This article contains a complete list of the available dimensions and metrics for the Snapchat network integration.
Dimensions
| Campaign Name | name of the campaign |
| Date | |
| Day of Month | |
| Day of Week | |
| Month of Year | |
| Week of Year (Sunday) | |
| Year | |
| Ad ID | ID of the ad |
| Ad Name | name of the ad |
| Ad Squad ID | ID of the ad squad |
| Ad Squad Name | name of the ad squad |
| Ad Type | ad type |
| Campaign ID | ID of the campaign |
Metrics
GOOD TO KNOW
- Unique metrics marked with an * will not be accurate when used with any aggregate "Date" dimension
- The results for metric names in italics will be available after a 48–72 hour settling period
| Android Installs | number of Android App installs |
| Attachment Avg View Time Millis | average Attachment View Time (in milliseconds) |
| Attachment Frequency | average number of Attachment Views per user reached |
| Attachment Quartile 1 | Long Form Video Views to 25% |
| Attachment Quartile 2 | Long Form Video Views to 50% |
| Attachment Quartile 3 | Long Form Video Views to 75% |
| Attachment Total View Time Millis | Total Attachment View Time (in milliseconds) |
| Attachment Uniques* | number of unique attachment impressions |
| Attachment View Completion | Long Form Video Views to completion |
| Avg Position Screen Time Millis | average view time for this story Ad Position (in milliseconds) |
| Avg Screen Time Millis | average Top Snap view time across all impressions (in milliseconds) |
| Avg View Time Millis | average Top Snap view time per user reached (in milliseconds) |
| Conversion Add Cart | number of attributed "ADD_CART" conversion events |
| Conversion App Opens | number of attributed "APP_OPEN" conversion events |
| Conversion Level Completes | number of attributed "LEVEL_COMPLETE" conversion events |
| Conversion Page Views | number of attributed "PAGE_VIEW" conversion events |
| Conversion Purchases | number of attributed "PURCHASE" conversion events |
| Conversion Purchases Value |
the value of attributed "PURCHASE" conversion events (using the Ad Account's currency)
|
| Conversion Save | number of attributed "SAVE" conversion events |
| Conversion Searches | number of attributed "SEARCH" conversion events |
| Conversion Sign Ups | number of attributed "SIGN_UP" conversion events |
| Conversion Start Checkout | number of attributed "START_CHECKOUT" conversion events |
| Conversion View Content | number of attributed "VIEW_CONTENT" conversion events |
| Conversion Add Billing | number of attributed "ADD_BILLING" conversion events |
| CPM | cost per 1000 impressions |
| CPV | |
| eCPI | |
| eCPSU | |
| Frequency | the average number of impressions per user reached |
| Impressions | impression count |
| iOS Installs | number of iOS App Installs |
| Position Frequency | the frequency for this story ad position |
| Position Impressions | the impression number for this story ad position |
| Position Screen Time Millis | the total view time in milliseconds for this story ad position |
| Position Swipe Up Percent† | the swipe up rate for this story ad position |
| Position Uniques* | the unique viewer numbers for this story ad position |
| Quartile 1 | Video Views to 25% |
| Quartile 2 | Video Views to 50% |
| Quartile 3 | Video Views to 75% |
| Saves | number of times a lens/filter was saved to Memories |
| Screen Time Millis | total time spent on top Snap Ad in milliseconds |
| Shares | number of times a lens/filter was shared in a Chat or Story |
| Spend | amount spent |
| Story Completes | number of times users viewed through to the last Snap of your Story Ad |
| Story Opens | numver of times users tapped on the ad tile in the feed to view the Story Ad |
| Swipe Up Percent | |
| Swipes | Swipe-Up count |
| Total Installs | total number of App Installs |
| Uniques* | number of unique impressions |
| Video Views |
the total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap
|
| View Completion | Video Views to completion |
| VTR |
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