This article contains a complete list of all the available Dimensions and Metrics for our direct integration with CallRail V2 presented when selecting CallRail in the NinjaCat Template Builder. These Dimensions and Metrics are the fields delivered via the CallRail API and NOT the general list presented when selecting "Call Tracking" in the NinjaCat Template Builder.
Dimensions
| Name | Aggregates To | Description |
| Agent Email | Email of the agent involved in the call | |
| Answered | Whether the call was answered (true) or not answered (false). | |
| Business Phone Number | The phone number of the person or business who answered the call from the dialed tracking number. | |
| Call Highlights | Highlights from the call | |
| Call Summary | Summary of the call | |
| Call Type | Call Status | The type of call. One of abandoned, answered, in_progress, missed, outbound, voicemail, or voicemail_transcription. |
| Campaign | Campaign Name | The name of the campaign the call belongs to. |
| Company Id | The string id of the company the call belongs to. | |
| Company Name | The name of the company the source belongs to. | |
| Company Time Zone | The configure time zone of the company in CallRail. | |
| Created At | The date and time the call was created in the current timezone (ISO 8601 format) with an offset. | |
| Customer City | City | The customer’s city, based on the original assigned location of their phone number. |
| Customer Country | The customer’s country, based on the area code of their phone number. | |
| Customer Name | Caller Name | The customer’s name, as reported by Caller ID. |
| Customer Phone Number | Caller Number | The customer’s phone number (in E.164 format). |
| Customer State | The 2-character abbreviation for the customer’s state, based on the original assigned location of their phone number. | |
| Device Type | Either mobile or desktop, available for calls placed to Website (Session) trackers. | |
| Direction | Whether the call was inbound (from a customer to you) or outbound (from you to a customer). | |
| Fbclid | Fbclid parameter | |
| First Call | Whether or not the call is the caller’s first call to this company. | |
| Formatted Business Phone Number | The phone number of the person or business who answered the call from the dialed tracking number, formatted for display. | |
| Formatted Call Type | The type of call, formatted for display. | |
| Formatted Customer Location | The customer’s city and state formatted for display. | |
| Formatted Customer Name | The customer’s name with certain values stylized for display. | |
| Formatted Customer Name Or Phone Number | The name or phone number of the customer as reported by Caller ID, formatted for display. | |
| Formatted Customer Phone Number | The customer’s phone number formatted for display. | |
| Formatted Duration | The duration of the call formatted for display. | |
| Formatted Tracking Phone Number | The business’ tracking phone number for this call formatted for display. | |
| Formatted Tracking Source | The name of the call source formatted for display. | |
| Formatted Value | The value of the call assigned via the CallRail dashboard, formatted as currency or “–” if not set. | |
| Ga | GA parameter | |
| Gclid | Gclid parameter | |
| Good Lead Call Id | If provided, the id of the call that was originally scored as a good lead. | |
| Good Lead Call Time | If provided, the time of the call that was originally scored as a good lead. | |
| Hour Of Day | Hour of the day (derived from start time) | |
| Id | Unique identifier for the call. | |
| Keypad Entries | Keypad entries during the call | |
| Keywords | Keywords | The keywords the visitor searched for, if available for calls placed to Website (Session) trackers. Keywords only provided from paid ad sources. |
| Keywords Spotted | Keywords spotted during the call | |
| Landing Page Url | The URL the caller first landed on, available for calls placed to Website (Session) trackers. | |
| Last Requested Url | The URL of the active page at the time the call was placed, available for calls placed to Website (Session) trackers | |
| Lead Status | The current lead status of this caller (as of this call). One of good_lead, not_a_lead, previously_marked_good_lead, or null. | |
| Medium | The medium associated with the call. Most commonly “PPC”, “direct”, or “Organic”. | |
| Milestones | Milestone details | |
| Milestones First Touch | ||
| Milestones Last Touch | ||
| Milestones Lead Created | ||
| Milestones Qualified | ||
| Msclkid | Msclkid parameter | |
| Note | Any text notes to associate with this call. | |
| Prior Calls | The number of times this company received a call from this customer prior to this call. If this is the first call from the customer, prior_calls will be 0. | |
| Recording | Recording URL | A URL pointing to the calls/recording api endpoint. |
| Recording Duration | The length in seconds of the recording, if available. | |
| Recording Player | The URL for a stand-alone recording player for this call, if available. | |
| Referrer Domain | Referrer domain | |
| Referring Url | The URL that referred the caller to your website, available for calls placed to Website (Session) trackers. | |
| Source | The marketing source that led to the phone call. | |
| Source Name | The name of the tracking number within CallRail. | |
| Speaker Percent Agent | Percentage of speech by agent | |
| Speaker Percent Customer | Percentage of speech by customer | |
| Start Time | Call Time | The date and time the call started in the current timezone (ISO 8601 format) with an offset. |
| Tags | Any tags which have been applied to this call. | |
| Timeline Url | URL of the call timeline | |
| Total Calls | The total number of calls received from a customer phone number. | |
| Tracker Id | If provided, only return calls to this specific tracking number. | |
| Tracking Phone Number | Tracking Number | The business’ tracking phone number for this call (in E.164 format). |
| Utm Campaign | UTM campaign parameter | |
| Utm Content | UTM content parameter | |
| Utm Medium | UTM medium parameter | |
| Utm Source | UTM source parameter | |
| Utm Term | UTM term parameter | |
| Utma | UTMA parameter | |
| Utmb | UTMB parameter | |
| Utmc | UTMC parameter | |
| Utmv | UTMV parameter | |
| Utmz | UTMZ parameter | |
| Value | A number representing the value of this call. | |
| Voicemail | Whether the call ended with a voicemail (true) or not (false). | |
| Waveforms | Only present if the call was recorded. Contains the URLs of two images representing the volume of the call over time. |
Metrics
| Name | Aggregates To | Description |
| Answered Call Count | Answered Calls | Count of answered calls |
| Call Count | Calls | Total count of calls |
| Current Customers | ||
| Duration | Call Duration | The duration of the call in seconds. |
| Lead Count | Count of leads created | |
| Missed Call % | ||
| Missed Calls | Missed Calls | |
| Voicemail Count |
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