In order to properly track conversions from the network who facilitated a click to your ad and a subsequent phone call to your clients, NinjaTrack makes use of built in features and tagging through the destination URL and parameters sent to the landing page.
Different ad sources can be tracked either through auto-tagging or by tracking UTM sources manually. Below are some instructions on how to track these sources from different ad networks.
How to enable auto-tagging in Adwords
When you enable auto-tagging in Adwords, a parameter called gclid is added to your landing page URL when a user clicks over to your site from an ad. For example, if your site is www.mysite.com, when a user clicks on your ad it appears in the address bar as:
For more information on auto-tagging and its benefits, see Google Adwords help files at: https://support.google.com/analytics/answer/1733663?hl=en&ref_topic=1308612
To enable/disable auto-tagging:
- Sign in to your AdWords account.
- Click the gear icon, and select Account settings.
- Make sure you're on the Preferences tab, and click Edit in the Tracking section.
- Select (enable) or clear (disable) the Auto-tagging checkbox.
- Click Save changes.
How to enable auto-tagging in Bing Ads:
See Bing Ads blog post for a complete walk-through of how to enable auto-tagging in Bing: https://advertise.bingads.microsoft.com/en-us/blog/post/june-2014/auto-tagging-of-destination-urls-in-bing-ads
Manual tagging of URLs:
Some agencies and clients do not wish to enable auto-tagging and want to track campaign, keyword, medium and source data manually. For more details on manual tagging, see Adwords help files at: https://support.google.com/analytics/answer/1033863
Here are the UTM Parameters that are supported in NinjaTrack:
- Campaign Source (utm_source or source) –Use utm_source (or source) to identify your source. They are not case sensitive.
- Source Mappings:
- Google = AdWords
- Bing = Bing Paid
- Yahoo = Yahoo Paid
- Facebook = Facebook
- YouTube = YouTube
- Campaign Medium (utm_medium or medium) – Parameter to identify the medium the link was used upon such as: email, CPC, or other method of sharing. If the medium is cpc or ppc then we will assume Paid if the referrer is Google, Bing or Yahoo.
- Campaign Term (utm_term or utm_keyword or keyword) – Optional parameter suggested for paid search to identify keywords for your ad. This is used for keyword tracking and will appear on your reporting as the associate keywords. This works for any url that contains this parameter, regardless of source.
- Campaign Name (utm_campaign) – Required parameter to identify a specific product promotion or strategic campaign such as a spring sale or other promotion. If the campaign is cpc or ppc then we will assume Paid if the referrer is Google, Bing or Yahoo.
How to Create UTM Parameters for Your URL’s
The simplest way to create UTM parameters for your links is to use ValueTrack (https://support.google.com/adwords/answer/6305348#urlinsertion) or by using the Google Analytics URL Builder. Here’s an example using of the URL Builder using Ninjacat:
This would provide a URL like this: http://www.ninjacat.io/?utm_source=Google&utm_medium=ppc&utm_term=agency%20reporting&utm_campaign=ninjacat