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Facebook Metrics Deprecated on May 6th after Facebook 3.2 Update

There were metrics deprecated from Facebook:

Actions:

  • offsite_conversion
  • app_custom_event
  • offsite_conversion.add_to_cart
  • offsite_conversion.checkout
  • offsite_conversion.key_page_view
  • offsite_conversion.lead
  • offsite_conversion.other
  • Offsite_conversion.registration

Action Values:

  • offsite_conversion
  • offsite_conversion.add_to_cart
  • offsite_conversion.checkout
  • offsite_conversion.key_page_view
  • offsite_conversion.lead
  • offsite_conversion.other
  • Offsite_conversion.registration

Moved to Facebook Insights:

  • fans_by_locale
  • fans_by_country
  • fans_by_city

 

The great news is that we have been able to assign “obvious” replacements for all of them, with the exception of “Offsite Conversions”. For this metric - there was not one obvious replacement. We replaced it with the sum of all offsite custom pixels, which seems to be the best solution for the majority of agencies. Should this not be working for you, please reach out to support@ninjacat.io and our Customer Advocacy Team will work with you to find the best approach.

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