Campaign Groups are used to group together multiple campaigns in order to report on the “Campaign Group” dimension instead of Campaign Name. This will allow you to combine similarly named Campaigns from Bing, Google, Call Tracking and Facebook to be aggregated into one line item.
In order to create a Campaign Group for an Account, click on the Account then Settings.
Click on CAMPAIGN GROUPS
Click on ADD CAMPAIGN GROUP
Add the CAMPAIGN GROUP NAME and Filter Type to be applied for each as needed:
- Google Adwords
- Bing Ads
- Call Tracking
- Facebook Ads
You will be able to use this dimension in reporting and filtering data on your reports:
If a campaign name can match to multiple campaign groups, for example. brand vs. non-brand both match the filter "contains brand", then one of two campaign groups will be selected at random. A single campaign will only be included in one campaign group regardless of the number of matches. This is to avoid reporting duplicate numbers from your campaigns.