What's New for the week of March 11th, 2024?
Linkedin Updates
We’re excited to announce a number of changes to Linkedin Dimensions and Metrics. Those metrics and dimensions are the following:
* Prospect Video Metrics
* Linkedin Conversion Types, including Conversion Name, Conversion Type, Conversion Website Post View and Click, and Conversion Values
Facebook Ads New URL Dimensions
We’re excited to release the Ad Preview URL for the Facebook Ad Preview Service. The two dimensions will be Ad Image URL and Ad Preview URL.
Ad Image URL will be the new image hosted by NinjaCat. A nice feature of this dimension is that one can use the display as Image display type and display the image directly in reports and templates
Ad Preview URL is the iframed HTML ad from Facebook. The benefit of this dimension is that if the user clicks on it, they’ll be able to interact with the ad directly in the Dashboard page.
New Integration: Marchex Marketing Edge!
We’re excited to announce our native integration for Marchex Marketing Edge! Marchex Marketing Edge is a call tracking provider. Because it is stand-alone, it has additional dimensions and metrics specific to Marchex not found in our general Call Tracking provider type.
New Integration: CallRail!
We’re excited to announce our native integration for CallRail! CallRail is a call tracking provider. Because it is stand-alone, it has additional dimensions and metrics specific to CallRail not found in our general Call Tracking provider type. No migration is needed if your customers are using the existing Call Tracking provider for the time being. Existing templates can continue to use Call Tracking, but moving forward, customers should use the specific native CallRail integration because they’ll gain access to the latest features of the CallRail API.
New Integration: CallTrackingMetrics!
We’re excited to announce our native integration for CallTrackingMetrics! CallTrackingMetrics is a call tracking provider. Because it is stand-alone, it has additional dimensions and metrics specific to CallTrackingMetrics not found in our general Call Tracking provider type. No migration is needed if your customers are using the existing Call Tracking provider for the time being. Existing templates can continue to use Call Tracking, but moving forward, customers should use the specific native CallTrackingMetrics integration because they’ll gain access to the latest features of the CallTrackingMetrics API.
Hubspot Source Dimension
We’re excited to share that we’ve updated Hubspot with the Source dimensions.
TikTok Ad Preview Dimensions
We’re excited to release Ad Preview URL for TikTok Ads. Similar to the Facebook version, new dimensions are added with Playable URL and Image URL.
Playable URL will be a link directly to the target TikTok ad, and the user can play the ad on the Dashboard page.
Image URL will take a screenshot of the ad (whatever is showing at 1 second into the video) for use in reports. Display as Image should work in the reports or dashboard, just as it does for the Facebook dimensions.
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