Updated: January 31, 2023, to reflect additional Google My Business dimensions that are being deprecated.
We wanted to let you know about a change to NinjaCat’s Google My Business integration that occurred on February 6, 2023.
If you utilize Google My Business in NinjaCat, you will need to update your report widgets ahead to prevent any data discrepancies moving forward.
On February 6, Google My Business Network was renamed the "Google Business Profile" Network in NinjaCat.
Google recently rebranded Google My Business to “Google Business Profile.”
As such, the “Google My Business” Network was renamed “Google Business Profile” throughout the NinjaCat platform starting on February 6. This includes the network list, advertiser-level data source connections, and the template builder.
New "Google Business Profile" Metrics
As part of the upgrade, several new metrics have been added to the"Google Business Profile" integration and can be utilized in your reports. The metrics are:
- Business Conversations
- Business Bookings
- Business Food Orders
- Desktop Search Views
- Mobile Search Views
- Desktop Map Views
- Mobile Map Views
Deprecated "Google My Business" Metrics & Dimensions
Google also deprecated 25 metrics and dimensions as part of the "Google Business Profile" transition.
The metrics and dimensions below are no longer available in NinjaCat. If these are included within one of your widgets, the template builder now displays the field in red with "Deprecated" in the name.
As of February 6, 2023, these deprecated metrics display zeros.
If your reports feature any deprecated metrics or dimensions, please update your reporting widgets immediately to prevent data discrepancies.
The deprecated metrics are:
- Direct Queries
- Indirect Queries
- Chain Queries
- Photo Views - Merchant
- Photo Views - Customers
- Photo Counts - Merchant
- Photo Counts - Customers
- Call to Action Clicks
- Local Post Search Views
The deprecated dimensions are:
- Post Name
- Post Language Code
- Post Type
- Post Summary
- Post Search Url
- Post Event Title
- Post Event Start Date
- Post Event End Date
- Post Event Start Time
- Post Event End Time
- Post Offer Coupon Code
- Post Offer Redeem URL
- Post CTA Type
- Post CTA Url
- Post Media
Adjustments to Metric Calculations
Finally, two metrics calculations have been adjusted to better align with the added/deprecated metrics above.
- "Map Views" is now calculated as the sum of two net new metrics: Mobile Map Views + Desktop Map Views.
- "Search Views" is now calculated as the sum of two net new metrics: Mobile Search Views + Desktop Search Views.
Article is closed for comments.