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How to use filters for AdWords campaigns, adgroups, ads, and/or keywords

The Google AdWords widgets available in your templates offer a filter tab that allows you to customize your data even further. At the highest level of the AdWords widgets, the Account Performance widget, you can see in the filters section that you are able to filter your data by Search or Display network data. This filter is available on all the PPC widgets in your template.


As you bring in more specific filters for your AdWords data, such as Ad Performance, Ad Group Performance, Campaign Performance, and Keyword Performance, you are offered the ability to also filter by these specific dynamics of AdWords.

Filtering by Ad Performance, Ad Group Performance, or Keyword Performance

By default, the Ad Performance widget will report on all ads in your client's AdWords account. If there are only specific ads you wish to show, you can set a filter using the Filters tab in the Ad Performance widget.

Within the Filters tab of the Ad Performance widget, you can identify the specific Campaign(s) and Ad Group(s) Ads should be pulled from that will show up in your reports. Simply listed the Ad Group names and/or Campaign names your chosen ads are associated with and list them in the designated boxes 1 name per line.


You can follow these same steps if you wish to display specific Ad Groups using the Ad Group Performance widget


You can also follow these same steps for the Keyword Performance widget. Establishing which specific campaigns and/or adgroups in the Keyword Performance widget will only display keywords from the campaigns and/or adgroups you've selected.


Filtering by Campaign Performance

By default, the Campaign Performance widget will report on all campaigns in your client's AdWords account. If there are only specific campaigns you wish to show, you can set a filter using the Filters tab in the Campaign Performance widget.

Within the Filters tab of the Campaign Performance widget, you can identify the specific Campaign(s) that should be pulled to show in your reports. Simply listed the Campaign names you wish to show and list them in the designated boxes 1 name per line.


A Few Important Items To Note

  • If you need to filter your AdWords data because you do not want to show any disabled or paused campaigns. You do not need to set the filters that are displayed above. Simply go to the Template Properties tab of your template and turn the "All Status Reporting" switch "Off". This will set your template to only bring in data from active campaigns.
  • Setting filters will make your template client specific, meaning you will only be able to run reports based on this template for the client you set filters for. For example, if you set filters in your template showing specific campaigns for client A, and then use this same template for client B, the system will not recognize any of client A's campaigns in client B's data so no data will show up in your filtered widgets. If you plan on filtering your data, it is important to update the template name of your template in the Template Properties as a template designated for your specific client. You can always make a copy of your client specific template and update the filters by simply deleting and/or placing in new campaigns and/or adgroups that relate to your chosen client.
  • It has been mentioned above but we must stress any filter put into place must match the exact spelling and spacing of the campaign and/or adgroup name that is in your AdWords account. If 1 character or space is off, the filter will not work and the widget will show no data.

If you have any questions or need some help setting up your filters, please contact support by clicking on the Support button in the top right hand corner of your NinjaCat account.

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