Establishing guidelines or standards for naming conventions and tracking URLs is crucial for maintaining consistency and ensuring the effectiveness of your reporting and minimize filtering.
Here are some steps and considerations for setting up these guidelines:
Determine Your Naming Format:
Decide on a standardized format for naming your campaigns, channels, and other tracking elements. This format should be clear and informative. For example, you could use a combination of date, campaign type, and campaign name.
Create specific naming conventions for different elements:
Campaigns: Consider including the date, platform/channel, campaign type, and a brief description. Campaign name is the easiest thing to filter on in NinjaCat so be specific and consistent.
For instance, "09-2023_Facebook_LeadGeneration_FallSale."
- Ad Sets/Ad Groups: Follow a similar format with added information, such as ad set name, targeting options, and budget details.
- Keywords/Ads: Include information like keyword variations, ad copy, and ad creative details.
Channel or Campaign Specific Guidelines:
Different channels or campaigns may have unique requirements. Develop guidelines tailored to each channel or campaign type, specifying which elements to include in the names.
Parameterization in Tracking URLs:
Establish a consistent approach to parameterize your tracking URLs. Ensure that the UTM parameters you use for tracking are named clearly and consistently across all campaigns and platforms. For instance, "utm_source," "utm_medium," and "utm_campaign" should always be used consistently.
Document Your Standards:
Create a document that outlines your naming conventions and tracking URL guidelines.
Training and Communication:
Train your team members to ensure that everyone understands and follows them.
Consistency in naming conventions and tracking URLs will not only improve your reporting and analysis but also save time and reduce the risk of errors in your marketing efforts. It's an essential part of maintaining an organized and efficient marketing operation.