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Criteo Dimensions and Metrics

This article contains a complete list of all the available Dimensions and Metrics for the Criteo direct network integration.

Dimensions

  • Dimension names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
Name Description
Account Account name in NinjaCat
Campaign Id Account ID set in Criteo
Campaign Name Campaign name set in Criteo
Date  

 

Metrics

  • Metric names in Bold are mapped to automatically aggregate with other similar networks present in the same data widget
  • Unique metrics with an asterisk (*) may not display accurate results when used with the aggregate Date dimension
Name Description
Audience Number of distinct cookies Criteo had the opportunity to display an ad
Average Cart Total revenue generated from post-click and post-view sales (Revenue) divided by the total amount of sales generated by both post-click and post-view
Click Through Conversion Rate Total number of post-click sales (Click through Conversions) divided by the number of times a Criteo ad was clicked (Clicks)
Click Through Conversions Total number of post-click sales. Sales are attributed within 30 days after a user clicks on a Criteo ad.
Click Through Conversions - Same Device Total number of post-click sales completed using the same device as the Criteo ad click. Sales are attributed within 30 days after a user clicks on a Criteo ad.
Click Through Revenue Total revenue generated from post-click sales
Clicks Number of times a Criteo ad was clicked
Competition Win Rate Percentage of impressions or ad placements won, out of all impressions or ad placements that were bid on
Conversion Rate Total number of post-click and post view sales (Conversions) divided by the number of times a Criteo ad was clicked (Clicks)
Conversions Total number of post-click and post view sales. Sales are attributed within 30 days after a user clicks on a Criteo ad.
COS (Cost of Sale) Total cost (Cost) divided by the total revenue generated from post-click and post-view sales (Revenue)
Cost Total cost
Cost Per Conversion Total cost (Cost) divided by the total of post-click and post view sales (Conversions)
CPC Total cost (Cost) divided by the number of times that a Criteo ad was clicked (Clicks)
CPM Total cost (Cost) multiplied by 1000 then divided by the number of times a Criteo ad was displayed to a user (Impressions)
CTR Number of times a Criteo ad was displayed to a user (Impressions) divided by the number of times a Criteo ad was clicked (Clicks)
Exposed Users Number of distinct cookies that have seen at least one Criteo display
Impressions Number of times a Criteo ad was displayed to a user (aka: "displays")
Reach Number of distinct cookies that have seen at least one Criteo display (Exposed Users) divided by the number of distinct cookies Criteo had the opportunity to display an ad (Audience)
Revenue Total revenue generated from post-click and post-view sales. This number is computed based on the prices provided by your conversion trackers
ROAS Total revenue generated from post-click and post-view sales (Revenue) divided by the total cost (Cost)
Unique Click Through Conversions* Total number of unique post-click sales
Unique Click Through Revenue* Total revenue generated from unique post-click sales
Unique View Through Conversions* Total number of unique post-view sales. Post-view sales do not include sales from users who clicked an ad
Unique View Through Revenue* Total revenue generated from unique post-view sales
View Through Conversion Rate Total number of post-view sales within 24 hours after a user sees a Criteo ad (View through Conversions) divided by the number of times a Criteo ad was displayed to a user (Impressions)
View Through Conversions Total number of post-view sales within 24 hours after a user sees a Criteo ad. Post-view sales do not include sales from users who clicked an ad
View through Revenue Total revenue generated from post-view sales
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