| View-through Sales |
| View-through Leads |
| View-through Signups |
| View-through Other |
|
Weighted Actions (Aggregate: Conversions)
|
Retail Performance with Markup Company
Dimensions
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Date |
| Month of Year |
| Week of Year |
| Day of Month |
| Day of Week |
| Quarter |
| Year |
| Campaign (Aggregate: Campaign Name) |
| Campaign Type |
| Campaign Id |
Metrics
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Impressions |
| Clicks |
| Platform Cost |
| Search Cost |
| Demographic Cost |
| Contextual Cost |
| Behavioral Cost |
| Geographic Cost |
| Segment Cost |
| Media Cost |
| Retail Markup |
| Third Party Markup |
| Total Media Cost |
| Total Tech Fees |
| Subtotal |
| Total Retail Cost |
| Total Thirdparty Cost |
| Total Spend (Aggregate: Cost) |
| Click-through Sales |
| Click-through Leads |
| Click-through Signups |
| Click-through Other |
| View-through Sales |
| View-through Leads |
| View-through Signups |
| View-through Other |
|
Weighted Actions (Aggregate: Conversions)
|
Video Interaction by Campaign by Day
Dimensions
- Dimension names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Date |
| Month of Year |
| Week of Year |
| Day of Month |
| Day of Week |
| Quarter |
| Year |
| Start Date |
| End Date |
| Campaign (Aggregate: Campaign Name) |
| Campaign Id |
| Campaign Type |
| Campaign Status |
Metrics
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Impressions |
| Clicks |
| Video Starts |
| 25% Complete |
| 50% Complete |
| 75% Complete |
| 100% Complete |
Viewability by Campaign by Day
Dimensions
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Date |
| Month of Year |
| Week of Year |
| Day of Month |
| Day of Week |
| Quarter |
| Year |
| Start Date |
| End Date |
| Campaign (Aggregate: Campaign Name) |
| Campaign Id |
| Campaign Type |
Metrics
- Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
- Metric names with an asterisk (*) are Unique, and may not display accurate results when used with any aggregate date dimension
| Name |
| Viewability* |
| Impressions |
| Clicks |
| Platform Cost |
| Search Cost |
| Demographic Cost |
| Contextual Cost |
| Behavioral Cost |
| Geographic Cost |
| Segment Cost |
| Media Cost |
| Total Spend (Aggregate: Cost) |
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