his article contains a complete list of all the available Dimensions and Metrics for the Amazon DSP direct network integration.
Dimensions
- Dimension names in Italics are mapped to automatically aggregate with other similar networks present in the same data widget
| Name |
| Account |
| Currency |
| Data Source |
| Date |
| Day of Month |
| Day of Week |
| External Id |
| Month of Year |
| Network |
| Quarter |
| Row # |
| System Account ID |
| Week of Year (Sunday) |
| Year |
| Amazon Standard Id |
| Asin Conversion Type |
| Brand Name |
| Browser |
| Browser Type |
| Browser Version |
| city |
| Conversion Source Attribution Type |
| Conversion Source Name |
| Conversion Source Owner |
| Conversion Source Scaled |
| Country |
| Creative |
| Creative Name |
| Creative Size |
| Creative Type |
| Deal |
| Deal Type |
| Designated Market Area Code |
| Designated Market Area Name |
| Device |
| Device Type |
| DMA |
| Environment |
| Environment Type |
| Featured ASIN |
| Line Item Type |
| Operating System |
| Order |
| Parent ASIN |
| Placement Name |
| Postal Code |
| Placement Size |
| Product Category |
| Product Group |
| Product Name |
| Product Sub Category |
| Report Granularity |
| Site |
| Site Name |
| Supply |
| Supply Source Name |
| Targeting Method |
Metrics
| Name |
| Total Impressions to Add-To-Carts |
| "Store Locator Page" Conversions |
| "Store Locator Page" Conversions CPA |
| "Store Locator Page" Conversions CVR |
| "Thank You Page" Conversions |
| "Thank You Page" Conversions CPA |
| "Thank You Page" Conversions CVR |
| 3rd Party Fee: Automotive |
| 3rd Party Fee: Automotive Absorbed |
| 3rd Party Fee: Com Score |
| 3rd Party Fee: Com Score Absorbed |
| 3rd Party Fee: CPM1 |
| 3rd Party Fee: CPM1 Absorbed |
| 3rd Party Fee: CPM2 |
| 3rd Party Fee: CPM2 Absorbed |
| 3rd Party Fee: CPM3 |
| 3rd Party Fee: CPM3 Absorbed |
| 3rd Party Fee: Double Verify |
| 3rd Party Fee: Double Verify Absorbed |
| 3rd Party Fee: Doubleclick Campaign Manager |
| 3rd Party Fee: Doubleclick Campaign Manager Absorbed |
| 3rd Party Fee: Integral Ad Science |
| 3rd Party Fee: Integral Ad Science Absorbed |
| 3rd Party Fees: Total |
| Accept Pixel CVR |
| Agency Fee |
| Amazon Audience Fee |
| Amazon Platform Fee |
| Application Pixel Conversions |
| Application Pixel Conversions CPA |
| Application Pixel Conversions CVR |
| ASIN AtC |
| AtCR |
| AtL |
| AtLR |
| Banner Interaction |
| Banner Interaction CPA |
| Banner Interaction CVR |
| Brand Halo: Add To Cart |
| Brand Halo: Add-To-List |
| Brand Halo: Click-Through Add To Cart |
| Brand Halo: Click-Through Add-To-List |
| Brand Halo: Click-Through Detail Page Views |
|
Brand Halo: Click-Through New "Subscribe And Save" Conversions
|
| Brand Halo: Click-Through New-To-Brand Purchases |
| Brand Halo: Click-Through Product Review Page Views |
| Brand Halo: Click-Through Purchases |
| Brand Halo: Detail Page Views |
| Brand Halo: Impressions to Add To Cart |
| Brand Halo: Impressions to Add-To-List |
| Brand Halo: Impressions to Detail Page Views |
|
Brand Halo: Impressions to New "Subscribe And Save" Conversions
|
| Brand Halo: Impressions to New-To-Brand Purchases |
| Brand Halo: Impressions to Product Review Page Views |
| Brand Halo: Impressions to Purchases |
| Brand Halo: New "Subscribe And Save" Conversions |
| Brand Halo: New-To-Brand Purchases |
| Brand Halo: Percent Of Purchases New-To-Brand |
| Brand Halo: Product Review Page Views |
| Brand Halo: Purchases |
| Brand Halo: Total New-To-Brand Sales |
| Brand Halo: Total New-To-Brand Units Sold |
| Brand Halo: Total Sales |
| Brand Halo: Total Units Sold |
| Brand Search CPA |
| Brand Search Rate |
| Brand Search14d |
| Brand Store Engagement1 |
| Brand Store Engagement1 CPA |
| Brand Store Engagement1 CVR |
| Brand Store Engagement2 |
| Brand Store Engagement2 CPA |
| Brand Store Engagement2 CVR |
| Brand Store Engagement3 |
| Brand Store Engagement3 CPA |
| Brand Store Engagement3 CVR |
| Brand Store Engagement4 |
| Brand Store Engagement4 CPA |
| Brand Store Engagement4 CVR |
| Brand Store Engagement5 |
| Brand Store Engagement5 CPA |
| Brand Store Engagement5 CVR |
| Brand Store Engagement6 |
| Brand Store Engagement6 CPA |
| Brand Store Engagement6 CVR |
| Brand Store Engagement7 |
| Brand Store Engagement7 CPA |
| Brand Store Engagement7 CVR |
| Click On Redirect |
| Click On Redirect CPA |
| Click On Redirect CVR |
| Click Throughs |
| Click-Through "Store Locator Page" Conversions |
| Click-Through "Thank You Page" Conversions |
| Click-Through Accept Pixel Conversions |
| Click-Through Application Pixel Conversions |
| Click-Through AtC |
| Click-Through Atl |
| Click-Through Banner Interaction |
| Click-Through Brand Search |
| Click-Through Brand Store Engagement1 |
| Click-Through Brand Store Engagement2 |
| Click-Through Brand Store Engagement3 |
| Click-Through Brand Store Engagement4 |
| Click-Through Brand Store Engagement5 |
| Click-Through Brand Store Engagement6 |
| Click-Through Brand Store Engagement7 |
| Click-Through Click On Redirect |
| Click-Through Combined Purchases |
| Click-Through Decline Pixel Conversions |
| Click-Through Detail Page Views |
| Click-Through Downloaded Video Plays |
| Click-Through Drop Down Selection |
| Click-Through Email Pixel Interaction |
| Click-Through Email Pixel Load |
| Click-Through Game Interaction |
| Click-Through Game Load |
| Click-Through Homepage Visit |
| Click-Through Marketing Landing Page Conversions |
| Click-Through Mashup "Clip Coupon" Clicks |
| Click-Through Mashup "Shop Now" Clicks |
| Click-Through Mashup "Subscribe And Save" Conversions |
| Click-Through Mashup Add-To-Cart |
| Click-Through Mashup Add-To-Wishlist |
| Click-Through Mashup Backup Image Conversions |
| Click-Through Mashup Click-To-Page |
| Click-Through Message Sent |
| Click-Through Mobile App First Start |
| Click-Through New "Subscribe And Save" Conversions |
| Click-Through New-To-Brand Purchases |
| Click-Through Off Amazon |
| Click-Through Off Amazon Purchases |
| Click-Through Player Trailers |
| Click-Through PRPV |
| Click-Through Purchase Button Conversions |
| Click-Through Purchases |
| Click-Through Referrals |
| Click-Through Registration Confirm Page Conversions |
| Click-Through Registration Form Conversions |
| Click-Through Rentals |
| Click-Through Shopping Cart Adds |
| Click-Through Sign-Up Page Conversions |
| Click-Through Sign-Ups |
| Click-Through Submit Button Conversions |
| Click-Through Subscribes |
| Click-Through Subscription Button Conversions |
| Click-Through Success Page Conversions |
| Click-Through Survey Finishes |
| Click-Through Survey Starts |
| Click-Through Total New-To-Brand Purchases |
| Click-Through Video Downloads |
| Click-Through Video End |
| Click-Through Video Started Conversions |
| Click-Through Video Streams |
| Click-Through Watchlist Add |
| Click-Through Widget Interactions |
| Click-Through Widget Load Conversions |
| Combined ECPP |
| Combined ERPM |
| Combined Product Sales |
| Combined Purchase Rate |
| Combined Purchases |
| Combined ROAS |
| Combined Units Sold |
| Cost Per Accept Pixel Conversion |
| Count (Unique Dimensions) |
| Creative Ad Id |
| Creative ID |
| CTR |
| Deal ID |
| Decline Pixel Conversions |
| Decline Pixel Conversions CPA |
| Decline Pixel Conversions CVR |
| Detail Page Views |
| Detail Page Views Rate |
| Downloaded Video Play Rate |
| Downloaded Video Plays |
| Drop Down Selection |
| Drop Down Selection CPA |
| Drop Down Selection CVR |
| E CPAtc14d |
| E CPAtl14d |
| ECP: New "Subscribe And Save" Conversions |
| ECPC |
| ECPDPV |
| ECPDVP |
| ECPM |
| ECPP |
| ECPPRPV |
| ECPPT |
| ECPR |
| ECPVC |
| ECPVD |
| ECPVS |
| Email Pixel Interaction |
| Email Pixel Interaction CPA |
| Email Pixel Interaction CVR |
| Email Pixel Load |
| Email Pixel Load CPA |
| Email Pixel Load CVR |
| ERPM |
| Game Interaction |
| Game Interaction CPA |
| Game Interaction CVR |
| Game Load |
| Game Load CPA |
| Game Load CVR |
| Gross Click Throughs |
| Gross Impressions |
| Homepage Visit |
| Homepage Visit CPA |
| Homepage Visit CVR |
| Impressions |
| Impressions to "Store Locator Page" Conversions |
| Impressions to "Thank You Page" Conversions |
| Impressions To Accept Pixel Conversions |
| Impressions to Application Pixel Conversion |
| Impressions to AtC |
| Impressions to Atl |
| Impressions to Banner Interaction |
| Impressions to Brand Search |
| Impressions To Brand Store Engagement1 |
| Impressions To Brand Store Engagement2 |
| Impressions To Brand Store Engagement3 |
| Impressions To Brand Store Engagement4 |
| Impressions To Brand Store Engagement5 |
| Impressions To Brand Store Engagement6 |
| Impressions To Brand Store Engagement7 |
| Impressions to Click On Redirect |
| Impressions To Combined Purchases |
| Impressions to Decline Pixel Conversions |
| Impressions to Detail Page Views |
| Impressions to Downloaded Video Plays |
| Impressions to Drop Down Selection |
| Impressions to Email Pixel Interaction |
| Impressions to Email Pixel Load |
| Impressions to Game Interaction |
| Impressions to Game Load |
| Impressions to Homepage Visit |
| Impressions to Marketing Landing Page Conversions |
| Impressions to Mashup "Clip Coupon" Clicks |
| Impressions to Mashup "Shop Now" Clicks |
| Impressions to Mashup "Subscribe And Save" Conversions |
| Impressions to Mashup Add-To-Cart |
| Impressions to Mashup Add-To-Wishlist |
| Impressions To Mashup Backup Image Conversions |
| Impressions To Mashup Click-To-Page |
| Impressions to Message Sent |
| Impressions to Mobile App First Start |
| Impressions to New "Subscribe And Save" Conversions |
| Impressions to New-To-Brand Purchases |
| Impressions to Off Amazon |
| Impressions to Off Amazon Purchases |
| Impressions to Play Trailers |
| Impressions to PRPV |
| Impressions to Purchase Button Conversions |
| Impressions to Purchases |
| Impressions to Referral |
| Impressions to Registration Confirm Page Conversions |
| Impressions to Registration Form Conversions |
| Impressions to Rentals |
| Impressions to Shopping Cart Adds |
| Impressions to Sign-Up |
| Impressions to Sign-Up Page Conversions |
| Impressions to Submit Button Conversions |
| Impressions to Subscribes |
| Impressions to Subscription Button Conversions |
| Impressions to Success Page Conversions |
| Impressions to Survey Finishes |
| Impressions to Survey Starts |
| Impressions to Total New-To-Brand Purchases |
| Impressions To Video Completed Conversions |
| Impressions to Video Downloads |
| Impressions To Video Started Conversions |
| Impressions to Video Streams |
| Impressions to Watchlist Add |
| Impressions to Widget Interactions |
| Impressions to Widget Load Conversions |
| Interval End |
| Interval Start |
| Invalid Click Throughs |
| Invalid Click Throughs Rate |
| Invalid Impression Rate |
| Invalid Impressions |
| Line Item Budget |
| Line Item End Date |
| Line Item Start Date |
| Marketing Landing Page Conversions |
| Marketing Landing Page Conversions CPA |
| Marketing Landing Page Conversions CVR |
| Mashup "Clip Coupon" Clicks |
| Mashup "Clip Coupon" Clicks CPA |
| Mashup "Clip Coupon" Clicks CVR |
| Mashup "Shop Now" Clicks |
| Mashup "Shop Now" Clicks CPA |
| Mashup "Shop Now" Clicks CVR |
| Mashup "Subscribe And Save" Conversions |
| Mashup "Subscribe And Save" Conversions CPA |
| Mashup "Subscribe And Save" Conversions CVR |
| Mashup Add-To-Cart |
| Mashup Add-To-Cart Click CVR |
| Mashup Add-To-Cart CPA |
| Mashup Add-To-Wishlist |
| Mashup Add-To-Wishlist CPA |
| Mashup Add-To-Wishlist CVR |
| Mashup Backup Image Conversions |
| Mashup Backup Image Conversions CPA |
| Mashup Backup Image Conversions CVR |
| Mashup Click-To-Page |
| Mashup Click-To-Page CPA |
| Mashup Click-To-Page CVR |
| Max Expected Latency Hours |
| Measurable Impressions |
| Measurable Rate |
| Message Sent |
| Message Sent CPA |
| Message Sent CVR |
| Mobile App First Start CVR |
| Mobile App First Starts |
| Mobile App First Starts CPA |
| New "Subscribe And Save" Conversions |
| New "Subscribe And Save" Conversions Rate |
| New-To-Brand ECPP |
| New-To-Brand ERPM |
| New-To-Brand Product Sales |
| New-To-Brand Purchase Rate |
| New-To-Brand Purchases |
| New-To-Brand ROAS |
| New-To-Brand Units Sold |
| Off Amazon Conversions |
| Off Amazon CPA |
| Off Amazon CVR |
| Off Amazon ECPP |
| Off Amazon ERPM |
| Off Amazon Product Sales |
| Off Amazon Purchase Rate |
| Off Amazon Purchases |
| Off Amazon ROAS |
| Off Amazon Units Sold |
| Order Budget |
| Order End Date |
| Order Start Date |
| Percent Of Purchases New-To-Brand |
| Play Trailer Rate |
| PRPV |
| PRPVR |
| Purchase Button Conversions |
| Purchase Button Conversions CPA |
| Purchase Button Conversions CVR |
| Purchase Rate |
| Purchases |
| Referral CPA |
| Referral CVR |
| Referrals |
| Registration Confirm Page Conversions |
| Registration Confirm Page Conversions CPA |
| Registration Confirm Page Conversions CVR |
| Registration Form Conversions |
| Registration Form Conversions CPA |
| Registration Form Conversions CVR |
| Rental Rate |
| Rentals |
| ROAS |
| Sales |
| Segment |
| Shopping Cart Adds |
| Shopping Cart Adds CPA |
| Shopping Cart Adds CVR |
| Sign-Up Page Conversions |
| Sign-Up Page Conversions CPA |
| Sign-Up Page Conversions CVR |
| Sign-Ups |
| Sign-Ups CPA |
| Sign-Ups CVR |
| Submit Button Conversions |
| Submit Button Conversions CPA |
| Submit Button Conversions CVR |
| Subscribe CPA |
| Subscribe CVR |
| Subscribes |
| Subscription Button Conversions |
| Subscription Button Conversions CPA |
| Subscription Button Conversions CVR |
| Success Page Conversion CPA |
| Success Page Conversion CVR |
| Success Page Conversions |
| Supply Cost |
| Survey Finish CPA |
| Survey Finish CVR |
| Survey Finishes |
| Survey Start CPA |
| Survey Start CVR |
| Survey Starts |
| Total "Detail Page" View CPA |
| Total "Detail Page" Views |
| Total "Detail Page" Views CVR |
| Total "Subscribe And Save" Subscription CPA |
| Total "Subscribe And Save" Subscription CVR |
| Total "Subscribe And Save" Subscriptions |
| Total Accept Pixel Conversions |
| Total Add-To-Cart CPA |
| Total Add-To-Cart CVR |
| Total Add-To-Carts |
| Total Add-To-List CPA |
| Total Add-To-List CVR |
| Total Add-To-Lists |
| Total Click-Through "Detail Page" Views |
| Total Click-Through "Subscribe And Save" Subscription |
| Total Click-Through Add-To-Carts |
| Total Click-Through Add-To-Lists |
| Total Click-Through PRPV |
| Total Click-Through Purchases |
| Total Cost |
| Total ECPP |
| Total ECPPRPV |
| Total ERPM |
| Total Fee |
| Total Impressions to "Detail Page" View |
| Total Impressions to "Subscribe And Save" Subscription |
| Total Impressions to Add-To-List |
| Total Impressions to PRPV |
| Total Impressions to Purchases |
| Total New-To-Brand ECPP |
| Total New-To-Brand ERPM |
| Total New-To-Brand Product Sales |
| Total New-To-Brand Purchase Rate |
| Total New-To-Brand Purchases |
| Total New-To-Brand ROAS |
| Total New-To-Brand Units Sold |
| Total Percent Of Purchases New-To-Brand |
| Total Play Trailers |
| Total PRPV |
| Total PRPVR |
| Total Purchase Rate |
| Total Purchases |
| Total ROAS |
| Total Sales |
| Total Units Sold |
| Units Sold |
| Video Complete Events |
| Video Completed Conversions |
| Video Completed Conversions CPA |
| Video Completed Conversions CVR |
| Video Completion Rate |
| Video Download Rate |
| Video Downloads |
| Video First Quartile Events |
| Video Midpoint Events |
| Video Mute Events |
| Video Pause Events |
| Video Resume Events |
| Video Start Events |
| Video Started Conversions |
| Video Started Conversions CPA |
| Video Started Conversions CVR |
| Video Streams |
| Video Streams Rate |
| Video Third Quartile Events |
| Video Unmute Events |
| Viewability Rate |
| Viewable Impressions |
| Watchlist Adds |
| Watchlist Adds CPA |
| Watchlist Adds CVR |
| Widget Interaction CPA |
| Widget Interaction CVR |
| Widget Interactions |
| Widget Load Conversions |
| Widget Load Conversions CPA |
| Widget Load Conversions CVR |
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