What's New for the week of February 26th, 2024?

Ad Preview Service

We’re excited to announce Ad Preview Service support for Images! This service has been enhanced so that we now can make a request for an Ad Preview from networks like Facebook and save those HTML Ad Previews as Images. Once saved, those ad Images will be saved forever. It’s important to note that the real customer-facing portion of this, specifically an Ad Image URL (type URL) dimension will be coming in early March. This is an exciting service that we can continue to extend in all sorts of directions.

Automatic Backfills for Data Cloud!

We’ve made a major enhancement to Data Cloud with a feature called Automatic Backfill! Early Data Ship customers who added new customers to their EDR networks (TradeDesk and DV360, specifically) were complaining that we had no good way of sending only data for the new customers, as opposed to sending them 2 years worth of data for every customer that they have. When you consider they’re adding and removing customers frequently, and receiving an enormous backfill every time is costly to them, we needed to solve this problem.
Automatic Backfill triggers when a new advertiser account is associated with a network. We’ll pull down only data for that advertiser ID and fill in only the date gaps that have no data. It turns our backfill process from a sledgehammer into a scalpel.

 

Integration Field Updates!

We have released exciting updates to the fields available for a few integrations:

New Facebook Dimensions!

We’ve released about a dozen new fields into the Facebook Ads integration! The list of additional dimensions added are:

Ad Preview Shareable Link

Ad Set Promoted Object

Ad Status

Creative Image URL

Creative Link URL

Creative Name

Creative Object Type

Creative Object URL

Creative Status

Creative Title

Video Continuous 2 Sec. Watched Actions

Snapchat Conversion Types

We’re excited to announce that we’ve added conversion types to Snapchat. Specifically, we now have name_conversion and count_conversion. This is the Social Platform conversion breakdown.

We've added:

Conversion Name

Conversions Count

TikTok Conversion Types

In addition to Pinterest and Snapchat Conversion types, we've also implemented TikTok Conversion types. Specifically, count_conversion, value_conversion, name_conversion, and type conversion.

We've added:

Conversion Name

Conversions Count

Conversions Revenue

Pinterest Conversions Types and Mets/Dims

We’ve implemented Pinterest Conversion Types, specifically, name_conversion, count_conversion, and value_conversion. In addition, we’ve added:

Ad Name

Click-through conversions (Add to cart)

Click-through conversions (App install)

Click-through conversions (Category view)

Click-through conversions (Checkout)

Click-through conversions (Custom)

Click-through conversions (Lead)

Click-through conversions (Page visit)

Click-through conversions (Signup)

Click-through conversions (Unknown)

Click-through conversions (Watch video)

Click-through conversions (Website search)

Click-through order quantity (Checkout)

Click-through order value (Checkout)

Click-through value (Add to cart)

Click-through value (App install)

Click-through value (Category view)

Click-through value (Custom)

Click-through value (Lead)

Click-through value (Page visit)

Click-through value (Signup)

Click-through value (Unknown)

Click-through value (Watch video)

Click-through value (Website search)

Conversion ID

Conversion Name

Conversion quantity from add to cart - clicks

Conversion quantity from add to cart - engagements

Conversion quantity from add to cart - views

Conversion quantity from custom - clicks

Conversion quantity from custom - engagements

Conversion quantity from custom - views

Conversion quantity from lead - clicks

Conversion quantity from lead - engagements

Conversion quantity from lead - views

Conversion quantity from page visit - clicks

Conversion quantity from page visit - views

Conversion quantity from page visits

Conversion quantity from search - clicks

Conversion quantity from search - engagements

Conversion quantity from search - views

Conversion quantity from signup - clicks

Conversion quantity from signup - engagements

Conversion quantity from signup - views

Conversion quantity from unknown - clicks

Conversion quantity from unknown - engagements

Conversion quantity from unknown - views

Conversion quantity from view category - clicks

Conversion quantity from view category - engagements

Conversion quantity from view category - views

Conversion quantity from watch video - clicks

Conversion quantity from watch video - engagements

Conversion quantity from watch video - views

Conversion Source

Conversions (App install)

Conversions (Checkout)

Conversions (Custom)

Conversions (Lead)

Conversions (Page visit)

Conversions (Signup)

Conversions Count

Conversions Value

Engagement conversions (Add to cart)

Engagement conversions (App install)

Engagement conversions (Category view)

Engagement conversions (Checkout)

Engagement conversions (Custom)

Engagement conversions (Lead)

Engagement conversions (Page visit)

Engagement conversions (Signup)

Engagement conversions (Unknown)

Engagement conversions (Watch video)

Engagement conversions (Website search)

Engagement order quantity (Checkout)

Engagement order value (Checkout)

Engagement value (Add to cart)

Engagement value (App install)

Engagement value (Category view)

Engagement value (Custom)

Engagement value (Lead)

Engagement value (Page visit)

Engagement value (Signup)

Engagement value (Unknown)

Engagement value (Watch video)

Engagement value (Website search)

In-app click-through conversions (Add to cart)

In-app click-through conversions (App install)

In-app click-through conversions (Checkout)

In-app click-through conversions (Signup)

In-app click-through conversions (Unknown)

In-app click-through conversions (Website search)

In-app click-through order value (Add to cart)

In-app click-through order value (App install)

In-app click-through order value (Checkout)

In-app click-through order value (Signup)

In-app click-through order value (Unknown)

In-app click-through order value (Website search)

In-app conversions (Add to cart)

In-app conversions (App install)

In-app conversions (Checkout)

In-app conversions (Signup)

In-app conversions (Unknown)

In-app conversions (Website search)

In-app engagement conversions (Add to cart)

In-app engagement conversions (App install)

In-app engagement conversions (Checkout)

In-app engagement conversions (Signup)

In-app engagement conversions (Unknown)

In-app engagement conversions (Website search)

In-app engagement order value (Add to cart)

In-app engagement order value (App install)

In-app engagement order value (Checkout)

In-app engagement order value (Signup)

In-app engagement order value (Unknown)

In-app engagement order value (Website search)

In-app order value (Add to cart)

In-app order value (App install)

In-app order value (Checkout)

In-app order value (Signup)

In-app order value (Unknown)

In-app order value (Website search)

In-app view-through conversions (Add to cart)

In-app view-through conversions (App install)

In-app view-through conversions (Checkout)

In-app view-through conversions (Signup)

In-app view-through conversions (Unknown)

In-app view-through conversions (Website search)

In-app view-through order value (Add to cart)

In-app view-through order value (App install)

In-app view-through order value (Checkout)

In-app view-through order value (Signup)

In-app view-through order value (Unknown)

In-app view-through order value (Website search)

Offline click-through conversions (Checkout)

Offline click-through conversions (Custom)

Offline click-through conversions (Lead)

Offline click-through conversions (Signup)

Offline click-through conversions (Unknown)

Offline click-through order value (Checkout)

Offline click-through order value (Custom)

Offline click-through order value (Lead)

Offline click-through order value (Signup)

Offline click-through order value (Unknown)

Offline conversions (Checkout)

Offline conversions (Custom)

Offline conversions (Lead)

Offline conversions (Signup)

Offline conversions (Unknown)

Offline engagement conversions (Checkout)

Offline engagement conversions (Custom)

Offline engagement conversions (Lead)

Offline engagement conversions (Signup)

Offline engagement conversions (Unknown)

Offline engagement order value (Checkout)

Offline engagement order value (Custom)

Offline engagement order value (Lead)

Offline engagement order value (Signup)

Offline engagement order value (Unknown)

Offline order value (Checkout)

Offline order value (Custom)

Offline order value (Lead)

Offline order value (Signup)

Offline order value (Unknown)

Offline view-through conversions (Checkout)

Offline view-through conversions (Custom)

Offline view-through conversions (Lead)

Offline view-through conversions (Signup)

Offline view-through conversions (Unknown)

Offline view-through order value (Checkout)

Offline view-through order value (Custom)

Offline view-through order value (Lead)

Offline view-through order value (Signup)

Offline view-through order value (Unknown)

Order value (Checkout)

Value (App install)

Value (Custom)

Value (Signup)

View-through conversions (Add to cart)

View-through conversions (App install)

View-through conversions (Category view)

View-through conversions (Checkout)

View-through conversions (Custom)

View-through conversions (Lead)

View-through conversions (Page visit)

View-through conversions (Signup)

View-through conversions (Unknown)

View-through conversions (Watch video)

View-through conversions (Website search)

View-through order quantity (Checkout)

View-through order value (Checkout)

View-through value (Add to cart)

View-through value (App install)

View-through value (Category view)

View-through value (Custom)

View-through value (Lead)

View-through value (Page visit)

View-through value (Signup)

View-through value (Unknown)

View-through value (Watch video)

View-through value (Website search)

Web click-through conversions (Add to cart)

Web click-through conversions (Category view)

Web click-through conversions (Checkout)

Web click-through conversions (Custom)

Web click-through conversions (Lead)

Web click-through conversions (Page visit)

Web click-through conversions (Signup)

Web click-through conversions (Unknown)

Web click-through conversions (Watch video)

Web click-through conversions (Website search)

Web click-through order value (Add to cart)

Web click-through order value (Category view)

Web click-through order value (Checkout)

Web click-through order value (Custom)

Web click-through order value (Lead)

Web click-through order value (Page visit)

Web click-through order value (Signup)

Web click-through order value (Unknown)

Web click-through order value (Watch video)

Web click-through order value (Website search)

Web conversions (Add to cart)

Web conversions (Category view)

Web conversions (Checkout)

Web conversions (Custom)

Web conversions (Lead)

Web conversions (Page visit)

Web conversions (Signup)

Web conversions (Unknown)

Web conversions (Watch video)

Web conversions (Website search)

Web engagement conversions (Add to cart)

Web engagement conversions (Category view)

Web engagement conversions (Checkout)

Web engagement conversions (Custom)

Web engagement conversions (Lead)

Web engagement conversions (Page visit)

Web engagement conversions (Signup)

Web engagement conversions (Unknown)

Web engagement conversions (Watch video)

Web engagement conversions (Website search)

Web engagement order value (Add to cart)

Web engagement order value (Category view)

Web engagement order value (Checkout)

Web engagement order value (Custom)

Web engagement order value (Lead)

Web engagement order value (Page visit)

Web engagement order value (Signup)

Web engagement order value (Unknown)

Web engagement order value (Watch video)

Web engagement order value (Website search)

Web order value (Add to cart)

Web order value (Category view)

Web order value (Checkout)

Web order value (Custom)

Web order value (Lead)

Web order value (Page visit)

Web order value (Signup)

Web order value (Unknown)

Web order value (Watch video)

Web order value (Website search)

Web view order value (Lead)

Web view-through conversions (Add to cart)

Web view-through conversions (Category view)

Web view-through conversions (Checkout)

Web view-through conversions (Custom)

Web view-through conversions (Lead)

Web view-through conversions (Page visit)

Web view-through conversions (Signup)

Web view-through conversions (Unknown)

Web view-through conversions (Watch video)

Web view-through conversions (Website search)

Web view-through order value (Add to cart)

Web view-through order value (Category view)

Web view-through order value (Checkout)

Web view-through order value (Custom)

Web view-through order value (Page visit)

Web view-through order value (Signup)

Web view-through order value (Unknown)

Web view-through order value (Watch video)

Web view-through order value (Website search)