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Snapchat Dimensions and Metrics

This article contains a complete list of the available dimensions and metrics for the Snapchat network integration.

Dimensions

Campaign Name name of the campaign
Date  
Day of Month  
Day of Week  
Month of Year  
Week of Year (Sunday)  
Year  
Ad ID ID of the ad
Ad Name name of the ad
Ad Squad ID ID of the ad squad
Ad Squad Name name of the ad squad
Ad Type ad type
Campaign ID ID of the campaign

 

Metrics

GOOD TO KNOW

  • Unique metrics marked with an * will not be accurate when used with any aggregate "Date" dimension
  • The results for metric names in italics will be available after a 48–72 hour settling period
Android Installs number of Android App installs
Attachment Avg View Time Millis average Attachment View Time (in milliseconds)
Attachment Frequency average number of Attachment Views per user reached
Attachment Quartile 1 Long Form Video Views to 25%
Attachment Quartile 2 Long Form Video Views to 50%
Attachment Quartile 3 Long Form Video Views to 75%
Attachment Total View Time Millis Total Attachment View Time (in milliseconds)
Attachment Uniques* number of unique attachment impressions
Attachment View Completion Long Form Video Views to completion
Avg Position Screen Time Millis average view time for this story Ad Position (in milliseconds)
Avg Screen Time Millis average Top Snap view time across all impressions (in milliseconds)
Avg View Time Millis average Top Snap view time per user reached (in milliseconds)
Conversion Add Cart number of attributed "ADD_CART" conversion events
Conversion App Opens number of attributed "APP_OPEN" conversion events
Conversion Level Completes number of attributed "LEVEL_COMPLETE" conversion events
Conversion Page Views number of attributed "PAGE_VIEW" conversion events
Conversion Purchases number of attributed "PURCHASE" conversion events
Conversion Purchases Value
the value of attributed "PURCHASE" conversion events (using the Ad Account's currency)
Conversion Save number of attributed "SAVE" conversion events
Conversion Searches number of attributed "SEARCH" conversion events
Conversion Sign Ups number of attributed "SIGN_UP" conversion events
Conversion Start Checkout number of attributed "START_CHECKOUT" conversion events
Conversion View Content number of attributed "VIEW_CONTENT" conversion events
Conversion Add Billing number of attributed "ADD_BILLING" conversion events
CPM cost per 1000 impressions
CPV  
eCPI  
eCPSU  
Frequency the average number of impressions per user reached
Impressions impression count
iOS Installs number of iOS App Installs
Position Frequency the frequency for this story ad position
Position Impressions the impression number for this story ad position
Position Screen Time Millis the total view time in milliseconds for this story ad position
Position Swipe Up Percent† the swipe up rate for this story ad position
Position Uniques* the unique viewer numbers for this story ad position
Quartile 1 Video Views to 25%
Quartile 2 Video Views to 50%
Quartile 3 Video Views to 75%
Saves number of times a lens/filter was saved to Memories
Screen Time Millis total time spent on top Snap Ad in milliseconds
Shares number of times a lens/filter was shared in a Chat or Story
Spend amount spent
Story Completes number of times users viewed through to the last Snap of your Story Ad
Story Opens numver of times users tapped on the ad tile in the feed to view the Story Ad
Swipe Up Percent  
Swipes Swipe-Up count
Total Installs total number of App Installs
Uniques* number of unique impressions
Video Views
the total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap
View Completion Video Views to completion
VTR  

 

 

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