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Why can't I find Reach in Facebook Insights?

Facebook Insights has two metrics in their API that could be considered to be the "Reach" of your posts and pages:

Page Impressions Unique: The number of people who had any content from your Page or about your Page enter their screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more.

Post Impressions Unique: The number of people who had your Page's post enter their screen. Posts include statuses, photos, links, videos and more.

The problem lies in the fact that the Facebook Insights API only supports reporting on unique metrics in a 28-day interval, and we found that many agencies were reporting that these unique metrics often reported inaccurate data when compared with the numbers as seen in your Facebook account.

Since we would rather not report on inaccurate data, we have opted to not support any of the 28-day unique metrics from the Facebook Insights API.

The best alternative would be to use the non-unique version of the same metrics:

Page Impressions: The number of times any content from your Page or about your Page entered a person's screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more.

Post Impressions: The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more.

 

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