New Integration: Google Analytics 4
Google Analytics 4 is now available as an early access integration. The integration is ready to be used but will undergo fine-tuning based on Google’s continued evolution of GA4 and its API.
GA4 can be set up as a new data source connection at the advertiser level (separate from Universal Analytics data source connections) and pulled into your reports and dashboards. This means you can compare GA4 and UA data to understand the differences in measurement and metrics (before UA is sunset in July 2023). Learn more about how to set up a new GA4 data source connection here.
New Integration: Pinterest Ads
Welcome to the NinjaCat family, Pinterest Ads! Account, campaign, ad group, and ad-level data are now available for Pinterest Ads (we’re adding 90 new dimensions and metrics). To get started utilizing Pinterest Ads as a network type in your reports and dashboards, review our Pinterest Ads help articles.
New Centro Basis Reports
Along with the two existing report types from Centro Basis, there are now 7 additional report types available at the network level:
- DSP Delivery Performance Placements
- DSP Device: Mode
- DSP Device: Device Type
- DSP Geo: ZIP
- DSP Geo: DMA
- DSP Segment: My Audience
- DSP Segment: Contextual Entries
Learn more about the New Centro Basis reports here.