Logo

How can we help?

Simpli.fi Dimensions and Metrics

Simpli.fi enables users of their programmatic marketing platform to localize ad targeting and content, deliver high volumes of localized campaigns, and provide insights on their dynamic audiences. NinjaCat offers a direct integration to the Simpli.fi platform which allows you to include the results of your programmatic ads in your reports and dashboards alongside, or aggregated, with the rest of your data.

This article contains a complete list of all the available Dimensions and Metrics for the Simpli.fi direct network integration, broken up by Compatibility Group.

 NinjaNote: The Dimensions and Metrics available from Simpli.fi are broken up into 17 unique standard reports, which form "Compatibility Groups" in NinjaCat. When Adding the Simpli.fi Network to Your Agency, be sure to check the box for any Compatibility Group containing Dimensions or Metrics you wish to use with NinjaCat.

Section Links

Account Performance by Campaign by Day

Audience Insights by Campaign

Context Performance by Campaign by Day

Data Provider Performance Company

Data Provider Segment Inventory by Day

Device Type by Campaign by Day

Domain Performance by Campaign by Day

Geo Conversion Lift Statistics by Campaign by Day

Geo Fencing by Campaign by Target and Conversion Fence by Day

Hourly Performance by Campaign by Day

Keyword Performance by Campaign by Day

Location Performance by Campaign by Day

Organization Segment Performance by Day

Retail Performance by Ad with Markup Company

Retail Performance with Markup Company

Video Interaction by Campaign by Day

Viewability by Campaign by Day

 

Account Performance by Campaign by Day

Dimensions

  • Dimension names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Date
Month of Year
Week of Year
Day of Month
Day of Week
Quarter
Year
Start Date
End Date
Campaign (Aggregate: Campaign Name)
Campaign Id
Campaign Type
Campaign Status
Client Id
Ad Name
Ad Id
Ad Size
Ad Image URL
Ad Target URL
Ad
Platform

 

Metrics

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Impressions
Clicks
Platform Cost
Search Cost
Demographic Cost
Contextual Cost
Behavioral Cost
Geographic Cost
Segment Cost
Media Cost
Click-through Sales
Click-through Leads
Click-through Signups
Click-through Other
Click-through Visits
View-through Sales
View-through Leads
View-through Signups
View-through Other
View-through Visits
Weighted Actions (Aggregate: Conversions)
Total Spend (Aggregate: Cost)
Total Budget
Daily Spend Target

 

Audience Insights by Campaign

Dimensions

  • Dimensions names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Campaign (Aggregate: Campaign Name)
Campaign Id
Insights Details Category
Insights Details Demographic

 

Metrics

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Impressions Composition
Impressions Index

 

Context Performance by Campaign by Day

Dimensions

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Date
Month of Year
Week of Year
Day of Month
Day of Week
Quarter
Year
Start Date
End Date
Campaign (Aggregate: Campaign Name)
Campaign Id
Campaign Type
Campaign Status
Context

 

Metrics

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Impressions
Clicks
Platform Cost
Search Cost
Demographic Cost
Contextual Cost
Behavioral Cost
Geographic Cost
Segment Cost
Media Cost
Click-through Sales
Click-through Leads
Click-through Signups
Click-through Other
Click-through Visits
View-through Sales
View-through Leads
View-through Signups
View-through Other
View-through Visits
Weighted Actions (Aggregate: Conversions)
Total Spend (Aggregate: Cost)

 

Data Provider Performance Company

Dimensions

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Date
Month of Year
Week of Year
Day of Month
Day of Week
Quarter
Year
Campaign (Aggregate: Campaign Name)
Campaign Id
Keyword
Keyword Src
Min Date
Max Date

 

Metrics

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Impressions
Clicks
Ad Revenue
Search Data Payout

 

Data Provider Segment Inventory by Day

Dimensions

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Date
Month of Year
Week of Year
Day of Month
Day of Week
Quarter
Year
Segment

 

Metrics

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Unique User Count

 

Device Type by Campaign by Day

Dimensions

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Date
Month of Year
Week of Year
Day of Month
Day of Week
Quarter
Year
Start Date
End Date
Campaign (Aggregate: Campaign Name)
Campaign Id
Campaign Type
Campaign Status
Device Type

 

Metrics

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Impressions
Clicks
Platform Cost
Search Cost
Demographic Cost
Contextual Cost
Behavioral Cost
Geographic Cost
Segment Cost
Media Cost
Click-through Sales
Click-through Leads
Click-through Signups
Click-through Other
Click-through Visits
View-through Sales
View-through Leads
View-through Signups
View-through Other
View-through Visits
Weighted Actions (Aggregate: Conversions)
Total Spend (Aggregate: Cost)

 

Domain Performance by Campaign by Day

Dimensions

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Date
Month of Year
Week of Year
Day of Month
Day of Week
Quarter
Year
Start Date
End Date
Campaign (Aggregate: Campaign Name)
Campaign Id
Campaign Type
Campaign Status
Domain
Platform

 

Metrics

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Impressions
Clicks
Platform Cost
Search Cost
Demographic Cost
Contextual Cost
Behavioral Cost
Geographic Cost
Segment Cost
Media Cost
Click-through Sales
Click-through Leads
Click-through Signups
Click-through Other
Click-through Visits
View-through Sales
View-through Leads
View-through Signups
View-through Other
View-through Visits
Weighted Actions (Aggregate: Conversions)
Total Spend (Aggregate: Cost)

 

Geo Conversion Lift Statistics by Campaign by Day

Dimensions

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Date
Month of Year
Week of Year
Day of Month
Day of Week
Quarter
Year
Start Date
End Date
Campaign (Aggregate: Campaign Name)
Campaign Id
Campaign Type
Campaign Status

 

Metrics

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name Definition
Geo-Conversion Lift  
New User Conversion Lift  
Natural Users  
Natural Converters  
New Natural Converters  
Natural Days to Convert  
Natural Conversion Rate
Natural Converters divided by Natural Users
Campaign Users  
Campaign Converters  
New Campaign Converters  
Campaign Days to Convert  
Campaign Conversion Rate
Campaign Converters divided by Campaign Users

 

Geo Fencing by Campaign by Target and Conversion Fence by Day

Dimensions

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Date
Month of Year
Week of Year
Day of Month
Day of Week
Quarter
Year
Start Date
End Date
Platform
Campaign (Aggregate: Campaign Name)
Campaign Id
Campaign Type
Campaign Status
Geo Fence
Geo Fence Id
Conversion Geo Fence Name
Conversion Geo Fence Id
Daily Estimated Budget

 

Metrics

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Geofencing Daily Spend Target
Geofencing Total Budget
Geofencing Total Spend
Geofencing Impressions
Geofencing Clicks
Geofencing Platform Cost
Geofencing Search Cost
Geofencing Demographic Cost
Geofencing Contextual Cost
Geofencing Behavioral Cost
Geofencing Geographic Cost
Geofencing Segment Cost
Geofencing Media Cost
Click-through Sales
Click-through Leads
Click-through Signups
Click-through Other
Click-through Visits
View-through Sales
View-through Leads
View-through Signups
View-through Other
View-through Visits
Geofencing Weighted Actions

 

Hourly Performance by Campaign by Day

Dimensions

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Date
Month of Year
Week of Year
Day of Month
Day of Week
Quarter
Year
Start Date
End Date
Campaign (Aggregate: Campaign Name)
Campaign Id
Campaign Type
Campaign Status
Hour

 

Metrics

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Impressions
Clicks
Platform Cost
Search Cost
Demographic Cost
Contextual Cost
Behavioral Cost
Geographic Cost
Segment Cost
Media Cost
Total Spend (Aggregate: Cost)

 

Keyword Performance by Campaign by Day

Dimensions

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Date
Month of Year
Week of Year
Day of Month
Day of Week
Quarter
Year
Start Date
End Date
Campaign (Aggregate: Campaign Name)
Campaign Id
Campaign Type
Campaign Status
Keyword
Platform

 

Metrics

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Impressions
Clicks
Platform Cost
Search Cost
Demographic Cost
Contextual Cost
Behavioral Cost
Geographic Cost
Segment Cost
Media Cost
Click-through Sales
Click-through Leads
Click-through Signups
Click-through Other
Click-through Visits
View-through Sales
View-through Leads
View-through Signups
View-through Other
View-through Visits
Weighted Actions (Aggregate: Conversions)
Total Spend (Aggregate: Cost)

 

Location Performance by Campaign by Day

Dimensions

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Date
Month of Year
Week of Year
Day of Month
Day of Week
Quarter
Year
Start Date
End Date
Campaign (Aggregate: Campaign Name)
Campaign Id
Campaign Type
Campaign Status
Country (Aggregate: Countries)
Region
Metro
City
Postal Code

 

Metrics

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Impressions
Clicks
Platform Cost
Search Cost
Demographic Cost
Contextual Cost
Behavioral Cost
Geographic Cost
Segment Cost
Media Cost
Total Spend (Aggregate: Cost)

 

Organization Segment Performance by Day

Dimensions

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Date
Month of Year
Week of Year
Day of Month
Day of Week
Quarter
Year
Start Date
End Date
Campaign (Aggregate: Campaign Name)
Campaign Id
Campaign Type
Data Provider (Aggregate: Network)
Segment

 

Metrics

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Impressions
Clicks
Click-through Sales
Click-through Leads
Click-through Signups
Click-through Other
Click-through Visits
View-through Sales
View-through Leads
View-through Signups
View-through Other
View-through Visits
Weighted Actions (Aggregate: Conversions)
Total Spend (Aggregate: Cost)

 

Retail Performance by Ad with Markup Company

Dimensions

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Date
Month of Year
Week of Year
Day of Month
Day of Week
Quarter
Year
Campaign (Aggregate: Campaign Name)
Campaign Type
Campaign Id
Ad Name
Ad Id
Ad Image URL
Ad Target Url
Client Id
Ad

 

Metrics

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Impressions
Clicks
Platform Cost
Search Cost
Demographic Cost
Contextual Cost
Behavioral Cost
Geographic Cost
Segment Cost
Media Cost
Retail Markup
Third Party Markup
Total Media Cost
Total Tech Fees
Subtotal
Total Retail Cost
Total Thirdparty Cost
Total Spend (Aggregate: Cost)
Click-through Sales
Click-through Leads
Click-through Signups
Click-through Other
View-through Sales
View-through Leads
View-through Signups
View-through Other
Weighted Actions (Aggregate: Conversions)

 

Retail Performance with Markup Company

Dimensions

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Date
Month of Year
Week of Year
Day of Month
Day of Week
Quarter
Year
Campaign (Aggregate: Campaign Name)
Campaign Type
Campaign Id

 

Metrics

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Impressions
Clicks
Platform Cost
Search Cost
Demographic Cost
Contextual Cost
Behavioral Cost
Geographic Cost
Segment Cost
Media Cost
Retail Markup
Third Party Markup
Total Media Cost
Total Tech Fees
Subtotal
Total Retail Cost
Total Thirdparty Cost
Total Spend (Aggregate: Cost)
Click-through Sales
Click-through Leads
Click-through Signups
Click-through Other
View-through Sales
View-through Leads
View-through Signups
View-through Other
Weighted Actions (Aggregate: Conversions)

 

Video Interaction by Campaign by Day

Dimensions

  • Dimension names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Date
Month of Year
Week of Year
Day of Month
Day of Week
Quarter
Year
Start Date
End Date
Campaign (Aggregate: Campaign Name)
Campaign Id
Campaign Type
Campaign Status

 

Metrics

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Impressions
Clicks
Video Starts
25% Complete
50% Complete
75% Complete
100% Complete

 

Viewability by Campaign by Day

Dimensions

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name
Date
Month of Year
Week of Year
Day of Month
Day of Week
Quarter
Year
Start Date
End Date
Campaign (Aggregate: Campaign Name)
Campaign Id
Campaign Type

 

Metrics

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
  • Metric names with an asterisk (*) are Unique, and may not display accurate results when used with any aggregate date dimension
Name
Viewability*
Impressions
Clicks
Platform Cost
Search Cost
Demographic Cost
Contextual Cost
Behavioral Cost
Geographic Cost
Segment Cost
Media Cost
Total Spend (Aggregate: Cost)

 

  

Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request