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Changes to DoubleClick for Publisher in NinjaCat 3.6.1 - January 28th



  • The following metrics have been ADDED (These have been renamed with “DP” in front so user’s don’t mistake them for generic cost or generic impressions.)
    • DP Impressions
    • DP Queries
    • DP Matched Queries
    • DP Cost
  • The following dimensions and metrics have been DEPRECATED
    • AD EXCHANGE THIRD PARTY FILL RATE.
    • MEDIATION IMPRESSIONS.
    • MEDIATION ESTIMATED REVENUE.
    • MEDIATION ECPM.
    • MEDIATION FILL RATE.
    • MEDIATION PASSBACKS.
    • AUDIENCE EXTENSION COST.
    • AGGREGATED DEMAND CHANNEL.
    • MEDIATION GROUP ID.
    • MEDIATION NETWORK.
    • MEDIATION NETWORK TAG.
    • AD SERVER CODE SERVED COUNT.
    • AD REQUEST SIZE.
    • VERIFIED ADVERTISER ID.
    • VERIFIED ADVERTISER NAME.
    • AD SERVER DOWNLOADED IMPRESSIONS
    • AD SERVER IMPRESSIONS





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